Recently, major manufacturers have announced the sales data of January models, and from the list of car segments, January is also very much to watch, today we will take a detailed inventory.
1. Xuanyi won the championship, followed by Langyi. Xuanyi and Langyi models can be said to be evergreens in the market, the two models have been competing for many years, and sales are also between Bozhong. In January, Nissan Xuanyi's sales reached 49,982 units, and the nearly 50,000-unit achievement shows the popularity of this model. In fact, The overall product strength of Xuanyi is not outstanding from the current point of view, but with the characteristics of large space, low fuel consumption and high riding comfort, it has won the recognition of the market.
The product characteristics of Langyi and Xuanyi actually have a high degree of similarity, coupled with the blessing of the Volkswagen brand, but also harvested 45288 vehicle sales data. The Langyi is about to usher in the mid-term reform this year, from the currently released pictures, the design is closer to the mid-size car such as the Passat, if the price is right, it will undoubtedly help sales growth.
2, BMW performance is eye-catching. As an Ashkenazi luxury troika, BMW has performed very well in China in recent years. Although it has always been a luxury sport, since the full shift to luxury and comfort style, sales have ushered in a sharp increase. In January, BMW's 3 Series and 5 Series simultaneously entered the top ten of the sales list, of which the sales of the 3 Series were 24396 units, and the sales of the 5 Series were 22608 units, which was very eye-catching.
In fact, from the perspective of BMW's sales, the demand for vehicle sportsmanship by luxury consumers is actually not high, and the high-end feeling is the main reason for choosing a car. Coupled with the fact that BMW models have almost no shortcomings, like Audi with a dual-clutch gearbox, Mercedes-Benz with 1.5T power, these problems are basically not to worry about on BMW models, so more consumers choose BMW.
3. Medium-sized cars are led by the Japanese system. Once upon a time, the mid-size car market was dominated by Volkswagen's Magotan and Passat, especially in the years when Volkswagen was in full swing, and these two models almost led the sales of mid-size cars. However, with the transformation of competitors and the comprehensive innovation of chassis, power, platform, etc., the head model of the mid-size car market has changed. At present, among the non-luxury joint venture brands, the medium-sized cars of the three major Japanese brands occupy the top three in sales, and the Camry, Accord and Tianlai occupy the top three.
Therefore, in these first-line manufacturers, the attitude towards the market is the key to success.
4. Yinglang killed back to the top ten. Buick's Yinglang used to be a model that did not lose Xuanyi and Langyi in terms of sales, but since the replacement of the three-cylinder engine, sales have plummeted, becoming a marginal model, and can only rely on large discounts to maintain sales. However, since the exchange of 1.5L + 6AT power combination, sales have begun to recover significantly, and they have now returned to the top ten position. It can be seen that for domestic consumers, the three-cylinder engine is very unpopular.
From the sales list of each month, we can see the continuous change of the car market, and for the January car sales list, what do you want to say? Feel free to leave a message in the comments section.