Recently, there is news analysis that the consumer's replacement cycle is getting longer. A dealer who has been in the industry for more than 20 years said that from 2014 to 2018, it was still the golden age of mobile phone consumption, and consumers changed their mobile phones on average every year, but in recent years, the replacement cycle of consumers has been extended to 28 months to 30 months. Data from third-party agencies can also be corroborated. Not long ago, industry analysis company Counterpoint released data showing that the average replacement cycle of users has exceeded 31 months. Market research firm Strategy Analytics said that the average replacement cycle of Chinese users is 28 months.
The decline in consumer demand for mobile phones is directly reflected in shipments. Recently, the China Academy of Information and Communications Technology released the domestic mobile phone market operation analysis report shows that in February 2022, the domestic market mobile phone shipments of 14.864 million units, down 31.7% year-on-year, domestic brand mobile phone shipments of 12.783 million units, down 34.7% year-on-year.
Industry analysts said that in the first quarter of 2021, due to Huawei's decline, the shipments of other manufacturers were very aggressive, so the market was at a high level in the quarter, and the year-on-year decline in the first quarter of 2022 was foreseeable. "We expect a year-over-year decline of between 15% and 20% in the first quarter of 2022.
Young people no longer have the "anxiety of changing machines" as they used to be. Many consumers admit that their mobile phones have been used for four years, and when it comes to the reasons for not changing mobile phones, one is that mobile phones are selling more and more expensive, and the other is that mobile phones do not have transformative innovations, but make some small adjustments in function, which cannot stimulate their desire to shop.
So when was the last time you changed phones? Everyone is welcome to leave a comment below the comments.