On October 24, BYD issued an announcement that its holding subsidiaries BYD Automotive Industry and Daimler intend to increase the capital of the Denza brand by 1 billion yuan in a monetary manner according to the proportion of shareholding, and after the completion of the capital increase of shareholders of both parties, BYD Automobile Industry and Daimler will continue to hold 50% of the equity of Denza New Energy respectively.
The Denza brand was first established in 2010, headquartered in Shenzhen, jointly funded by BYD and Daimler, and named DENZA in English, which is the transliteration of "Denza".
Its brand core identification element is composed of water droplets in the center of the logo and the closed shape on the periphery, the shape of the water droplets reflects the brand's environmental protection vision of pursuing pure nature; the closed shape shows that the two sides of the joint venture have joined forces to jointly care for nature and the environment, work together to work on the cause of new energy vehicles, and practice environmental protection responsibilities.
At the 2019 Shanghai Auto Show, Denza showed the new brand logo to the public for the first time at the Mercedes-Benz booth and released a preview of the new model, and during the Shenzhen International Auto Show in the same year, the new Denza concept car Concept X ushered in the world premiere, and at the Guangzhou Auto Show (November 22) that year, the new Denza X was officially launched.
Denza X is positioned in a 7-seater mid-size SUV, divided into pure electric and plug-in hybrid models, of which the former official guidance price is 319,800-35.78 million yuan; the latter official guidance price is 28.98-31.98 million yuan.
But to be honest, although Denza X was built by BYD and Daimler, the parent company of Mercedes-Benz, its sales are indeed average, and few people will take the initiative to think of it when choosing a new energy vehicle at a price of 300,000.
However, this time the two sides jointly injected 2 billion yuan into Denza, which means that BYD and Daimler have not ignored it, and it also means that deforestation will have some new actions in the future, as for what it is, let's wait and see.