May 3 news, although the iPad continues to dominate the tablet market, Microsoft is also growing in this part of the market. According to a new report released by data research firm Strategy Analytics, Microsoft was the only major company in the tablet space to record growth in the first quarter of this year, and it successfully increased its sales by 1% year-on-year.
Apple, on the other hand, is down 6 percent and Samsung is down 1 percent. Lenovo also saw a rare maximum decline, as high as 20%. However, Apple still dominates the tablet market, with research showing that the company sold no less than 15.8 million iPads in the quarter.
In the first quarter of 2022, Apple's iPad product shipments fell 6% year-on-year to 15.8 million units, and the global market share climbed 1.7 percentage points to 39%; compared with Apple's severely limited supply holiday quarter, shipments actually increased by 1% quarter-on-quarter.
There is also worrying news on Google's side. Strategy Analytics mentioned that demand for Android tablets is declining as the market share of these devices drops to only 50 percent.
So far, the market share of Android tablets has reached a new low of 50%, but competition among Android manufacturers has heated up, hoping to grab market share from Huawei's smaller device layout and rapidly shrinking white-label market. Lenovo has been developing with this strategy for more than two years, but Xiaomi, Honor, Realme, OPPO, and even Nokia have recently entered the tablet market, creating new momentum in Chinese mainland and a handful of markets in South Asia, Southeast Asia and Europe. Next, the competition for Android tablets will be more intense.
Samsung was runner-up in the first quarter of 2022, successfully selling 8.2 million tablets in the quarter, earning a 20% share.