With the launch of more and more MPV models in the domestic market, it is presumably that this year will be a big year for MPV products, for example, as early as last year, there was news that the BYD brand would launch MPV, but the real car was exposed for a long time.
Until recently, AFTER BYD officially "recovered" Denza Automobile, and announced that it would launch three models within this year, including a medium-sized SUV, a medium-sized SUV and an MPV model, so a spy photo suspected of Denza MPV was exposed.
Judging from this set of exposure pictures, a highly camouflaged MPV model appears in the picture, surrounded by BYD models, so it is predicted that this is an MPV model that will come from BYD.
Although the car is very highly camouflaged, some details of the new car can still be seen, such as the more square body shape, which is very similar to the previous BYD official trailer "Xia", and the front face part adopts a new mid-net design.
However, TV Jun feels that the new car is more similar to the Toyota Alpha, especially the sliding line of the rear and the large rear spoiler, which can be seen that the two have a very high degree of similarity.
In terms of size, referring to the BYD Qin parked on the left side, it is expected that the new car will be an MPV with a length of more than five meters, and the overall size looks very large.
Although there is no more news exposed in the interior part, through the spy model, it can be seen that the interior of the new car adopts a relatively high-end design, such as the front seats are integrated designed and matched with black and white colors, which is consistent with BYD Dolphin.
Therefore, it is expected that the interior of the new car will adopt dolphin design elements, after all, BYD family models are generally equipped with a relatively simple style with a huge central control screen.
As for the power, it is currently impossible to know whether the new car uses pure electric mode or plug-and-mix mode, if the new car is a plug-and-mix model, it is expected to be equipped with BYD's latest "super power plug-in" system.
Although the official preview of this BYD "summer" is a year ago, it is still very competitive at the moment. Judging from the known news, the cruising range of pure electricity of the new car reaches 200 kilometers, and the acceleration time of 0-100km/h is 4.9 seconds.
It is undeniable that when MPV models become a new market boom, many joint venture brands have launched MPV models in China, but at the same time, domestic autonomy is also accelerating the launch of high-end MPV models, trying to compete with joint venture brands.
Red Flag MPV
Great Wall MPV
Geely is an MPV
Lantu Dreamer
SAIC Maxus MIFA 9
Guidance price: 269,900-379,900
At present, although it is impossible to know whether the new car belongs to BYD's new car or Denza's new car, it is certain that this MPV will be BYD's high-end product. However, some outside worlds predict that this is a more likely desiring model, according to the official introduction, this year BYD officially "recaptured" the dominance of Denza automobile, will achieve a number of new car releases within the year, so the time is very tight.
According to the information of Tianyancha, BYD Automobile Industry Co., Ltd. has increased its foreign investment, the investment object is Denza Automobile Sales service Co., Ltd., with a registered capital of 50 million yuan, and is 100% controlled by BYD Automobile Industry Co., Ltd. Daimler does not participate in the investment, which also means that it has to build an independent sales channel and draw a clear line with Daimler.
According to the data, in 2017, Beijing Benz Sales Company took over some of the business of Denza Automobile, but did not have independent sales channels, and all businesses were merged into The Mercedes-Benz Sales Company. At the end of 2021, BYD and Daimler signed an equity transfer agreement on adjusting Denza, and BYD and Daimler held 90% and 10% of depressive shares respectively.
In the three-year period from 2017 to 2019, the Denza brand lost 232 million yuan, 475 million yuan and 539 million yuan respectively, and the increase in losses year by year may be related to low brand awareness, lack of premium ability of products and large investment in research and development in the start-up period.
Netizen 1: The foreign mixed-race son does not argue, and regains the custody of the right to educate behind closed doors!
Netizen 2: BYD finally realized that the Dynasty series could not afford the high price.
Netizen 3: High-end BYD? What can afford to buy is not up to it, and what can be seen cannot be afforded to buy~
Netizen 4: With BYD's volume and reserves, it can create a new high-end brand!
Netizen 5: Answer upstairs, it is a pity to eat tasteless and abandon it, but it is better to go back to the furnace and rebuild.
Netizen 6: BYD is suspected that its own car logo is too ugly, changing the tengshi logo to impact the high-end?