Liu Miao, vice president of FAW Besturn Sales Branch, has outstanding business capabilities, but in recent years, sales pressure has not been small

Operator Finance Wan Huan Xi / Wen

As an indispensable part of FAW Group, FAW Besturn has also submitted many satisfactory answers in the industry. And operator finance will reveal one of the "heroes" behind the outstanding results, he is Liu Miao, the current deputy general manager of the sales branch of FAW Besturn Car Co., Ltd.

Relevant information shows that Liu Miao has been working in the FAW system for several years, but he has not previously published his personal information, including his employment history and departments.

In 2018, Liu Miao reached a certain level, and he himself gradually appeared in public, and his external identity that year was assistant general manager and director of the marketing department of FAW Car Sales Co., Ltd.

Later, Liu Miao served as the director of the commodity planning department of FAW Car Co., Ltd. Today, Liu Miao has become the deputy general manager of the sales company of FAW Besturn Car Co., Ltd.

It is not difficult to find that Liu Miao has been deeply engaged in the industry for many years, and he himself has his own views on customer maintenance and service, and he has also emphasized the concept of "guarding the customer at any time".

However, if you look at sales, FAW Besturn's 2021 report card is not very good.

Relevant data show that FAW Besturn's annual sales in 2021 are only 57,773 vehicles, of which the Besturn T77 only achieved sales of 1,060 vehicles in December 2021, down 73.64% year-on-year.

However, one of the top selling models is the Pentium NAT. In December 2021, the sales volume of the Pentium NAT reached 6890 units, successfully ranking third in the MPV sales list, surpassing trumpchi M6, Wuling Capgemini and other popular MPV models, which is also gratifying

From this situation, Liu Miao is afraid that he is under a lot of pressure, and his top priority is probably to lead FAW Besturn out of this sales "haze".

According to relevant information, FAW Car Co., Ltd. is a holding subsidiary of FAW Group, and FAW Car is the core enterprise of FAW Group to develop its own brand passenger cars, and is the first joint-stock listed company in China's car manufacturing industry.

FAW Besturn, FAW Car's brand alongside Hongqi, debuted on May 18, 2006, and is headquartered in Changchun, Jilin Province.

(Editor-in-Charge: Wan Huanxi)