In the recent fourth quarter of 2021, who is the hegemon of China's smartphone market? A few days ago, the latest data from the Research Market Monitor of the research institution showed that in the fourth quarter of 2021, Apple's performance in the Chinese market was still strong, with a market share of more than 20%. Glory followed in second. Counterpoint Market Monitor pointed out that since 2021, major mobile phone brands have continued to increase the competition for high-end smartphones, and the Android camp may regain part of the market share in the high-end market in 2022. Qi Yingnan, deputy director of counterpoint research and senior analyst, pointed out in an interview with the media that the new track of folding screen mobile phones gives domestic mobile phone manufacturers the opportunity to compete with Apple directly, and through the development of folding screen products, it can also enhance the brand value of domestic mobile phone manufacturers themselves.
Source: Counterpoint Market Monitor
Note: Shipment data; Xiaomi contains Redmi; OPPO does not include OnePlus; vivo contains iQOO
According to the latest data from the Counterpoint Research Market Monitor, the top five manufacturers in China's smartphone shipments in the fourth quarter of 2021 are Apple, Honor, Vivo, OPPO, and Xiaomi. Competition among manufacturers is fierce, with Apple ranking first and reaching its highest market share ever. At the same time, Vivo's fourth-quarter shipments fell 14% year-on-year, with a market share of 16%. Xiaomi ranks fifth, and the share ranking continues to decline.
Note: Shipment data; Xiaomi contains Redmi; OPPO does not include OnePlus; vivo contains iQOO
The above data also shows that although overall shipments in the Chinese market have declined in 2021, major mobile phone brand manufacturers are still expanding their high-end product portfolios, including Vivo's X70 Pro, Xiaomi's Mix 4, and Honor's Magic 3 series and Magic V. In the Android camp, the Honor Magic 3 leads the sales performance. The folding screen is another popular option. Manufacturers can provide differentiated high-end products for the market through folding screen devices. In addition, Apple has not yet entered this field, which means that other manufacturers have a first-mover advantage.
According to forecasts, OEMs including Honor, Vivo, and OPPO will continue to try to expand in the high-end market in 2022. In addition to folding products, the Android camp will continue to launch more high-end smartphones this year, which is expected to regain some of the high-end market share from Apple. Counterpoint predicts that global smartphone shipments will approach 1.5 billion in 2022, and then grow by 7% overall, of which Honor is expected to grow by at least 40% in 2022.
Qi Yingnan pointed out that from the perspective of Chinese mobile phone manufacturers or from the perspective of the Android camp, folding screen technology also gives everyone an opportunity to compete with iOS. We are very optimistic about this part of the market, folding screen is not only a new track, domestic brands in the traditional direct screen market with iOS competition or there are great difficulties, the emergence of folding screen new track to give everyone more opportunities. Because the supply chain will be different, after all, Android currently has a first-mover advantage, if you can make good use of this first-mover advantage, you can make yourself occupy more market share in the high-end market.
Red Star News reporter Pang Jian
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