As a strong competitor of BMW and Mercedes-Benz, FAW-Volkswagen's Audi brand, the reputation and appeal in the field of luxury brands are absolutely leveraged, so many years, and BMW and Mercedes-Benz pin tip of the competition for Mai Mang has not stopped for a moment, although it is under great market pressure, but its impact on competitors is quite strong, so that BMW and Mercedes-Benz have to look at it.
According to public sales, in the past 2021, Audi's cumulative sales exceeded 640,000 units in the whole year, with an average monthly sales volume of 53,625 units. As a luxury brand, it can be said that it has been quite successful in gaining so much single-month sales. However, in 2022, FAW Audi will not only face the pressure of BMW and Mercedes-Benz, but also compete with SAIC Audi for market share, and the pressure will naturally not be small.
To tell the truth, the market competition in any brand will have pressure, but pressure is also the power, how to convert pressure into power, in order to enhance the competitiveness of product models in the market, is really a test of car companies, FAW Audi can not be alone. Judging from the FAW Audi's hard work in the Chinese market for so many years, it is really still very hardworking, or it will not gain so many hardcore fans.
As one of the "troika" of luxury brands, in the first month of the year 2022, Audi can be said to be full of harvest, according to FAW-Volkswagen's public sales, last month, FAW-Volkswagen's monthly sales reached 195871 units, of which Audi's monthly sales of 70,088 units, compared with last December sales or increased. In the first month of 2022, sales exceeded 70,000 units, and it can be said that Audi achieved its first victory.
As we all know, Audi's sales force is mainly concentrated in Audi Q5L, Audi A4L and Audi A6L, etc., but new energy vehicles are a major shortcoming of Audi, fortunately, Audi has begun to follow up. As one of Audi's volume models, the Audi Q5L has reached the first place in the annual sales list of luxury brand SUVs with cumulative sales of more than 150,000 units in the whole year, and at the time when its competitors BMW X3 and Mercedes-Benz GLC are envious, they also let people see the charm of Audi Q5L in the market.
In terms of cars, Audi's two main forces A4L and A6L also have a domineering side in their respective market segments, although in the past 2021 has been affected by the "lack of core", but their cumulative sales are not low, basically with the same level of competitors in between Bo Zhong. The cumulative sales of the Audi A4L exceeded 130,000 units last year; the cumulative sales of the Audi A6L exceeded 150,000 units last year.
Of course, Audi's Q3 and A3 also have a lot of sales contribution, especially the cumulative sales of Audi Q3 last year was close to 100,000 units, and the cumulative sales of Audi A3 also exceeded 60,000 units. From the above sales data, it is not difficult to see that whether it is Audi Q5L, Audi A4L, Audi A6L or Audi Q3 and Audi A3, they are indispensable sales heroes of the Audi brand, and the market battle with BMW and Mercedes-Benz, these models are still shouldering the heavy responsibility of sales in 2022.
As the saying goes: Fight brothers, fight fathers and sons. In 2022, FAW Audi has one more competitor is SAIC Audi, although the North and South Audi will form a joint force to impact BMW and Mercedes-Benz, but its mutual competition is inevitable, after all, the market share is so much, some people will be hungry, FAW Audi wants to be invincible in the white-hot market competition, you have to maintain a high market morale, you say?
Warm reminder Unauthorized reproduction is refused. Image source network, owned by the original author. Interesting and hot, from the subtle changes to interpret the domestic car market. For more exciting content, please check out the most influential self-media in Central China: Auto Express