Recently, Canalys announced the share of the smartphone market in the first quarter of 2022, through this report we can see that compared with the market share in the first quarter of 2021, only two brands of Apple Samsung have achieved growth, and all domestic brands have been wiped out, and none of them have achieved growth. According to the data of the report, the market share of Samsung and Apple reached 24% and 18% respectively, compared with 22% and 15% in the first quarter of 2021, an increase of 2% and 3% respectively. So, what are the advantages of Samsung and Apple, and why can they achieve growth?
First of all, Samsung and Apple have a very good brand value, they are all veteran manufacturers of smart phones with a certain leadership, of which Apple launched the first iPhone in the Jobs era in 2007, which directly shocked the world, and the iPhone 6 series in 2014 set a record for smartphone sales. Samsung is the opener of large-screen smartphones, and in 2011 launched the 5.3-inch giant screen Samsung Galaxy Note, which also shocked the world. It is this kind of exploration and innovation that has enabled both Samsung and Apple to accumulate high brand value.
The wider layout of the two brands of Samsung and Apple in the world is also one of the reasons to ensure that the two brands can achieve growth. As we all know, Samsung and Apple mobile phones started relatively early, which directly led to Samsung and Apple have more market share, of which Samsung, whether in developed countries, or in developing countries, has a very good sales performance (except China), and Apple, as the only brand in the world that can compete with Samsung in the high-end market, also has a very good performance in developed countries and some more developed developing countries.
In addition to market reasons, Samsung and Apple have indeed been at the forefront of innovation. Among them, Samsung is committed to hardware, the screen and industrial design of Samsung mobile phones have been excellent, Samsung as the earliest large-scale use of OLED screen mobile phone manufacturers, after years of development, has become the strongest OLED screen manufacturers. The ECO2 substrate screen of its own Samsung Galaxy S22 Ultra is perfect. In addition, its own industrial design is also outstanding, such as the Samsung Galaxy S22 has a narrow border around the perimeter, and the Z series of horizontal folding and vertical folding folding screens, which are not imitated by other manufacturers.
Apple's innovation lies in chips and systems. Needless to say, each generation can do every second of air, even the Apple A14 in 2020, compared to the current Android flagship chip, it is not vain at all. How good the iOS system is naturally needless to say, these have been engraved in the user's mind. Excellent chips and systems make the iPhone longer-lasting, so it is more popular with users.
It is precisely the above advantages that make Samsung and Apple stand out among many brands, and in today's competitive market, they can still grab a bigger piece of cake. Although the progress of domestic mobile phones in the past two years is also very large, but to completely surpass Samsung and Apple, there is still a long way to go!