According to Kerry, a real estate research institute, housing enterprises "started dismal" in January this year. According to the caliber of sales of the trader, its tracking of the top 100 housing enterprises

According to Kerry, a real estate research institute, housing enterprises in January this year "made a dismal start". According to the caliber of trading sales, the sales of the top 100 housing enterprises tracked by it decreased by 39.6% year-on-year, of which nearly 90% of the single-month performance of housing enterprises was less than that of the same period last year. During the Spring Festival, the area of commercial housing in the 40 cities it monitored also fell by 40% and 84% year-on-year, respectively.

The wave of returning to the hometown in lower-tier cities is also not significant. BoC Securities Statistics From January 22 to February 5, the number of first- and second-hand housing transactions in third-tier cities changed by +1.9% and -30.1% respectively. Some people believe that this is due to the impact of the "local New Year", but the Ministry of Transport predicts that the number of spring festivals this year will increase by 35.6% year-on-year, which does not support the above statement.

Ping An Securities pointed out that in December last year, the sales price and sales area of low-tier housing fell month-on-month, which may reflect that the "price for volume" performance of housing enterprises at the end of the year has overdrawn demand, in addition, Kerry found in the field survey that the housing enterprises themselves have insufficient marketing enthusiasm and the number of push activities is small.

In addition to pushing the plate, the "low-key" of housing enterprises is also reflected in the soil auction market. According to Industrial Securities, the transaction area of residential land in January fell year-on-year, but the flow rate decreased by 3 percentage points month-on-month, and the premium rate was basically flat month-on-month. The policy of centralized land supply may improve marginally, for example, Beijing's first land auction this year did not require enterprises to sell all existing houses.

Housing enterprise financing has picked up. The total financing volume of the top 100 housing enterprises tracked by Kerry in January (excluding development loans and general bank loans) was 92.9 billion yuan, up 26% month-on-month; the financing cost of new bonds was 4.53%, of which the domestic financing cost fell by 0.16 percentage points month-on-month, which is in line with the market's expectation that the domestic financing environment for housing enterprises will gradually improve. (Intern Sun Haining)