Observation chamber
Written by | Chen Hui
"Departure is the Champion"!
On February 14, Guangqi Honda presented a special holiday gift to 9 million car owners - a promotional film fully starring the owners. Although the plot is a bit old-fashioned, the figure of 9 million is worth paying attention to.
In February 2022, GAC Honda achieved a production and sales of 9 million vehicles in China, becoming the first brand under the GAC Group to produce and sell more than 9 million vehicles, and this figure is also one of the few in the entire domestic car circle.
From "Three Musketeers" to "Eight Immortals Crossing the Sea"
Founded in 1998, Guangqi Honda is a long-established brand in the joint venture circle and is also the fastest among the three major Japanese brands. Looking back at the 24-year development process of Guangqi Honda, you will find that this plot is particularly exciting.
In November 2016, GAC Honda achieved a cumulative production and sales of 5 million vehicles, which was gratifying in 18 years, but it did not look amazing; however, from 5 million to 9 million vehicles, GAC Honda only used 6 years, as if riding on the high-speed rail of the times, all of a sudden speed.
Those who are familiar with GUANGQI Honda must remember that Guangqi Honda originally had only two models: one was the famous Accord, and the other was the MPV Odyssey, which was suitable for business and home. Moreover, both cars are iconic in their respective fields, and then in 2004, Hiromoto introduced Fit and quickly became the leader in the A0-class sedan market - for a long time after that, Guangqi Honda had only this "three musketeers".
But even if there were only three musketeers in the early days, the development of Guangqi Honda was also eye-catching. It must be mentioned here that the greatest hero of the Three Musketeers is the Accord. On March 26, 1999, the first domestic Yayou line, by 2002, the sales of Accord exceeded 100,000 units, and it is difficult to find a car in the market. For a long time, Accord has been firmly in the position of the benchmark of domestic B-class cars, and sales have continued to set new records. By 2018, Accord's cumulative sales in China exceeded 2 million units. The 10th generation accord on sale today still relies on strong product strength to continue to help Guangqi Honda's sales performance, the only difference is that the Accord is now a fuel vehicle and a hybrid, from the current sales momentum, the Accord is close to the 3 million sales mark.
The full outbreak of China's auto market is the last decade, of course, this decade is also the golden period of rapid increase in the number of broad costs.
In 2013, Guangqi Honda launched the A-class sedan Lingpai; in 2014, the small SUV Binzhi went on sale; and later, we successively saw guandao, Haoying, model and other models, and its products covered more and more market ranges - as of now, GAC Honda has as many as 8 models on sale, although the product line is not very long, but each car is very capable of playing in their respective market segments, data from the association shows that in 2021, the cumulative sales of accord exceeded 210,000 vehicles, Lectra's old rival Camry, Sitting firmly in the first place of the joint venture B-class car, the annual cumulative sales of compact SUV Haoying and small SUV Binzhi also exceeded 140,000 and 150,000 units respectively, in addition, the veteran Odyssey also belongs to the top two in the family MPV market.
Some people may say that in the electrification transformation, Hiromoto is slightly slow, but in fact, it is not its Buddhist system, but it has its own rhythm, in the past 24 years, in the reach of 9 million sales, no matter how the market ups and downs, Hiromoto has never been very calm.
The systematic power of self-evolution
From the early "three musketeers" to today's "eight immortals across the sea", it is not denied that the product is strong enough is the hard strength of Guangqi Honda, but the product is only one of the most important cornerstones of enterprise development, here, we have to mention the systematic strength of Guangqi Honda.
In terms of technology, the label of "buying an engine and sending a car" is to praise its engine technology for being unique in the industry, whether it is VTEC or "Earth Dream", which is the most important guarantee for Honda Dafa to penetrate the hearts of the people. It is worth mentioning that in the face of the patent barrier of Toyota's THS hybrid system, Honda has relied on the unique i-MMD to kill a blood road, and in just a few years, it is almost equal to Toyota, becoming the most important pole of the hybrid market.
In addition, seeing that Chinese consumers attach great importance to intelligence in recent years, GUANGQI Honda also reacted for the first time, and its Honda SENSING safety super sense intelligent driver assistance system and Honda CONNECT 3.0 intelligent guide interconnection system are worthy of the benchmark of the joint venture circle.
In terms of quality, after 24 years, GUANGQI Honda has long formed a set of strict quality management system, Benbang once did a market survey, when asked why customers choose Guangben models, most of the answers they give are two points: one is the appeal of the Honda brand itself, "Honda Dafa" is the user's praise for it; the second is that the quality of Guangben is trustworthy.
Speaking of marketing, GUANGQI Honda is even more bold and innovative. After entering the era of national media, Hiromoto keenly captured the importance of loyal fans to brand development, and made a variety of attempts, such as the establishment of an automotive culture organization "Dream Club" to promote the development of local automobile culture; the establishment of the largest private team - "Dream Racing Team" to help more players who love speed realize their dreams; and the holding of a fan festival - Guangqi Honda "Dream Festival" to gradually pull the distance between the brand and users in a way that young people like.
Competition is cruel, but the growth brought about by competition is also as willing as food, although the development of GUANGQI Honda is inseparable from "time, place and people", but not because of the market and sad and happy, rational view of competition, calm response to changes, is the ultimate performance of GAC Honda's systematic strength.
『 Write at the end 』
9 million, for most visitors, is just a simple number. But for Guangqi Honda, this is a testimony to its step-by-step development.
As mentioned above, although it has taken 24 years from 0 to 9 million, today's Guangqi Honda is like a high-speed rail, driving on the fast lane. It is worth mentioning that the speed of GAC Honda will be faster and faster, this year is the product year of GAC Honda, A+ class sedan type this year's iron set force, Guandao, Haoying and Odyssey have also reached the time point of mid-term restructuring, in addition, the electrification of GAC Honda is also in full swing, the new pure electric platform has been disclosed, the first pure electric vehicle e: NP1 of the e:N series officially unveiled at the end of last year will soon begin to sell, in addition, a new factory for more efficient, intelligent, low-carbon and environmentally friendly electric vehicles is also under construction.
All kinds of signs appear, the 9 million report card will soon become a thing of the past, and the target of 10 million is within reach of the naked eye - according to the current annual sales rate of Guangqi Honda, it is also a matter of these two years to enter the threshold of tens of millions of production and sales.
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