At the beginning of the new spring in 2022, China's new energy market ushered in a "good start", once again proving its resilience. In January 2022, the overall retail sales of the new energy market reached 343,000 units, and the penetration rate of new energy was as high as 16.5%, a year-on-year increase of 129.2%. It can be seen that in the context of the general increase in the price of energy vehicle subsidies, the market's enthusiasm for new energy vehicles has increased unabated. Looking ahead to 2022, the ASSOCIATION believes that the sales of new energy passenger vehicles will reach 5.5 million units, and the penetration rate will reach a higher level, reaching 25%.
BYD, which has defended the new energy sales champion for 9 consecutive years, continues to lead the way as a king, and in January 2022, BYD's new energy sales reached a new high of 92,788 vehicles, up 358.4% year-on-year, and the gap between it and the second place SAIC-GM-Wuling also widened to 63,065 vehicles. Its flagship model BYD Han also broke through 10,000 sales again in January, ranking in the "10,000-car club" of medium and large cars.
"Drivers of hanging cars", BYD Han topped the TOP 1 of 200,000+ high-end new energy cars
With the continuous heating up of the new energy market, a large number of excellent domestic new energy vehicles have emerged in the mainland, whether it is the new force of the three musketeers "Wei Xiaoli", or traditional OEMs such as GAC, Geely, Great Wall and other established manufacturers have launched a lot of products that can be played. But in so many new energy vehicles, BYD Han's growth history is still like "hanging up".
In July 2020, after the listing of Han, it began to continue to sell, and in just five months, its monthly sales have reached a milestone of breaking 10,000, which is a milestone that most domestic models cannot achieve in their entire life cycle. Since then, BYD Han's cumulative sales have exceeded 100,000 in just one year, becoming the fastest Chinese brand medium and large sedan to reach sales of 100,000+ in history.
As a model that has been on the market for a year and a half, Han's hot sales continue, and its sales in January 2022 reached 12,781 units, which has exceeded 10,000 for five consecutive months. From the perspective of the 200,000+ new energy car market, BYD Han also once again topped the top 1 of the 200,000+ high-end new energy car market, and its monthly sales volume was nearly twice that of the second Xiaopeng P7.
The most reflective of BYD Han's "car students" is that its cumulative sales have exceeded 170,000 vehicles, and the average monthly sales are close to 10,000, and only BBA can match in the field of medium and large cars. Not to mention, Han has not fallen behind in the head-on confrontation with the BBA, but has become more and more courageous, since August 2021, has defeated A6L, E-class, 5 series in the monthly sales list, successfully ended the BBA's medium and large car in the market segment TOP3 long-term monopoly, with its own efforts to subvert the traditional luxury medium and large car the most brand appeal of the advantage battlefield, the once iconic "BBA" three strong balance into the existing "BBBA" new pattern. As a high-end car with an average sales price of more than 260,000, BYD Han has also become a banner for domestic brands to impact the high end.
Technological innovation has helped BYD Han to circle fans
There is an old Chinese saying: "If you don't accumulate steps, you can't go a thousand miles." "Han's so-called opening and hanging is derived from BYD's thick accumulation. Since the launch of the first pure electric model F3e in 2006, BYD has been deeply involved in the field of new energy vehicles for 17 years. In the development of batteries, hybrid technology and e-platform, BYD has been constantly questioned by various voices.
In the face of the noise of the outside world, BYD's response is to continue to study technology and build its core technology "Yuchi" step by step. Up to now, BYD has applied for 32,000 patents and authorized 21,000 patents, ranking first in the list of new energy vehicle patents. The results of thick accumulation and thin hair also appear from 2020, blade batteries, high-performance silicon carbide motor control modules, IPB integrated brake control systems, independent research and development of intelligent electric four-wheel drive, 0.233 ultra-low wind resistance coefficient and other technologies can be equipped on the model of Han this technology collection. The hard-core product power composed of these technologies also makes Han attract people from all walks of life to join Han's users.
Facing the future, the reform of new energy alternative fuel vehicles has become more and more practical, and Chinese brands are also on the road from "Made in China" to "Made in China". With the continuous opening up of the Chinese market, only by adhering to self and constantly innovating in the tide of the times can we stand out in the future competition. Products such as BYD Han, which has the excellent quality of independent innovation and can adhere to continuous innovation and evolution, will also be accepted by a larger market. With the increasing clarity of BYD Automobile's strategy of going to sea, such Chinese pride will surely usher in a glorious moment of shining the world.