China has been the hometown of wine since ancient times, and Chinese wine culture is an important part of traditional Chinese culture. Entering the new era, how to inherit and disseminate wine culture has always been a problem for cultural practitioners. After investigation, it was found that comics are a form that is popular with both the general public and young readers.
The series of books "Cellar Master Says" mainly popularizes the knowledge of liquor, liquor culture and liquor history to the majority of readers through interesting cartoons and witty texts, so that consumers can deeply understand the development process of strong flavored liquor, and truly make the spread of Chinese liquor culture stable and far-reaching.
This time, the new "Cellar Master Says - Comic Chinese Liquor (Essence Edition)", carefully selected some of the essence articles of the "Cellar Master Talk" series that have been published in recent years, and then recorded them into a book, which can be said to be the twenty lectures of Luzhou Old Cellar Wine Culture, vividly and systematically telling the story of Luzhou Old Cellar Wine Culture.
And this book has won the Luzhou Laojiao Co., Ltd. Party Secretary, Chairman Liu Miao, Deputy Secretary of the Party Committee, General Manager Lin Feng and other company leaders of the caring message, which inspires all Luzhou Laojiao Guojiao people, continue to tell the new era Luzhou Laojiao brand story, tell the story of Chinese liquor overflowing with strong fragrance!
The following is the message of Liu Miao, chairman of Luzhou Laojiao:
Focusing on the development idea of "promoting advantages, making up for shortcomings, improving quality, strengthening strength, and seeking rejuvenation", the company has established a long-term goal for 2030, namely: 136 strategy, firmly returning to the "top three" and 1 development goal of China's liquor industry, adhering to the three development principles of brand leadership, quality foundation, and cultural soul casting, and building "brand", "quality", "culture", "innovation", "digital intelligence" and "harmony" 6 luzhou old cellar.
This requires us to inherit and carry forward the company's cultural resources, through taking the lead in standing and focusing on publicity, consolidating the advantages of cultural resources, improving cultural standing, enriching cultural connotations, shaping cultural IP, enhancing cultural style, and taking the lead in establishing the cultural image of "700-year-old longevity enterprise" and "24-generation winemaking famous door" in Luzhou Old Cellar.
This "Cellar Master Says - Comic Chinese Liquor (Essence Edition)", the content covers the history of Luzhou wine, the history of fragrant wine, the professional interpretation of the seven resources of Luzhou Old Cellar, cellar, art, song, water, grain, cave, etc., humorous and funny at the same time, but also systematically and seriously popularized the history and culture, brand culture, craft culture, health culture, etc. of Luzhou Old Cellar Wine Culture, which can be said to be the twenty lectures on luzhou old cellar wine culture knowledge.
We hope that every employee and friend of the company's various systems, including the supply chain system and the distribution customer system, may wish to read it and become a "duan hand" who tells the story of Luzhou's old cellar wine culture. Jointly telling the brand story of Luzhou Old Cellar in the new era and casting a brand monument of Luzhou Old Cellar in the new era should be the responsibility and mission of every Luzhou Old Cellar National Cellar person!
The following is the message of Lin Feng, general manager of Luzhou Laojiao:
Ten-year brand relies on marketing, century-old brand relies on quality, and millennium brand relies on culture.
Wine is the carrier of communication and communication, and it is the medium that promotes the emotional exchange between people. Therefore, if the mission of Internet companies is to "link everything", then wine is also "linking everything", but one is based on technology, one is emotional, spiritual and cultural, or, more accurately, wine is "all-inclusive".
In 1873, after Zhang Zhidong drank Wen Yongsheng fine wine in Luzhou Yinggoutou, he chanted out the feeling that "wine is good and not afraid of deep alleys", however, with the continuous improvement of brand concentration in the liquor industry in recent years, competition has become increasingly fierce, we can no longer stick to the thinking of "good wine is not afraid of deep alleys" to do the market, we want to put the long-standing Luzhou old cellar wine history culture, the Luzhou old cellar craft quality culture that was rated as the "first batch of national intangible cultural heritage" living samples, and the Luzhou old cellar poetry wine culture with outstanding literary style... Tell consumers, dare to speak, be good at speaking, always speak, so that the dissemination of corporate culture and wine culture knowledge is rooted in everyone's daily work and life!
This "Cellar Master Says - Comic Chinese Liquor (Essence Edition)" compiles some of the essential articles of the "Cellar Master Talk" series that have been published publicly in the past two years, and once again combines them into a volume, which provides a model for everyone to learn from, and can also be used as a tool for important customers and core VIP visits, with wine as the medium and wen to meet friends.
!["Little Peach" Liu Miao's recent photos were exposed, dressed up in a noble atmosphere, and the living room of the mansion was carved with large beams and pillars[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)