The smartphone market is changing rapidly, and the overall market landscape is also changing as different products are listed. Now, with the end of the first quarter, the relevant market research reports have also been released.
Recently, Strategy Analytics released the data of the global smartphone shipment survey for the first quarter of 2022 and showed the specific manufacturer shipment ranking.
According to the report, global smartphone shipments fell 11% year-on-year to 314 million units in the first quarter of this year. This is the third consecutive quarter in which smartphone sales have declined.
At the same time, the report also mentions the ranking of specific smartphone manufacturers' shipments, showing more specific market performance.
Samsung shipped nearly 75 million smartphones in the first quarter of 2022 and ranks first in the global smartphone market with a share of nearly 24%. This was its highest market share performance in the first quarter since 2017.
Apple's shipments rank second in the world after Samsung. It shipped 57 million iPhones worldwide in the first quarter of 2022, up 1% year-over-year and 18% of the global market share.
Apple also gained its highest first-quarter market share since 2013. This is mainly due to the hot sales of the iPhone 13 series and the newly launched iPhone SE (2022).
Xiaomi ranked in the top three in the global smartphone market in the first quarter of 2022. With 39 million units shipped, it has a global market share of 12 percent, down from 14 percent a year ago.
OPPO (including OnePlus) ranks fourth on the list, accounting for nearly 10% of the global smartphone market.
Vivo ranks among the top five in the global smartphone market, accounting for 8% of the global smartphone market share.
However, in addition to the overall manufacturer ranking, in the past first quarter, the main new products and sales of various manufacturers are also of concern. We may wish to refer to the data information of the e-commerce platform for a simple understanding.
In the past first quarter, Samsung has promoted the launch of a number of new products under its umbrella. But the new generation of galaxy S22 series flagships has garnered more market attention.
As for the product series that users are interested in, combined with the data of the official flagship store of the e-commerce platform, the current Samsung Galaxy S22 standard version and Galaxy S22+ have 2,000+ reviews, while the highest positioning Galaxy S22 Ultra has 10,000+ reviews.
That said, while the pricing is higher, it's clear that users are more interested in buying the Galaxy S22 Ultra.
As for Apple's product sales, although the iPhone 13 series was released last year, in terms of sales cycle, it is aimed at most of the time before the release of the iPhone 14 series this year.
Combined with the data of the official flagship store of the e-commerce platform, the standard version of the iPhone 13 obviously has better sales feedback, and it has now received more than 2 million reviews, while the iPhone 13 Pro and Pro Max have 500,000+ reviews.
However, in the first quarter of the past year, Apple also brought the release of new mobile phones, that is, the new iPhone SE 2022 model. The lower selling price also makes it gain more user attention.
However, in the actual sales, more users choose the iPhone 13 series of products.
In addition, Xiaomi has promoted the listing of its Redmi K50 series in the past first quarter. At the same time, although the launch date was at the end of December last year, the Xiaomi Mi 12 series for this year's market also boosted Xiaomi's device sales.
As for the user's product purchase tendency, when the e-commerce platform's own official flagship store chooses to rank by sales volume, the Ranking of the Redmi K50 is even higher. And although the number of reviews of both devices is 100,000+, combined with the actual release time, the Redmi K50 seems to be more popular.
The OPPO Find X5 flagship series iteration also officially arrived in the past first quarter. So far, it has received more than 10,000 comments on its e-commerce platform.
Although the vivo brand did not launch new products in the first quarter, its iQOO brand launched the iQOO 9 series flagship. This new machine also currently has more than 20,000 comments on the e-commerce platform.
On the whole, the top five manufacturers in the global smartphone market have more or less launched their new products in the first quarter. Among these new products, the Redmi K50 series sold well. However, if you don't limit the new product release cycle, Apple's iPhone 13 sales are also quite eye-catching.
Of course, the above analysis only refers to the comment data of a single e-commerce platform, and the relevant content can be used as a reference.