On February 10, Geely Automobile released January sales, and after carefully reading the official press release, it is not difficult to find that Geely has one more member in the sales data released this time, that is, Ruilan Automobile.
What is Ruilan Automobile?
Many people may not know what to expect when they first hear About Blue Motors, especially when they hang up a poster for January sales alone, most people will be in the clouds.
It is not surprising that Ruilan Automobile is a new automobile company jointly established by Geely Automobile and Lifan Automobile, and according to the announcement issued by Geely Automobile, the new company was officially established on January 24, 2022, and obtained a business license issued by the Market Supervision and Administration Bureau of Liangjiang New Area in Chongqing, China.
It is worth noting that the news said that Ruilan Automobile is not a car brand, but only the name of the joint venture between Geely Automobile and Lifan Automobile, while Maple Leaf Automobile, which existed earlier, is the brand name of its product, and the two are subordinate. If this is indeed the case, what makes Xiaobian unable to understand is that Maple Leaf Motors originally belonged to the automobile brand of MapleSun Automobile Technology Group Co., Ltd., why did Geely not re-establish the brand, but transfer the original business?
Of course, some people say that Maple Leaf Motors will disappear, which may not be empty, after all, Geely Automobile's external publicity is "Ruilan Automobile" instead of "Maple Leaf Automobile".
It will be deeply rooted in intelligent power exchange and the first product will be launched soon
According to the announcement of Geely Automobile, Ruilan Automobile will launch a variety of power forms of products in the future, and based on self-developed power exchange technology, Ruilan Automobile will be deeply cultivated in the field of intelligent power exchange, which is also clearly reflected in the first poster of Ruilan Automobile.
Of course, changing the power is not just talking. In fact, Ruilan Automobile announced its first new power replacement model Maple Leaf 60S before its establishment, and recently, the new car has been officially pre-sold, with a pre-price range of 14.18-17.18 million yuan, and the news said that the new car will be officially listed at the end of February. The new car still hangs the brand logo of Maple Leaf Motors, and the family characteristics are very obvious, of course, if you trace back to the roots, the Maple Leaf 60S is closer to Geely Emgrand GL in terms of styling.
It is reported that the new car will be equipped with a maximum power of 136 horsepower permanent magnet synchronous motor, peak torque of 230 Nm, power battery from Guoxuan Hi-Tech, NEDC mileage of 415 kilometers, support charging and replacing two kinds of energy supplement modes, charging mode, DC fast charging only takes 30 minutes, and only 60 seconds in the power exchange mode, it is obvious that the "60S" in the model name is related to this.
The emergence of Maple Leaf 60S reflects Geely Automobile's determination in the field of power exchange, but as far as planning is concerned, Geely Automobile does not plan to use power exchange technology for the household field in the early stage, but mainly for the travel market of online car-hailing and taxis, which is different from the direction of new car-making forces such as Weilai, Ruilan Automobile adopts the way of power exchange or is conducive to bringing greater social and economic value, and Weilai's power exchange technology is more inclined to bring quality experience to individual car owners.
Impact on Geely Automobile
According to the "Jiuda Longwan Action" plan released by Geely Automobile in October 2021, Geely Automobile determined that by 2025, it will achieve the group's total sales target of 3.65 million vehicles, and at the same time emphasizes the target planning of new energy, of which Extreme Kr needs to achieve sales of 650,000 vehicles, geometric cars need to complete sales of 300,000 vehicles, and the replacement of electricity also needs to achieve the goal of 200,000 vehicles.
In the past 2021, the penetration rate of new energy vehicles in the mainland reached 20%, and ranked first in the world for 7 consecutive years, although the development speed was unexpected, but the development trend of global automobiles pointed to the complete suspension of fuel vehicles, so the proportion of new energy will only continue to reach a new high, and power exchange technology and mobile travel are in the ascendant. In this way, Ruilan Automobile can be said to be an important drop of Geely Automobile.
It is reported that the two sides of the ruilan automobile joint venture already have a clear division of labor, in the future, Geely Automobile will lead the research and development of the replacement model, and Lifan Automobile will be responsible for the layout and production of charging and replacement facilities, and plans to build 5,000 substations covering 100 core cities in 2025. In fact, with the deepening of cooperation and the continuous realization of planning, the power exchange technology and infrastructure of Ruilan Automobile can benefit geometry and even extreme krypton, bringing more diversified development to the two.
In particular, geely automobile in the announcement, emphasized that the important business of Ruilan Automobile is "intelligent power exchange", not just "power exchange", according to the expectation, Ruilan Automobile's future power station does not need manual duty, and from the search for the replacement station to the order settlement of the whole process of automation, which is related to Geely's deep cultivation in the field of science and technology, such as from the research and development of intelligent architecture to the research and development of chips.
Automotive network review: intelligent power exchange or a major direction in the future of the automotive industry
With the non-further development of new energy vehicles, the direction of smart power exchange of Ruilan Automobile may become the mainstream, for Geely, the current layout is conducive to future development, similarly, for the industry, the emergence of Ruilan Automobile actually has a certain positive effect. Of course, the premise is that Ruilan Automobile can be "sustainable development" and continuously achieve goals and plans.