On December 24 last year, BYD and Mercedes-Benz reached a new agreement on the redistribution of dentinger automobile shares, and it can be seen that the future development of Denza will be led by BYD on the new equity allocation, and on February 14, the new Denza Automobile Sales service Co., Ltd. was established on February 14, and from the new announcement, Denza is a wholly-owned subsidiary of BYD Automobile Industry Co., Ltd., with a registered capital of 50 million yuan and legal representative He Zhiqi.
Although Denza was founded at the beginning of its establishment, BYD Chairman Wang Chuanfu said: "Denza as a child of Daimler and BYD, Denza is a brand born on the shoulders of giants. "But denza's development in these years can be described as quite weak, by Beijing Mercedes-Benz responsible for the operation of the Denza brand, including sales, marketing and brand communication, customer service, ETC., BYD is responsible for production and manufacturing, but Denza has been developing in the two swaddling for many years, always like a malnourished child, in Mercedes-Benz can not get brand support, in the technology can not get BYD care."
After BYD got the absolute control of Denza, it saw a new hope for Denza. At the same time, Zhao Changjiang, director of BYD's high-end brand preparation office, weibo, byd will build Denza into a new high-end brand to make up for the lack of its own products in the high-end market, and at the same time, as far as its Weibo is concerned, BYD is also making a new layout for its future new models.
According to the information revealed by Weibo, the new Denza Automobile will focus on the development of MPV models, combined with Weibo information The new Denza MPV size will not be less, and will adopt a new exclusive team design, it is expected to adopt a 2+2+3 layout, and will take into account the comfort and safety of the third row. BYD will also set the new Denza high-end MPV model as the opening new work and list it this year, and BYD will also operate denza in a direct mode in terms of sales.