In the hustle and bustle of the city, build a place
An immersive space for spiritual dialogue
"In the current era of continuous consumption upgrading, bookstores that are unwilling to stick to the rules and dare to explore and innovate abound, and it is the trend of the times to be keen to taste and enjoy immersive stores, and Nanchang Zhong Shu Ge is no exception."
——Designer Zhu Jun
Write on the front
[ Writing in front ]
This city of eternal love, sitting on the natural terrain of "Xishan Dongshui", surrounded by "the city in the forest, the forest in the city", has become one of the most dynamic ecological cities, with lush forests, quiet and elegant. In the face of the satisfaction of material needs, people turn to the fullness of the spiritual world, looking forward to more space and places for dialogue with the spirit to enrich their lives.
After deeply experiencing the endless poetry in the city, the designer skillfully integrated the local spiritual culture and humanistic feelings of Nanchang into the Zhong Shu Ge, changed the traditional way of bookstore design in the past, and created a bookstore that condensed the spiritual silhouette of Nanchang and awakened consumers to a feast for the whole senses.
Concept area
[ Concept area ]
The first thing that catches the eye is the most eye-catching concept area of Zhong Shu Ge, based on Nanchang's famous landscape culture, "the river is the bottom, and the mountain distribution of the mountains stands in it".
The mirror at the top is designed as an inverted river, and the bookcases with different shapes but arranged in an orderly manner are the mountains placed in the river, and a landscape painting with a full artistic mood jumps out of sight.
At the same time, the dynamic visual sense of the still life space also gives consumers a great visual impact, the first feeling of shock and curiosity, the moment they see the concept area, they are deeply rooted in people's hearts, and people can't help but go and linger in it.
Children's area
[ Children's area]
The setting of the children's area is definitely a custom-like intimate design for young parents of the Love Exploration Shop, located in the left rear of the concept area.
The designer takes the characteristics of the natural wetland city as the design background, cites the simple shapes of the provincial birds and white cranes, flowers and trees, which are loved by children, and integrates with the bookcase display, and the bold and high-saturation space color matching is matched with the childlike bookcase, making this dream space dedicated to children's learning and entertainment more vivid and charming.
The wall muscle of Pop Art also makes the artistic atmosphere of the children's area instantly full, and while visiting the store and reading books, it can also invisibly cultivate the visual aesthetics of children.
Reading area
[ Reading area ]
Through the concept area to the reading area, a deep and narrow space, continuing the mirror material of the ground, with a neat and orderly façade bookcase, and the top lamp of the book silhouette, it is like taking a boat to sway the water, driving into another treasure space.
Nanchang's rich mineral resources have led to many man-made mines here, and designers use ingenuity to hide this meaning here, believing that this treasure is as indispensable as the invisible treasure of knowledge. At the same time, tilting pillars are used to warn people to mine moderately, and they should take care of this treasure land together. This ingenious design not only strengthens the preciousness of the book's own golden house, but also makes consumers in it more cherish the reading time with the book as a companion.
Coffee area
[ Coffee area ]
Walk through the reading area to the coffee area where the bridges and holes intersect. The designers took the bridge in Nanchang as the inspiration for their creation, and the tall arch cave can not only facilitate the passage of people on both sides of the strait, but also an important existence that links people's spiritual communication, just like the function of the coffee area.
Here, you can not only enjoy, quietly read and chat with friends who are immersed in the sea of books together, but also in your leisure time with three or five friends to go to the most beautiful leisure time.
The coffee table surrounds the orderly distribution, relying on a large number of top-of-the-roof bookcases as the background, with the shape of the door opening, the trance-like sense of déjà vu arouses the infinite reverie, accompanied by the aroma of coffee to feel the whole body relaxed and happy.
Forum area
[ Forum area ]
The forum area is hidden inside the coffee area. The designer draws inspiration from nanchang's special terrain Danxia landform, and the clearly visible formation textures all show the charm of nature's magic, so that the highlights are integrated into the space.
Surrounded by three sides of the U-shaped Tongtian bookcase, with the luminous light strip hidden in the cabinet body, like an isolated sacred space, so that the people in it are instantly calm as water, fading impetuous, fully immersed in this silent and elegant solemn book wall, the layered bookcase also alludes to wisdom like a ladder that never limits.
The suspended seats fit perfectly into the book wall, making this semi-open space even more layered. Excellent writers will be invited from time to time to share and interpret their works, and their views or academic achievements will be shared more intuitively through face-to-face communication. When there is no appraisal meeting, it is open to the coffee area, which greatly improves the use of space and gives consumers who want to read quietly another quiet space that can not be disturbed.
Party building room
[ Party building room ]
The party building room is a relatively independent enclosed space for other functional areas. In addition to storing some documents, it can also be used to receive leaders and meeting guests, and it will also be open to consumers to enjoy freely when there is no visit arrangement.
The whole project not only fully and coherently interprets the unique design methods of Zhong Shu Ge, but also conveys the thematic significance and spiritual culture of Zhong Shu Ge to Nanchang through the series of different functional partitions. In a limited space, with a very abstract artistic approach and creative concept, consumers are brought into a surreal immersive experience bookstore. Nanchang Zhong shu Ge is not only a commemorative landmark that pays tribute to the city, but also a healing place to explore and seek knowledge and wisdom, a microcosm of Nanchang and a place where Nanchang's spiritual culture is condensed.
△ Axonometric drawing
Project Name | Nanchang Metro Vanke Times Square Zhong Shu Ge
Project Location | Nanchang City, Jiangxi Province, Metro Vanke Times Square 3F
Project area | 670㎡
Design company | Itano architectural design
Design Director | Zhu Jun
The design is responsible for | Zhang Zhengfang, Tian Xi, etc
Project Photography | Shanghai Hanfei - AirCrafts team
Copy Editor | LZZ