After entering 2022, the overall sales volume of the automobile market is still in decline, and the MPV segment is no exception, according to the data released by the Association of Automobile Manufacturers, the cumulative sales of the MPV market in January were 101,000 vehicles, down 10.5% year-on-year. As a relatively niche area in the automotive market, MPV models have been tepid, and it seems that the entire market can only hear the names of Wuling Hongguang and Buick GL8.
But from 2021 onwards, many car manufacturers have targeted the MPV market to attack, so that this segment has appeared a number of popular models in a short period of time, whether it is Sai Na or Kustu, or Jiahua, their appearance has earned enough eyeballs, so how is the sales performance of MPV in January? We continue to analyze.
No.1: Wuling Hongguang
The time of Wuling Hongguang's MPV field has been too long and too long, and the reason is that Wuling Hongguang is economical and durable. Wuling brand in the domestic van market for many years, before the emergence of Hongguang model, Wuling Light, Wuling Glory and Wuling Glory Extended Edition have a good reputation, and after the birth of Wuling Hongguang, it directly pushed the Wuling brand to the peak.
Compared with other bread models, the Wuling brand is more meticulous in workmanship, and the engine technology is stable and reliable, these technical advantages make everyone have special trust in the Wuling brand, for most vendors, Wuling is productivity.
Wuling Hongguang with a biased passenger appearance, attracted a large number of vendors eyeballs, this commercial, multiplicable comprehensive performance, but also makes the vendors favor Wuling Hongguang, as for the network rumor Wuling Hongguang in the Autumn Mountain and the "Horizon" game to join it to the super running camp, it is the icing on the cake. These just make Wuling Hongguang, who does rough work in real life, a little more topical, and does not play a substantial role in sales.
No.2: Buick GL8
Buick GL8 has been unparalleled in the field of domestic business reception, almost all MPV that focus on business purposes will take GL8 as the most direct competitor, but as of now, there is still no MPV that can shake the status of GL8. Although the sales volume of Wuling Hongguang is more prominent, its use scenarios are completely different from the GL8, so the target market of these two models does not have any overlap.
The success of gl8 lies in the fact that Buick has successfully captured the preferences of the Chinese people, compared with other MPVs, GL8 is very prominent in comfort, excellent sound insulation and tranquility ensure that passengers sitting in the car can have a more comfortable riding environment, and its compact chassis will not make annoying noises even if it walks on a bad road, and these advantages together make GL8. The biggest criticism of GL8 before is that the fuel consumption is high, but when it is equipped with a 9AT gearbox and adds a 48V light mix system, its fuel consumption has improved significantly compared with before, and its product strength is more prominent at this time, and it is reasonable to have outstanding sales.
No.3: Trumpchi M6
The MPV market in 2021 is mainly around home users, and the Trumpchi M6 is just a compact MPV for home users. After the redesign, the multi-banner grille on the front face of the Trumpchi M6 is more atmospheric, and the huge intake openings on both sides of the bumper highlight some of the sports atmosphere, although the MPV has nothing to do with sports, but we have to admit that this design is indeed more youthful and more trendy, in line with the aesthetic needs of home users.
The 1.6T engine can produce up to 169Ps, and although the power is not dominant, the maximum torque of 265N·m is very eye-catching. This power adjustment method is also in line with the MPV positioning, after all, speed is not very important for the MPV, and a strong torque output is necessary when fully loaded. The entry price of 109,800 yuan is basically equivalent to the price of compact cars for consumers, so its outstanding cost performance also makes more consumers turn their attention to Trumpchi M6.
Uncle Che summed up
Although the current MPV list has not changed much, we believe that after the listing of a number of blockbuster MPV in 2021, it will have some impact on the existing rankings. Because these MPV models launched in 2021 are undergoing a period of dissemination and promotion, when more people understand them, the MARKET FOR GL8 may be occupied by Toyota Xena, Kia Kahua and so on. From the January sales data, Xena sales have gradually picked up, if the terminal does not increase the price, we think its sales will further increase, although the unit price of Sai Na is not low, but if you carefully compare the configuration size, it still has a certain advantage, I believe that the real car buyers will also pay attention to these details. As for how the MPV market will change in 2022, let's wait and see.