#大雄微服私谈之北京冬奥会后本土冰雪经济 #
The Beijing Winter Olympics for Anta undoubtedly has a local first-mover advantage, becoming the Sponsor of the Winter Olympics ANTA brand according to its own strategic development needs, this sort is understandable, Phillips as an ANTA cash cow, higher gross profit, of course, it is expected to continue to deepen the Chinese market through the Winter Olympics sponsorship; Disant has development potential after many years of operation in China, through this Winter Olympics Disanter should have a large market breakthrough, become a dark horse under an ANTA brand The main brand needs to further consolidate its foundation in the sinking market in order to cope with the competitive pressure of local brands and international brands sinking;
Ice and snow economy belongs to the relatively high-end sports projects, sports and equipment threshold relative to the mass sports market is still difficult to popularize in a large area, but China's ice and snow economy through the Winter Olympics in Beijing to solve the process from scratch, from scarcity to relatively loose, breaking the original ice and snow training good venues, environment, equipment must go abroad to experience; for ice and snow sports in terms of wearing equipment is more dominated by international brands, Local brands in the ice and snow sports market are generally agents or mergers and acquisitions of international brands, so it is expected that Through the Winter Olympics, China's own ice and snow brands will be born and rise.
Ice and snow sports and other sports scene requirements are not the same, obviously for the venue, equipment, technology and other requirements are higher, and the current local market in the ice and snow sports suitable venues are still lacking, not to hold a Winter Olympics can be solved, it takes a time, but at least this Winter Olympics for the promotion of the local ice and snow market has far-reaching significance, although the current ice and snow sports are still niche sports, but in the Chinese market with a large population of small volume market is also a huge cake, The entry of international brands also shows that it is optimistic about this market, but the growth of local brands in the ice and snow sports category still needs a long way to explore.
What do you think?
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