Even if the most powerful car companies, they will also have cars that drop the chain, which can be established, even in the domestic car market brand influence is very strong Indys and Japanese several large car companies, do not dare to say that the cars they make everyone likes, even luxury brand car companies have not been able to escape the nightmare of this sentence, today we are going to talk about Lexus, such a humanized luxury brand, its worst car sold who you know? The answer is Lexus LS, which some riders can't understand.
Why is lexus LS with such a high positioning so poor sales? Is the quality not good? Obviously, the main reason is not so, because from all aspects, the performance of Lexus LS is not weak, its positioning is originally very high, is to take out to compete with Mercedes-Benz S-class and other cars, so the car companies will be very careful when building cars, so Lexus LS can be said to have a good look, strength and strength, performance is also quite outstanding, coupled with a mature hybrid system, its comprehensive competitiveness can definitely be comparable to the BBA peers.
The car can not be sold, first of all to find their own reasons, Lexus is not a model of the explosion, like Lexus IS and the like is also a burst of cold doors, but this kind of slow-selling car short board can be seen at once, what space is small, poor practicality, etc., but Lexus LS to create such a treatment, it is really confusing. If you must say anything about hardware injuries, the relatively poor spatial performance may be one of the reasons, and the distance between horizontal and vertical is indeed a bit narrow compared with other competitive cars.
But the most critical factor may also be due to the brand influence, can choose million-level luxury car consumers, look at a brand, the car is the tool they use to highlight the social status, who makes Lexus in the domestic market can only be regarded as a second-tier luxury brand, and Chinese consumers only recognize BBA in the field of luxury cars?
In this level, the domestic car market has long been the world of BBA, this is the fact that it is thunderous, other brands want to shake the status of these three is quite difficult, which has brought a great boost to the sales of million-level cars of second-tier luxury brands, forcing some second-tier directly to give up the idea of competition, and now it seems that this decision seems to be somewhat wise.