Xiaomi wants to benchmark the iPhone, and the domestic high-end market will occupy the first place in three years.
For companies with courage, it is necessary to admire it. But from my limited cognition, the probability of Xiaomi's high-end market surpassing the iPhone is too low, low to almost infinitely close to 0.
The high-end market and the low-end market are completely different ways to play. The high end must have a high premium reason to buy.
From the core chip to the operating system, to the brand, to the ecology, Xiaomi does not have a condition that meets the conditions of the high-end market. If it is to be rebuilt, the corporate culture will also become the key to the constraint.
Huawei said in 2011 that it will do its own brand model, until 2018 began to improve, and by 2020 it will have the confidence to surpass the iPhone. During this period, Huawei's independent chips, HMS, camera specialization, trade war visibility and other factors have led to the rise of Huawei's high-end market.
After Huawei was restricted, there was no state-owned brand that could be played in the high-end market, and in the end, the iPhone ate Huawei's share.
The prince will have a kind of feeling. Xiaomi is now going to hit the high-end, and the courage is indeed commendable. Even if the domestic brands have a Don Quixote-style impact, they will lie flat and admit it.
I am afraid that the slogan will be shouted loudly, but I will use high-end gimmick marketing to make bad money.
![Don Quixote, the earliest Chinese translation in China, was retranslated back into Spanish[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)