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Transferred from Wu Qilun Weibo: #演员总片酬不得超过制作成本40%#【Behind the high salary of stars, what is hidden?】 I believe that many people will think, why a performance

author:Chen Sijin

Transferred from Wu Qilun Weibo: #演员总片酬不得超过制作成本40%#【Behind the high salary of stars, what is hidden?】 I believe many people will think, why can an actor make so much money by starring in a play? In fact, behind the high salary of stars, there are too many unsightly things hidden.

First of all, the N-round premium of investors is one of the important factors that push up the remuneration of stars. Usually, when the project party raises funds in the first round, it will often give a budget close to the real investment, whether it is production or publicity, it will not be outrageous, and from the second round of premium, it will become more and more outrageous, and in order to increase the credibility of the budget, the investor will give the star an inflated salary;

Secondly, the star film remuneration is also "one money for eight families", behind the star there are brokerage companies, project parties, casting directors, project intermediaries, platforms and other participation in the money. On the surface, the star's film remuneration is sky-high, but in fact, the sky-high film remuneration is driven by many forces. Every premium will push up the star's remuneration to a large extent, and every additional intermediate link will have one more reason to push up the remuneration;

Third, the remuneration of celebrities is paid in cash, which lays hidden dangers for tax evasion and tax evasion. Objectively speaking, the star film remuneration requires cash, which has a historical origin, originally, the star is only an individual, there is no way to invoice, therefore, the star will require the project party to pay cash, on the one hand, in order to avoid the trouble of paying taxes, on the other hand, it is also a risk transfer method. As a project party, the vast majority will cater to the needs of stars, preferring to pinch their noses to bear taxes and tickets, and will also let stars successfully complete the shooting. This also greatly encourages the arrogance of celebrities and brokerage companies; (Si Jin note: This may be the case in the past, whether it is still true or not, it needs to be discussed... )

Fourth, behind the high salaries of celebrities, there is also a great driving force is the platform, including TV stations and video platforms. Driven by interests, the platform side hopes that there will be traffic stars in film and television projects, so they will use stars as a criterion when finalizing projects. As a project party, in order to meet the needs of the platform, they will also punch the swollen face and be fat, invite traffic stars with a hard scalp, and even give abnormally high film remuneration.

Therefore, the high remuneration of celebrities is by no means a simple "profiteer behavior" of asking for a price, but more of a multi-party effort to create momentum and make money, and it is also the inevitable result of the blind star chasing of the public under the platform economy.

So, is it useful to rely on policies to curb actor remuneration? Yes, but it is of little use, as long as the investor does not change the thinking mode of "betting on actors", the phenomenon of high film remuneration is difficult to change.

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