At present, Great Wall Motor Group has five major brands of Haval, Tank, WEY, Euler and Great Wall Gun Pickup Truck Series. The above brands have created a revenue of more than 136.3 billion yuan for Great Wall in 2021. Recently, it has been reported that Great Wall Motors will release a new brand again in 2022, and the brand's internal code name is BC.
The news released this time comes from the Great Wall Motor Group's "BC Brand 2022 Regional Activity Execution Company Bidding Project", and shows that the brand will officially debut in 2022.
For the establishment of the new brand, there is media speculation or for the previously released Salon car. The Salon brand is a brand new brand launched at the 2021 Guangzhou Auto Show, and focuses on the high-end pure electric vehicle market. However, the editor speculated that the other five brands under the Great Wall Motor Group have created models that are mainly volume, and the sales of individual models have also performed well. The salon brand, the main high-end market, with the release of the mecha dragon at last year's auto show, did not gain considerable word of mouth, so the probability of the sixth largest brand of Great Wall Motor Group being the salon is not high.
With the continuous layout of the new energy automobile industry, Great Wall Motors has not made phased progress in the development of the new energy field in recent years, so the editors speculate that the new BC brand may be a new energy brand. The Great Wall Motor Group already has a series of new energy products in the Euler series, and the new brand is very likely to be a high-end pure electric vehicle. Combined with the previous news, the cooperation between Great Wall Motors and MINI is also constantly advancing, so the new BC brand or a new pure electric vehicle created for MINI.