In the hearts of many post-90s generations, Fox is a product worth starting with. Of course, this sentence can only be put before it is replaced by a three-cylinder engine. Since the 2019 model switched to a three-cylinder engine, the sales of this car have plummeted, from the original monthly sales of 17,000 and 8 to 2019, only an average of 4,000 or 5,000 sales remained, and it was difficult to sell 3,000 per month in 2021.
Why reject the three-cylinder machine? In fact, this is a lot of people's misunderstanding of the market, consumers reject not the three-cylinder machine, but the three-cylinder engine products, selling the price of four cylinders. Before Yinglang changed three cylinders, it still caused consumer dissatisfaction, but after the product discounts kept up, everyone should sell or sell. This shows that consumers do not accept three cylinders, but refuse to accept three cylinders that lack cost performance.
The reason why car companies use three-cylinder engines is nothing more than two points, one is to reduce emissions, and the other is to reduce costs. Environmental protection is a good thing, and it is also a good thing to compress costs, but this kind of good thing does not have any consumers, the benefits are occupied by car companies, and consumers do not get any benefits from it. So from the perspective of consumers, why should we risk a decline in the comfort of three-cylinder engines in a few years to pay for car companies?
So, is Ford's three-cylinder technology good? In fact, if you only talk about technology, then Ford's three-cylinder technology really has nothing to say, and it does solve the three-cylinder machine birth defect through some innovative means. But technology is technology, commodities are commodities, especially these high-tech technology, often its optimal service life is generally lower than that of mature "old" technology. Ford is proud of its mid-direct injection dual injection system, cylinder extinguishing technology, crankshaft eccentric design... Yes, in the new car state, noise and vibration are indeed better controlled. However, after two years of carbon deposits... These technologies don't play a full advantage, and noise and vibration will follow, which has been reflected by many Fox three-cylinder owners.
Today's consumers are not as confused as before, not that your new car is not a problem, it means that there is no problem after long-term use in the future. Conversely, the mature four-cylinder, although not as hard-core as the three-cylinder looks technically, can ensure that you will not experience a significant decline in driving experience for a long time. This conservative line of thinking is indeed the best way to avoid regrets in the future.
Seeing that Fox was marginalized by the market, Ford finally reacted, in the latest declaration chart, Fox canceled the current 1.5T three-cylinder engine, replaced with a 1.5T four-cylinder engine, and the maximum power was also increased from the current 128Kw to 130Kw, although the power increase was not obvious, for the intended customers of this car, switching to the four-cylinder is undoubtedly a wise move.
Will Fox sales rebound? If we look back at the performance of the 2121 Fox, we will find that the monthly sales of this car are about 2500 units. Then after the use of the four-cylinder engine this time, I believe that the sales of the product will definitely increase significantly, of course, this also needs to consider its performance in other aspects of product strength. As for whether it can return to the glory of monthly sales of more than 10,000? In the short term, it is still difficult, Fox's reputation has been almost ruined by Ford, and it will take a certain amount of time to re-establish its image in the market. But in any case, four cylinders are better than three cylinders...