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Analyze the positioning of Honda Pilot's flagship product force in general

Hello everyone, this issue analyzes the Honda Pilot,

1. Brand analysis and historical introduction

Honda Pilot is mainly for the North American market and launched, is a three-row seat SUV model, Honda brand in this market range, or has a certain product premium capabilities, but Honda Pilot product performance is more general, this generation of Honda Pilot is at the end of the product, is expected to usher in a new generation, the first generation of Honda Pilot was born in 2002, has a long history in the car series.

2. Market analysis

Honda Pilot is Honda's positioning of the more high-end SUV products, from Honda's existing SUV products, this is Honda's flagship SUV product, positioned higher than Honda Passport, but this car is mainly launched for the North American market, is Honda's largest size SUV, while using a three-row seat design, this market range belongs to the growth market, the market capacity will be larger and larger.

3. Competitors

Honda Pilot has models such as the Volkswagen Touron and the Ford Explorer among its market competitors, as well as models such as the Toyota Highlander, as well as hyundai Paristi, and Chevrolet Travelse, as well as Kia Telluride, and Nissan Pathfinder.

4. Used cars (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed. )

Honda Pilot is not the main sales of SUV, while the ownership in overseas markets is also general performance, from the product point of view, is also older, due to the Honda brand in the retention rate of the performance of Ha good, Honda Pilot I feel still has a good retention rate, this is Honda's flagship SUV, and the car provides three rows of seats.

5. Power system and chassis

It is equipped with a 3.5-liter V6 naturally aspirated engine with a maximum horsepower of 280 hp and a peak torque of 355 Nm in terms of power parameters, and a 9-speed automatic transmission with shift-by-wire and paddle shifters on the transmission. Front McPherson-style front suspension was used on the chassis, and rear multi-link rear suspension was used.

The engine features direct injection of fuel injection and features an Intelligent Variable Torque Management (i-VTM4) AWD system

6. Configuration

Equipped with Honda Sensing safety and driver assistance technology, equipped with anti-collision braking system, road deviation mitigation system, adaptive cruise control, lane keeping assist system, forward collision warning, lane departure warning, blind spot information system with cross traffic monitor, multi-angle rearview camera, vehicle stability assist with traction control, brake assist, tire pressure monitoring system.

Front airbags, front airbags, three-row side curtain airbags with rollover sensors are available.

Honda Satellite-Linked Navigation System with speech recognition and Honda HD digital traffic.

Features a 10.2-inch high-resolution screen, built-in streaming app and wireless headset, HondaLink and Wi-Fi hotspot capabilities, Apple CarPlay and Android Auto.

Features a 115-volt power outlet with a 590-watt premium sound system with 10 speakers, including a subwoofer.

7. Space

The body size is 4978mm*1996mm*1793mm, the wheelbase is 2819mm, and it is available in 8-seater and 7-seater.

Equipped with a driver's seat with 10-way electric adjustment, including electric lumbar support, front passenger seat with four-way electric adjustment, providing a ventilated, heated second row of seats.

Legroom (front/center/rear) is 1039mm and 975mm and 810mm, ground clearance is 185mm, and approach angle and departure angle are 18.8° and 20.9°, respectively

8. Summary

Honda Pilot in the appearance of the design is very atmospheric and stretchy, it looks very tough, but in the car central control design is slightly traditional, it seems a bit outdated, the interior layout of the three-row seat design, but also has a very flexible style, but this car has not yet specifically introduced the news, this generation of models is also expected to usher in a new generation, mainly many competitors have completed the replacement, and Honda Pilot has not yet been replaced.

Analyze the positioning of Honda Pilot's flagship product force in general
Analyze the positioning of Honda Pilot's flagship product force in general
Analyze the positioning of Honda Pilot's flagship product force in general
Analyze the positioning of Honda Pilot's flagship product force in general
Analyze the positioning of Honda Pilot's flagship product force in general
Analyze the positioning of Honda Pilot's flagship product force in general

9. Appearance

From the perspective of the front face, the time effect is very atmospheric, using a flaky middle net and horizontal grille texture, the tough headlamp group is also a more atmospheric shape, and the lower bracket uses the flat grille design of the horizontal strip, which also brings a good tough model, and the design of the front face is very imposing. Coming to the side, the style of the D pillar was added, the design was also more stretched, the body feeling was also a relatively large design, and the wheel hub adopted a simple style. The tail is a tough design, the tail light group presents an inverted L-shaped style, and the lower surround has silver embellishments, which is also a tougher style.

Analyze the positioning of Honda Pilot's flagship product force in general
Analyze the positioning of Honda Pilot's flagship product force in general
Analyze the positioning of Honda Pilot's flagship product force in general

10. Interior

The car central control adopts a tough through design, the design of the central control screen is also very scientific and technological, with more physical buttons below, and the use of button-type gear shifting shape, four-spoke steering wheel design is also a more tough style, and the use of three rows of seats, more practical.

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