From top to bottom? Can Tesla's for-profit model of autonomous new forces be learned?
A few days ago, according to the latest news released by the National Association of Passenger Vehicles, Tesla continues to maintain the first position in China's all-electric vehicle sales, Tesla Model 3 in the Chinese market is deeply liked by the majority of consumers, not only become the best-selling electric vehicle, but also compete with medium-sized luxury cars such as fuel vehicles.
As we all know, tesla at the beginning of the production of cars are high-end products, although these products are powerful, but failed to help Tesla turn losses into wins, and finally through the production of Model 3, finally achieve large-scale profitability, which is the new domestic car-making forces, the market play is basically similar to Tesla, this top-down strategy, can make the new car-making forces copy Tesla success?
Many people know that Tesla at the beginning of the market is the Model S and Model X, in the society although attracted the attention of a group of upper-class people, but the two products are not cheap, is still most consumers can not afford, as a large-scale industry, if the sales can not keep up, then the manufacturing cost is difficult to share.
The listing of Model 3 has also successfully enabled Tesla to begin to achieve profit targets, model 3 can be successful, not only because of its brand effect, but also because it evenly shares the cost and price, and through the technology precipitation of Model S and Model X, to provide consumers with multi-dimensional, diversified can afford a product, which also makes Model 3 an inevitable choice for first- and second-tier consumers to buy electric vehicles, compared with traditional electric vehicles, Model 3 Not only has a higher gold content, but also has excellent product power.
As a new domestic car-making force, if you want to make a profit through Tesla's decentralization model, from the current point of view, there is still a long way to go. First of all, what really turned Tesla around was not the Model 3 product, but the volume of the Model 3. As one of the strongest manufacturing industries in the world, the fundamental requirements of automobiles are very high, so no matter which product, as long as the volume is large, the cost can be equally apportioned by the market size, and the profit will follow.
On the whole, the new forces of car manufacturing still need to continue to sink. On the one hand, Tesla has gone through more than ten years to achieve today's results, and on the other hand, we have also seen that industry giants such as Jia Yueting and Dong Mingzhu have been beaten in the huge "car-making tide". For the new forces of domestic car manufacturing, it is very important to strengthen the label attributes of their own brands and products.