Written by Wu Jing
Editor/ Cow Heel Shang
Design / Shi Yuchao
At the beginning of the Year of the Tiger, everyone's attention was almost focused on the "genius girl" Gu Ailing and the "treasure boy" Su Yiming, in addition, it was the "Feng County eight-child woman" incident that aroused widespread concern in society.
In the slightly calmer car circle, Xiaopeng Automobile also relied on a list of hot searches and fire out of the circle.
On February 16, some media released a list of executive compensation of Chinese high-tech companies, which showed that Gu Hongdi, vice chairman and president of Xiaopeng Motors, ranked first in the list of individual annual salaries of executives of Chinese high-tech companies with a salary of 435 million. In 2021, Lenovo CEO Yang Yuanqing's annual salary of 167 million yuan is less than that.
Executive compensation is often published as soon as it becomes the focus of social controversy, stirring the nerves of the public. After the release of the list, Xiaopeng Automobile quickly became the focus of heated discussion in the outside world. As of now, the Weibo topic #Xiaopeng Automobile President's personal annual salary of more than 400 million has exceeded 67.38 million.
The news has been debunked by Xiaopeng Motors, and the official said that the annual salary of a senior executive of Xiaopeng Automobile reached 435 million yuan on the Internet is quite different from the facts, and the value of the shares held by the executive is misinterpreted as an annual salary. More than 99.5% of the public salary is the equity incentive accumulated over many years, not the income of one year, but the sum of the equity incentives accumulated in several years. Because the company's valuation has greatly increased before and after the listing, the equity value has also risen, and the actual annual salary of the executive is more than 2 million yuan.
People red is not much.
On the eve of the Year of the Tiger, BYD filed a case against the rumor-mongers for 1 million yuan because of the news that "BYD started a fire and ignited the Tesla next door" on the Internet. At the beginning of the Year of the Tiger, BYD once again fell into a similar storm, this time, BYD directly called the police.
In the camp of new car-making forces, Weilai Automobile's January 2022 sales lag behind Xiaopeng, Ideal and Nezha. In January, NIO sold 9,652 units, up 33.6% year-on-year. Correspondingly, the monthly sales of Xiaopeng Automobile, Ideal Automobile and Nezha Automobile all exceed 10,000 units.
February 15 , the Lantern Festival in the Year of the Tiger , WEI HELD AN ALL-WEATHER MARKETING COMMUNICATION MEETING AND DISCLOSED THE FOLLOW-UP PRODUCT PLANNING. In 2022, with the arrival of a new SUV model ES7, the outside world also hopes that this new car-making force leader can bring more surprises to China's new energy vehicle market in 2022.
The news that "Fruit Chain Brother" Precision Lixun has invested in Chery has also attracted a lot of attention. In this regard, various comments have poured in, and some comments believe that through this move, the ultimate goal of Luxshare Precision is to enter the Apple car supply chain.
As the stock price of CATL continues to decline, negative news against the company is also raging. On February 14, CATL was surveyed by more than 50 institutions (investors) such as Hillhouse, Tencent, Sequoia, Temasek, Sequoia, etc., and people began to use a magnifying glass to observe the "unicorn" that quickly became popular, and tried to analyze how long it could be red.
In addition, the sudden suspension of the sale of Euler's white cat and black cat also made the outside world scratch their heads for a while...
The Year of the Tiger has thus opened the curtain.
"Fruit Chain Brother" into Chery
On February 11, Luxun Precision announced that Luxun Precision signed the "Strategic Cooperation Framework Agreement" with Chery Holdings, Chery Shares, and Chery New Energy, and proposed to jointly establish a joint venture with Chery New Energy to specialize in the research and development and manufacturing of new energy vehicles.
In addition, Lixun Precision's controlling shareholder, Lixun Limited, signed the Equity Transfer Framework Agreement with Qingdao Wudaokou, which stipulated that Luxun Limited would purchase 19.88% of the equity of Chery Holdings, 7.87% of the equity of Chery and 6.24% of the equity of Chery New Energy held by Qingdao Wudaokou for RMB 10.054 billion.
Founded in 2004, Luxshare Precision is well known by the public as its "fruit chain brother", with rich ODM experience in consumer electronics, communications and other fields; Chery is a traditional car company with good experience in vehicle manufacturing and auto parts.
On February 14, Luxun Precision disclosed a "February 13 Investor Relations Activity Record Table", saying that the company does not build cars, but cooperates with Chery to develop another new industry - to build a good car for others, that is, the vehicle ODM model, and this cooperation will also create a precedent for the global vehicle ODM business.
According to public information, Luxshare Precision automobile business has been precipitated for more than ten years, mainly focusing on the "nervous system" of the whole vehicle, the main products are: connectors / connecting wires, low / high voltage vehicle wiring harnesses, special wiring harnesses, etc., the main customers include domestic traditional car companies, new car manufacturing forces and some large Tier1 manufacturers.
Luxun Precision's automotive business started from zero, and after 10 years of development, it achieved a breakthrough and reached the current revenue scale. In its opinion, it is very difficult to achieve a breakthrough from 0 to 1 or 1 to 100. "Especially in this period, if we follow the current pace and speed, we are afraid of missing the window. Especially when there is an ODM opportunity, we are also worried about losing the opportunity to enter key components, so we are cooperating with Chery at the current point in time. ”
Chery's performance in 2021 is relatively good, its strategy for the next few years is also very clear, and shipments are expected to continue to increase. Therefore, this is a great help for Luxshare Precision, whether it is from 0 to 1, 1 to 10 or 1 to 100 breakthroughs.
As for the in vitro BCS, Luxshare Precision said that in addition to the original traditional business, intelligent cockpit, intelligent driving, power module, Internet of Vehicles and other services have been added, and customers are all over the world, including Volkswagen, General Motors, Tesla, BBA and Japan's three major brand customers.
Both sides believe that they can work together to complement each other and face the challenges of future automotive intelligence together, and both sides agree that the arrival of the foundry model is inevitable. Luxshare Precision believes that through this cooperation, it will provide cutting-edge R&D design, mass production platform and sea exit for Luxshare Precision's core auto parts business, and is committed to achieving the company's medium- and long-term goal of becoming a leading manufacturer of auto parts Tier 1.
With a stake in Chery, Luxshare Precision may still be calculating a bigger situation. In this regard, some commentators said that Luxshare Precision occupies a position in car manufacturing through Chery, especially the OEM/ODM manufacturing level of the whole vehicle to lay a good foundation, and its ultimate goal is to enter the Apple automobile supply chain. Some people in the industry believe that Luxshare Precision's move is to prepare for some kind of OEM.
BYD reorganizes "Denza"?
On February 14, a news about the spontaneous combustion of BYD Qin circulated in the industry. On the same day, a "group chat" record showed that a BYD Qin had burned somewhere, and the driver failed to escape successfully. This is followed by a video of the vehicle burning down and only the skeleton remains.
BYD said that the accident did not cause casualties, during the process, the battery did not burn, the specific reasons need to be further investigated.
In response to netizens rumoring that the accident caused driver casualties, BYD said that for the serial cutting of videos and malicious associations, it will be called to the police.
On the eve of the Year of the Tiger, BYD has just applied for a case to claim 1 million yuan from the rumor-mongers. BYD's sales also broke through new highs in the midst of public opinion disturbances.
In January 2022, BYD's passenger car sales totaled 95,180 units, up 126.1% year-on-year. Among them, the sales of new energy vehicles soared, an increase of 367.6% year-on-year, and the sales of new energy passenger cars were 92926 units.
IT MAY BE ONLY A MATTER OF TIME BEFORE BYD'S YEAR OF TIGERS USHERED IN THE YEAR OF TIGERS, AND'S ANNUAL SALES EXCEED ONE MILLION VEHICLES IN 2022.
The high-end brands that BYD has been planning have also ushered in new progress, with BYD Automobile Industry Co., Ltd. adding foreign investment, and the new investment company is Denza Automobile Sales and Service Co., Ltd., with an investment ratio of 100%.
Denza Automobile Sales Service Co., Ltd. was established on February 14, 2022, the legal representative He Zhiqi, the registered capital of 50 million yuan. The company's business scope includes new car sales, new energy vehicle sales, new energy vehicle electrical accessories sales, etc. The company is 100% controlled by BYD Automotive Industries Limited.
The establishment of Denza Automobile Sales service Co., Ltd. was interpreted by the outside world as BYD's official launch of a "high-end brand".
Investment institutions jointly investigate "Ning Wang"
Since the beginning of the year, the stock price of CATL has continued to decline, from a high of 609.98 yuan / share to a minimum of 489.99 yuan / share, a decline of more than 19%. If you take the stock price of 692 yuan / share on December 3, 2021 as a reference, it is almost in more than 2 months that the share price of NINGDE times has retraced nearly 30%.
The stock price continues to fall, and there is more negative news against the company.
The information and pictures of "Ningde era was sanctioned by the United States" and "Ningde era and Tesla price talks collapsed" were widely circulated in major WeChat groups and continued to ferment. On February 13, the company said it had reported the case to the public security organs and would pursue legal responsibility for the rumor-mongers, stating that "there is nothing wrong, no basis, and the nature is bad." The relevant person in charge of Tesla also said that the news of the collapse of the Ningde era and Tesla is not true.
On February 14, CATL was surveyed by more than 50 institutions (investors) such as Hillhouse, Tencent, Sequoia, Temasek and Sequoia, and Zeng Yuqun, chairman of CATL, who has always been low-key, jiang Li, secretary of the board of directors and general manager, and Zheng Shu, financial director, responded to a number of hot issues.
CATL said that the company's growth rate, organizational ability and internationalization ability of personnel are the biggest challenges. Based on the replicability of the extreme manufacturing system, the company has accumulated 10 production bases as of the end of last year, and in the future, the company intends to strengthen the layout of overseas bases and improve the construction of systems including overseas employee training, and also faces more challenges.
On the issue of rising raw material prices, CATL responded that the short-term cost of raw materials such as lithium carbonate has a certain impact on the company, but this can be hedged in a variety of ways; copper and aluminum can be greatly reduced through new technologies.
The company also guarantees the supply of lithium resources through the introduction of major contents such as long-term cooperation, investment cooperation, recycling, and self-mining. In terms of recycling, the lithium recovery rate has exceeded 90%, and lithium recycling has now played a certain role in supply security; in addition to the previous overseas investment cooperation, the company has also invested in lithium resources in Yichun and other places and mined lithium ore on its own.
It is worth mentioning that of the 20 questions asked by investors, 3 involved the United States.
The company interacts with American customers more, including both new forces and traditional car companies, for the Ningde era to consider the issue of building a factory in the United States, the company said that the two sides jointly explored a variety of possible supply and cooperation options, as well as the possibility of local production, but the specific situation needs to take into account the impact of factors such as worker training, efficiency, and labor unions on quality and cost.
In the face of US sanctions concerns, investors are also very concerned about whether the NINGD era uses US technology, materials or equipment in the battery production process. In this regard, CATL responded that the company was not directly involved in the battery production process, and the chip on the BMS was partly from the United States, and it is also currently doing localization.
NIO will launch the ES7 in April
On February 15, at the all-weather marketing communication meeting of WEILAI, Qin Lihong, president of WEILAI Automobile, revealed to the outside world that in addition to the two car products of ET5 and ET7, in mid-April this year, WEILAI will launch a new SUV model ES7, which is positioned between WEILAI ES8 and ES6, positioning five-seat SUVs.
The new model ES7 is the product that was previously rumored to be code-named "Gemini Gemini", not a new sub-brand of Weilai.
"The X5L is also a blockbuster new car that everyone is looking forward to in the first half of this year, and it is possible that the WEILAI ES7 and BMW X5L will become the two large five-seat SUVs that everyone is most looking forward to this year, respectively, in the traditional fuel and emerging electric markets." Qin Lihong admitted that the ES7 is a direct competition with the BMW X5L.
At this communication meeting, WEILAI once again strengthened the concept of "all-weather marketing". Qin Lihong said that WEILAI's all-weather marketing is not equal to marketing in the traditional sense, it is based on Weilai's business model, which is the embodiment of the user-centered full-touch capability.
Unlike the 4S store marketing of traditional car companies, WEILAI is a brand direct operation, which revolves around users, user-centered, runs through offline and online marketing, without restrictions on time and environment; store location and business hours are more in line with new consumption habits.
NIO's all-weather marketing comes from the competitiveness of the system, AND has built a strong system competitiveness from four aspects: car, full-life cycle service, digital experience and lifestyle beyond the car, and continues to innovate in research and development, manufacturing, digital management, business model and other aspects to create a pleasant lifestyle for users.
Qin Lihong said that in the past, in the present, and in the future, weilai's moat is a user. The moat is not a boundary river, the width of my moat digs has nothing to do with your moat, each has a good way for their own users, our family harmony does not mean that neighbors want to quarrel, home harmony is the best.
Euler Black Cat White Cat discontinued sale
On February 15, the news flowing out of the Internet euler black and white cat stopped taking orders, all promotional materials were removed from the shelves, and all exhibition cars were withdrawn from the exhibition hall, and subsequently, the news was officially confirmed.
As of now, the two models of black cat and white cat have been removed from the official app. With the suspension of black cats and white cats, Euler currently has only two models on sale, good cat and good cat GT.
For the reasons for the suspension, Euler said, "Due to chip shortages, spare parts supply, national subsidy and many other reasons, the black and white cat model order backlog is more, the customer purchase cycle is too long, affecting the customer experience, in order to avoid bringing bad feelings to the owners of the Euler brand, comprehensive consideration of various factors, stop receiving new orders for Euler black and white cat models, manufacturers will coordinate internal resources to meet the existing order scheduling plan faster, to ensure that the order customers have ordered the speed of car pick-up and car purchase benefits." ”
According to the data, the price of black cats is 69,800 to 84,800 yuan, and the price of white cats is 71,800 to 85,800 yuan. At present, the price of good cats on sale is 103,900 to 133,900 yuan, and the price of good cat GT is 135,000 yuan, both of which are more than 100,000 yuan.
It is speculated that the low price of black cats and white cats, coupled with rising raw material prices and chip shortages, has limited profitability of these two models. The suspension of the sale of Euler black cat and white cat models is simply to give way to high-priced models such as ballet cats, lightning cats, and punk cats, so as to further improve the profit margins of the brand.
With the decline of the new energy subsidy policy, in fact, before the Lunar New Year, the Euler brand was already brewing price adjustments. Previously, Euler had launched an insurance policy for its good cat products: users who purchased Euler good cat and good cat GT from January 1, 2022 to February 28, 2022 would save up to 5400 yuan of subsidies, the cost was borne by the manufacturer, and users enjoyed the same comprehensive subsidy price as in 2021.
This also means that after February 28, Euler Good Cat and Good Cat GT will no longer enjoy this policy, and the official guidance price will also increase by 5400 yuan.
In addition, there are also media outbreaks that the reason for the order of the black cat and white cat market is that Ningde sued the hive, resulting in a shortage of battery supply. This information has not been confirmed.