Recently, with the first car of OMODA 5 rolling off the production line, Chery has attracted the attention of a large number of netizens. Today, Chery Group also released its latest sales volume for January. According to the data, Chery Group's terminal sales in January were 107,710 units, up 20% year-on-year and down 3.84% month-on-month. Specifically, Chery Group's overseas export sales were 26,900 units, up 60.9% year-on-year, and sales of new energy vehicles were 20,635 units, up 179.6% year-on-year.
Of course, the "multi-brand, multi-product" play style is still the reason for Chery's sales growth. In terms of sales, Chery Automobile maintained a strong growth momentum, with sales of 67,486 units in January, an increase of 34.3% year-on-year. Among them, with the official launch of the Tiggo 8PLUS Kunpeng e+ family lineup, the Tiggo 8 series family lineup is even stronger, selling 16,686 units in January, an increase of 12.3% year-on-year.
In addition to the boost of Chery Automobile, good results have also been achieved in new energy. Sales in January were 20,635 units, up 1.7 times year-on-year. Among them, the results of Small Ant and Chery QQ Ice Cream can be said to be very good, selling 19,431 vehicles in January, up 189.8% year-on-year.
In addition, as a high-end brand of Chery, Xingtu Automobile's performance in the market competition is not outstanding. Chery Group did not even directly announce its January sales, only announcing a 50.1% year-on-year increase. Indeed, Lynk & Co, the high-end brand of Geely Automobile, has achieved good results, with sales exceeding 25,000 units in January, an increase of 183.1% year-on-year.
I believe that everyone also knows that chery defined it as a high-end brand when it created the Xingtu brand, but the vehicle positioning has been explored step by step. The rapid growth of Xingtu Automobile is gradually finding its own path under the blessing of new cars such as lanyue 400T, Lingyun 400T, TX super four-wheel drive version and so on. What is more worth mentioning is that in January this year, Xingtu Automobile officially released the "Star Core Power ET-i Full Engine Super Hybrid" technology in the new energy era. And the model equipped with this technology, star-chasing ET-i, has also opened pre-sales, and perhaps sales will increase this year.
After Chery Automobile, Chery Group is a promising sub-brand. But what confuses Xiaobian is that Chery Group did not announce its specific sales volume in January, only said that the Jietu brand celebrated its 4th anniversary in January, creating a speed of 460,000 users in 40 months. In addition, Jietu Automobile released the Kunlun architecture at the brand night event, and the new hard-core SUV based on the architecture, the Jietu T-X concept car, was also officially unveiled.
Similarly, overseas exports are also an important segment of Chery Group's sales, with its monthly export sales in January nearly 27,000 units, up 60.9% year-on-year. As a global car, OMODA 5 ushered in the first car off the production line on February 8, earning enough focus and will help Chery bring new sales breakthroughs in overseas markets.
Previously, Chery Group proposed in last year's summary that it will ensure annual sales of 1.5 million vehicles in 2022, strive for 2 million vehicles, and annual operating income of 200 billion yuan, and will enter a new stage of enterprise development scale on the occasion of the "25th anniversary of entrepreneurship" in 2022. However, judging from the sales volume released in January, Chery does not seem to have studied the Chinese market thoroughly.
As we all know, sedan and SUV models are still the first choice of mainland consumers, and their shortcoming is that the share of cars is running at a low level. Moreover, Chery's January sales bulletin did not indicate the sales of Theradza car series, and it also "did not check this person" on the sales list for many years, which is enough to show that this is indeed the case. However, from the perspective of Chery's current strategic arrangement, it seems that it is confident to start from the perspective of SUV and hit the sales target set. Because since last year, we can see Chery adjust in the SUV sector, and the first "Easter egg" of the beginning of the year is Chery OMODA 5.
With the wave of "new four modernizations" coming, Yin Tongyue, chairman of Chery Group, also said that the customer needs of the new generation are different from those of the past. To this end, Chery Group has accelerated the layout of new tracks such as new energy, intelligent networking, shared travel, platform and ecology. Not only that, but the marketing strategy must also keep up with the transformation of the product and maximize the development potential.
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Looking at the current market performance, although Chery has not yet shown the ability to "suppress the crowd", its good learning ability and clear strategic goals have built a space for continuous sales growth. And judging from the target it has set in 2021, it can be seen that Chery has confidence in the market this year. What's more, Chery has been questioned when making overseas layouts, but now it can become its new growth point. Perhaps Chery can hand over a satisfactory answer sheet in 2022, we may wish to wait and see.