In terms of brand heritage and luxury, Lincoln is fully qualified to be included in the ranks of "first-line luxury". After all, if you want to talk about the legendary color of the brand and the symbol of the national treasure, even the hottest traditional luxury brand in the market must pay tribute to Lincoln for three points. Of course, car sales have never relied on history, let alone feelings, but on real market recognition and product hard power.
Lincoln who spoke in terms of product sales
Looking at the year 2021, since February, the sales performance of aviators has shown a steady trend. Specifically, among the 10 sales fluctuations between February and December, sales rose 5 times, sales were flat twice, and sales fell slightly 3 times. In addition, during the period from January to December, only two months of sales were less than 1,000 vehicles, and the rest of the time maintained four-figure monthly sales.
It is worth mentioning that under the trend of continuously rising sales of aviators, the sales of aviators in December unexpectedly won a new monthly sales high in 2021, successfully sold 1986 new cars, and also set a maximum month-on-month increase of 74.67% in 2021.
There is no doubt that Lincoln Aviators can buck the trend in the context of the epidemic and the continuous "core shortage", and the more courageous they are, it is not enough to rely on the price advantage of localization, and the highlights of their products themselves are also indispensable.
Combined with the dense chrome mesh, the raised cabin canopy line shows the vehicle's sense of strength and thickness just right, giving people a sense of high-end positioning, but it is difficult to find a sense of refinement.
The side shape of the aviator is relatively tough, and the slender lines and the suspension roof design make the entire side look both dynamic and mixed with a hint of technological attributes. In terms of body size, the width and height of the flight parents are 5080/2022/1759mm, the wheelbase is 3025mm, and the wheel hub is equipped from 19 inches to 22 inches.
The rear of the car still inherits the design of many American SUVs, and the through-the taillights and transparent rear windows make the rear of the car appear thick and heavy, similar to the front cabin canopy.
The exhaust of the two sides is simple and rough, reflecting the uninhibited and extravagant luxury car of the United States, and also releasing a message that this car is "not good" (strong performance).
With the style of "stacking materials" and "fighting luxury", it is difficult for the interior of the aviator not to be coveted, which is why the interior of the Lincoln aviator can be selected as the "2020 Ward Top Ten".
When competitors in the same class are still using dual 12.3-inch screens, Lincoln Aviators have used 12.3+12.8-inch instruments and central control screen settings. It is worth mentioning that the 12.8-inch central control screen adopts a suspension design, the screen border is very narrow, and the overall reality effect, resolution and fluency have reached the industry-leading level; and the 12.3-inch dashboard can also project navigation and vehicle driving information, and the UI design is more in line with people's reading habits; in addition, the pilot is also equipped with a head-up display function, which contains information such as navigation, speed and speed limit, and the brightness and clarity of the display are not worthy of the luxury name.
Look at the pilot's horizontal through-line central control design and the classic design of audi Q7 is more similar, but the difference is that the Q7 uses a combination of slush and brushed materials, while the pilot's through-line central control uses a leather package, and the sense of material grade will be better than that of Q7.
Under the key shift mechanism, the pilot has specially retained a large number of physical buttons and knobs, and in terms of details, the pilot's buttons have appeared in three colors: "red", "blue" and "white". The densely packed buttons are integrated here, quite the visual sense of the cockpit of the aircraft, and the technological atmosphere is unique.
To say that the interior self-cultivation of a high-end SUV is far more than that, the aviator's seat is also impressive. It's both wide and has excellent wrapping, impeccable support, filling, and softness. For example, the "captain's seat" in the front row is filled and extended in all directions where the naked eye is visible, and in the front row, no one laments the solid materials and scientific design of the seats and the luxury of the style, which is a special means for Lincoln to use American luxury to create a sense of security, comfort and luxury for the driver and occupants. In addition, the aviator's seat also supports 30-way electric adjustment, such as two side leg rests, multi-stage waist support, head pillow position, etc., while the aircraft, heating, massage and other seat luxury configuration is also readily available.
The third step to success: technology empowerment
There's a string of red numbers on the Aviator's B-Pillar, lincoln brand's signature and one-of-a-kind door code lock that only needs to be entered in the induction area to open the door, both trendy and smart.
The car is also equipped with the PAAK smartphone key function, which has achieved a breakthrough in the mobile phone as a key. When holding the bound mobile phone is 3 meters away from the vehicle, the welcome induction is activated through the Bluetooth sensor, and when it is 1.5 meters away from the vehicle, the door can be automatically unlocked without taking out the mobile phone for any operation.
The pilot's welcome sensor system can automatically sense the arrival of the owner, and then dynamically light up the LED width light, Lincoln star welcome blanket, door handle lighting and cockpit environment light to provide users with a welcome ceremony beyond expectations, which is also an important part of Lincoln's luxury way, which is difficult for both BBA to reach Lincoln.
The central control screen has built-in Lincoln's SYNC+ intelligent interconnection system tailored for Chinese consumers, integrating a series of cutting-edge functions such as intelligent AI voice, intelligent navigation, online entertainment (iQiyi, QQ music, etc.), online life services (ordering takeaway, ordering restaurants, finding parking lots, etc.), intelligent interconnection, OTA online upgrade, etc., and the comprehensive experience effect is higher than BBA's existing operating system.
Some models are originally equipped with or optional HARMAN's Reviver Premium Audio, and the whole car is equipped with 9-28 high-quality speakers to bring pleasant stereo surround sound. Lincoln even invited the famous Detroit Symphony Orchestra to customize a unique 6 symphonic cues for aviators, blending percussion, violin and viola.
In terms of sound insulation and noise reduction, the aviator still has obvious advantages over the same level competitors such as audi Q7, four-door noise reduction laminated glass, engine compartment double-layer soundproof wall, ANC active noise reduction system, Michelin silent tires, 22 acoustic bags, etc., all of which are used to block external noise in an all-round way and create a refreshing driving atmosphere for users.
The aviator is also equipped with Lincoln's exclusive Auto Air Refresh fresh air butler, which adopts a high-efficiency activated carbon filtration system with a quadruple filtration structure, which can effectively filter 96% of PM1.0 and PM2.5, 94% pm0.3 particulate matter, and can adsorb harmful substances including n-butane, toluene and nitrogen oxides to prevent odors from entering the car. The OAQS extravehicular air quality monitoring system monitors air quality in real time and automatically switches to an intra-air circulation mode when necessary to protect the user's respiratory safety.
In the era when people are inseparable from smart phones, the richness of the on-board power supply has become very important, the front row of the aviator has a mobile phone wireless charging bit, 12V interface, ordinary USB interface and Type-C interface, and the rear row also has a USB interface and Type-C interface to meet the charging needs in an all-round way.
During the previous test drive, the sense of driving flexibility and lightness brought by this 2.3-ton behemoth can be clearly felt. The existence of 10AT allows such a beast with enough momentum to have a stable heart, at least in the daily commute process, the gearbox is smooth enough, without any unnecessary setbacks or intrusions. At the same time, this gearbox is also smart enough, it can easily hook into the 10th gear, of course, it can also complete the rapid downshift operation when the power is urgently needed.
Therefore, although the aviator has a large displacement and high horsepower, the fuel consumption is not high. The official average fuel consumption of 100 kilometers is only more than 9L, which is not bad for a V6 engine.
Summary of the full text
On the whole, the aviator can gain a firm foothold in the high-end SUV market of more than 500,000, naturally has its secrets and advantages, and the cost performance of the aviator is more than the same level of competition in the BBA. For the same money, the aviator can have a more luxurious, business appearance, can have a luxurious, exquisite interior, can have unreserved technology configuration, and can also have a cross-level power performance. In this way, lincoln seems to have an answer to what to do against the BBA, and the aviator is one of the answers. (Text: Pacific Auto Network Huang Zengjian)