Hundreds of car parks | Must be out of the boutique
Having more children and fighting in groups is the characteristic of Great Wall Motors in 2021. Haval first love, Haval Red Rabbit, Haval Divine Beast, Mocha, Macchiato, latte and other models flocked to the scene; tanks, "cannonball" series models came in response; Euler and Sharon joined hands in the pure electric market up and down, good cat GT, mecha dragon interpretation of personality storm. It can be said that Great Wall Motors has become a car company with the most sub-brands and the largest number of models, and the number cannot be counted. No, another brand of Great Wall Motors is coming!
Recently, a photo of Great Wall Motor Group's "BC Brand 2022 Regional Activity Execution Company Bidding Project" was exposed, the brand's internal code name is "BC", and it is stated that the brand will officially debut in 2022. Some have speculated that the brand is "Salon" or "Beam".
It is also mentioned that great wall motor's six major brands (Haval, Wei, tank, Euler, Great Wall Gun pickup truck and BC) require each supplier to bid for up to three brands, including but not limited to new car regional listing meetings, regional differentiated marketing activities, scenario-based delivery, user operation, new media communication, etc.
In June last year, Great Wall Motor released its 2025 strategy, setting a sales target of 1.9 million units in 2022, 2.8 million units in 2023, and 4 million vehicles in 2025, of which 80% will be new energy vehicles.
In 2021, Great Wall Motor's cumulative sales 1280993 vehicles, an increase of 15.24% year-on-year, but the structure is not benign. The Haval brand, the main source of sales of Great Wall Motors, has accumulated sales of 770008 vehicles in the whole year, an increase of 2.64% year-on-year, accounting for more than 60% of Great Wall Motors' total sales. The high-end brand WEY became the only brand under its decline, with its cumulative sales of 58,363 vehicles in the whole year, down 25.65% year-on-year.
In terms of revenue, in 2021, Great Wall Motor's total operating income was 136.317 billion yuan, an increase of 31.95% year-on-year; the average unit price of bicycles was 10.64W. Net profit was 6.781 billion yuan, an increase of 26.45% year-on-year, and the average profit of bicycles was 5293 yuan. As of the end of 2021, Great Wall Motor has total assets of 173.382 billion yuan, total liabilities of 111.604 billion yuan, and an asset-liability ratio of 64.4%.