Abstract: February 21 news, according to the market research institute StrategyAnalytics recently released a research report shows that in the fourth quarter of 2021, global smartphone shipments fell by 3% year-on-year to 365 million units, and in 2021, the annual smartphone shipments increased by 5% year-on-year to 1.36 billion units. In addition, the wholesale revenue and average selling price of the global smartphone industry increased by 6% and 9% year-on-year in the fourth quarter of 2021, respectively, and by 15% and 10% year-on-year in the whole of 2021.
According to a research report released by market research institute StrategyAnalytics not long ago, in the fourth quarter of 2021, global smartphone shipments fell by 3% year-on-year to 365 million units, and smartphone shipments in 2021 increased by 5% year-on-year to 1.36 billion units. In addition, the wholesale revenue and average selling price of the global smartphone industry increased by 6% and 9% year-on-year in the fourth quarter of 2021, respectively, and by 15% and 10% year-on-year in the whole of 2021.
From the perspective of shipments, in the fourth quarter of 2021, Apple ranked first with a market share of 22%, followed by Samsung (18.9%), Xiaomi (12.3%), OPPO (9.5%), vivo (7.8%), of which Samsung had the largest year-on-year increase of 12.4%. For the whole of 2021, Samsung maintained the first place with a market share of 20%, followed by Samsung (16.8%), Xiaomi (14.0%), OPPO (11.1%), and vivo (9.6%). Among them, Xiaomi increased the most year-on-year, reaching 30.6%.
In terms of revenue share, in the fourth quarter of 2021, Apple ranked first in the revenue share of the smartphone market, especially in the market of about $1,000, with the highest market share. Samsung is close behind, with its revenue share in the fourth quarter of 2021 improving from the previous year. In third place is Xiaomi, whose revenue has been more than 2/3 of the revenue contributed by smartphones in the price segment above $500. OPPO and vivo are in fourth and fifth place. In addition, Honor's revenue surpassed Realme and rose to sixth place, followed by Realme, Lenovo-Motorola, Huawei, and Transsion.
The following is the proportion of each price bracket of each brand:
Editor: Xin ZhiXun - Lin Zi