When it comes to the Denza brand, what is everyone's first impression?
I'm sure most people will wonder: What is Denza? At the same time, I also believe that a small number of people will say these keywords: high-end, Mercedes-Benz, BYD.
Yes, Denza was a high-end electric vehicle brand jointly created by Mercedes-Benz and BYD, and even the brand history can be traced back to 12 years ago, much earlier than any "Wei Xiaoli".
However, Denza's luck is much worse than that of "Wei Xiaoli", not only the sales have not risen, but now even the brand's popularity is almost at the critical value. And what impressed me the most is that it is like Nazhijie in the new energy industry, if Nazhijie is a strategic partner of Sinopec, then Denza is an excellent employee of the State Grid.
Because it not only had a short battery life that year, but also cost a lot of electricity, the official endurance of more than 250 actually only ran 200 kilometers.
Of course, with the upgrading of battery technology and product improvement, the later Denza strength has improved a lot, including the 2018 denza to increase the endurance to 451 km, and the later new model Denza X has been upgraded to more than 500 km, and even added a plug-in hybrid version. In one fell swoop, the impression of denza brand in people's minds was broken.
However, at this time, Denza X has another problem, because from the data, it is a shell-changing BYD Tang, and the price is 100,000 yuan higher. Coupled with the reduction of Mercedes-Benz's shares, the image of dentist X in the minds of consumers has further declined.
Therefore, the Denza brand is no longer the "high-end Mercedes-Benz BYD", at best it can be regarded as a high-end BYD. But now with the rise of the BYD brand, who would be willing to spend an extra 100,000 yuan to buy a languishing high-end BYD?
Speaking of which, let's look at this new DENZA MPV model. Judging from the exposure information, this MPV will be positioned as a medium and large MPV, and the size is very exaggerated, its length or more than 5 meters, the wheelbase of more than 3 meters.
In the side section, it can be seen that the new car not only adopts a black and white design for the rearview mirrors, but also adopts a side sliding door. And it is worth determining that this set of side sliding doors should use electric switch mode. In addition, it is worth mentioning that it is reported that the ground clearance of this car is only 15 cm high, which can not only facilitate the passengers to get on and off the car, but also the whole posture will look more beautiful.
In other respects, the news of the car is unknown. But there is also a point that can be basically determined, this car will most likely provide two sets of power options, including pure electric version and hybrid version, it is expected that the pure electric version is equipped with blade batteries, and the plug-in hybrid version and BYD Tang DM i use the same set of powertrains.
Write at the end
Overall, the highlights of this car have begun to appear, such as the positioning of the high-end, the size is very exaggerated, and the powertrain from BYD is still very worth looking forward to. However, whether this car can use its strength to dispel the stereotype of denting the brand in the minds of consumers is a worrying issue.