BYD shot! sued million-level fan V, claiming 5 million yuan

New Yellow River

2024-05-25 11:59Posted on the official account of Shandong New Yellow River News Client

On May 24, BYD's legal department released information on its official Weibo that it had decided to formally file a lawsuit against blogger Yao *qiang, demanding a public apology and compensation of 5 million yuan.

The incident originated from last year's car blogger "Daqin Jun Shaanxi Tuan" (Yao * Qiang) on his Douyin account on BYD's brand Formula Leopard car "Leopard 5" evaluation video, in the video, the blogger said that the "Leopard 5" 100 kilometers fuel consumption reached 18 liters, but BYD Formula Leopard retrieved the relevant vehicle operation data and found that the car had a large number of abnormal driving behaviors on the test day.

BYD: Sued Big V, claimed 5 million yuan, and demanded a public apology

BYD said that after collecting relevant data on vehicle operation, it was found that the car had a large number of abnormal driving behaviors on the test day, including but not limited to 3 periods of speed exceeding 180km/h and 6 periods of speeding over 170km/h during high-speed driving; In the whole section of high-speed driving, the speed of 120-140km/h accounted for more than 37%, the speed of 140-160km/h accounted for more than 46%, and the speed of more than 160km/h accounted for more than 4%; And the car has repeatedly experienced abnormal driving phenomena such as rapid acceleration and deceleration.

BYD said that Yao's abnormal driving behavior caused harm to road safety, and that his false claims about the fuel consumption results of normal tests also caused serious damage to the reputation of BYD's Formula Leopard brand and Leopard 5 products. In addition to calling the police, BYD decided to formally file a lawsuit against Yao *qiang, demanding that he publicly apologize and compensate for the loss of 5 million yuan.

According to the platform's public information, the "Great Qin Army Shaanxi Regiment" currently has nearly 1.4 million fans, 2,245 works, and a total of 13.573 million likes. The Securities Times reporter inquired and found that its previous evaluation video about "Leopard 5" had been deleted.

In November last year, the blogger's "Leopard 5" evaluation attracted a lot of attention, and then some netizens found his traffic violations based on the test video and reported them to the traffic police department.

On December 2 last year, the Formula Leopard brand issued a statement listing the blogger's abnormal behavior during driving.

Subsequently, the "Daqin Army Shaanxi Regiment" released a video, saying that he had "surrendered" to the traffic management department and was punished, and the speed limit of a national highway in Wuhai City reached 80 km/h and the speed reached 103 km/h, and the traffic police have made a fine of 200 yuan and 3 points for this behavior.

"I didn't respond to Equation Leopard's statement at the first time, because I felt that the whole network attacked me, and no matter how much I said, it would be better to prove my innocence with practical actions." "Shaanxi Regiment of the Great Qin Army" explained. In addition, he decided to file a lawsuit against the Internet for private conviction and infringement of his personality.

However, the reporter has not been able to find the video on his video homepage.

A number of car companies have punched at online black PR

As early as December 2021, BYD announced that from now on, it will collect clues and evidence about BYD's black public relations operations, and if it is verified by BYD and recognized by the relevant judicial authorities, it will be rewarded with 50,000 to 1 million yuan according to the value.

Looking at the news of BYD's network reporting center, in recent years, BYD has repeatedly attacked malicious smears.

In December last year, Li Yunfei, general manager of BYD's brand and public relations department, posted on Weibo that in many scenarios, BYD's technology and products are often disgusted and targeted by all kinds of tricks. Li Yunfei said: "If it is involved in violating the law, we will pursue it to the end...... Combined with the value of clues and information it provides, a reward of 50,000-5 million yuan will be given! ”

In addition to BYD, many car companies have also punched at the phenomenon of malicious smearing on the Internet.

In March last year, the China Association of Automobile Manufacturers (CAAM) and its members unanimously decided to jointly launch the "Joint Initiative on Resisting the Cyber Trolls in the Automotive Industry". The specific content includes not participating in or hiring online trolls to conduct any negative comments and malicious smears. 14 car companies, including FAW, Dongfeng, Great Wall, Geely, BYD, NIO, Li and Xpeng, became joint initiatives.

Also in March, Great Wall Motors launched the "10 million reward plan". It is reported that as of September 22 last year, Great Wall Motors has received nearly 2,000 clues from netizens, and some online trolls have entered the judicial proceedings. According to the reward principle of the "Clean Network Action", Great Wall Motors issued bonuses to two batches of a total of 37 netizens.

In March this year, the listing of Ideal MEGA fell into the whirlpool of spoofs such as "P map", in this regard, Li Xiang, CEO of Ideal Auto, posted in the circle of friends: "For those organized illegal and criminal acts that exist in the incident, we are already using legal means to deal with them. Li Xiang also said that after careful consideration, he decided to start fighting back, using light to fight back against darkness.

In this regard, He Xiaopeng, chairman of Xpeng Motors, and Yu Chengdong, executive director of Huawei and chairman of intelligent vehicle solution BU, have replied in support.

Yu Chengdong said: "Always choose bright, is the right value. If an enterprise has broken values, it will not have a bright future. May we work with the industry to insist on always choosing light and countering darkness with light with practical actions. ”

He Xiaopeng also replied: "At the end of last year, we also experienced a huge lesson, for the first time we understood what a shopping mall is like a battlefield, and for the first time we knew the meaning of 'national defense capability'. ”

On December 26 last year, the official Weibo of the legal department of Xpeng Motors said: "The automotive industry has a prosperous ecology, and the creation and dissemination of high-quality car review content is also widely popular. However, if the self-media only relies on groundless speculation and detains conspiracy theories such as 'manipulating the media', 'trampling peers' and 'smearing competing products', they will not be able to wait for traffic, but will only wait for a court summons. Xpeng Motors adheres to healthy competition. However, when it comes to conspiracy theory smearing, Xpeng Legal insists on zero tolerance and will not tolerate it. ”

On March 7 this year, the official Weibo of the legal department of Xpeng Motors once again posted: "For the brand reputation and the rights and interests of Pengyou, Xpeng legal will resolutely protect it, and we will pursue any malicious infringement to the end in accordance with the law." ”

Source: Securities Times WeChat official account

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