Want to know the history of Luzhou wine culture?
Want to see the "Limited Edition" exhibit "Fangrong"?
January 25
Luzhou Old Cellar Museum has been carefully prepared for many years
And after more than 4 months of intense construction
Successfully completed the exhibition upgrade
Officially opened
Lu Baojun takes you around
More than 300 pieces of historical collections are exhibited
Luzhou Old Cellar Museum will start upgrading and transformation from 2021, the museum is positioned as "The Beauty of Heaven and the Holy Land of Intense Fragrance", and the wine industry status of "The Originator of Strong Fragrance" and "Titan of Wine" of Luzhou Old Cellar is built from a high-rise building and a concise word.
The exhibition covers an area of about 1,000 square meters, and is built with a new construction concept, a large number of precious cultural relics and first-hand information, and fresh and elegant design techniques. The exhibition in the museum is divided into three parts with a total of nine units, and more than 300 pieces of wine vessels, documents, and old wines are exhibited.
1
The first part focuses on tradition, showing the historical traceability of Luzhou wine culture, tracing back to the historical span of pre-Qin, qin and Han dynasties, and flourishing in the Tang and Song dynasties, and telling the development process of Lujiu in the land of Bazi.
2
The second part is re-passed on, showing the legendary story of Luzhou Daqu written in the Yuan Dynasty, flourished in the Ming and Qing dynasties, won the Panama Gold Medal and was exported to the world.
3
The third part is re-handed down, showing that Luzhou Laojiao Wine has won the title of famous wine in previous years through important measures such as public-private partnership, 85 technical reform, industry pilot, etc., and has won the leadership care and industry praise, and won the double national treasure, established a double brand, and achieved the fruitful achievements of the century-old Luzhou Laojiao.
The "Limited Edition" collection connects the past and empowers the future
After the upgrading and transformation of the Luzhou Old Cellar Museum, it strictly complies with the industry standard of the museum with "things" as the core, and the cultural relics exhibits are rich and colorful.
From the only 118 pieces of Shang Dynasty bronze Yao inscribed with the inscription "TianDi Father Geng" in the world, to the Yuan Qinghua plum vase with only more than 300 pieces of the world's complete pieces; from the Yuan Dynasty glazed red turning heart goblet with only 5 pieces of public exhibition in the national museum, to the dragon and phoenix pattern blue and white wine tank of the same age as the Luzhou Old Cellar Ming Wanli National Treasure Cellar Pool; from the symbol of Chinese liquor going abroad for the first time to win the gold medal of the Panama Pacific World Exposition in San Francisco, USA, to the "Luzhou Laojiao Daqu Wine", which is recognized by the liquor industry as the first brewing technology textbook in New China, The cultural relics exhibits of Luzhou Laojiao Museum span thousands of years, connecting the past and empowering the future.
After the upgrading of the Luzhou Old Cellar Museum, the exhibition is professional, elegant, beautiful and lively. Luzhou NandingLou, which is equally famous as the Yellow Crane Tower and the Stork Tower, is slightly abstract due to the lack of pictorial data, but the addition of art installations immediately appears concrete and vivid. The Tang and Song Dynasty wine utensils kiln, which was originally located on the mountainside of Phoenix Mountain, was "invited" to the exhibition site by skilled craftsmen, and the kiln seemed to spread out the flame residual temperature of the liquor utensils, and the atmosphere was full of atmosphere.
The latest archaeological excavations in 2020, the Luzhou Southern Song Dynasty Tomb, although it is close to Phoenix Mountain, can not be moved into the museum, but the reproduction of cultural relics also vividly presents the waiter holding a warm wine jug on the door of the tomb. There are also three milestone figures in the lineage of guo huaiyu, Shu Chengzong and Wen Xiaoquan in the lineage of the traditional brewing skills of Luzhou Laojiao wine, who are blessed by the Asia-Pacific wood carving masters and solemnly listed in the museum.
Tandem wine city "cellar cave garden square, Jiangzhoushan port" three-dimensional cultural picture
At the opening ceremony, Lin Feng, deputy secretary of the party committee and general manager of Luzhou Laojiao Co., Ltd., delivered a speech.
Lin Feng said that 2022 is the year that Luzhou Laojiao completed the "14th Five-Year Plan" switch from defensive to offensive state and launched a sprint attack towards the strategic goal of "returning to the top three". This year, the company especially "improve quality, strong culture, fast breakthrough" as the annual development theme. In this critical period, the newly renovated Luzhou Old Cellar Museum was officially opened, which is of special and important significance. From the perspective of the overall development of the company, the museum shoulders the glorious mission of "accelerating the three major integrations and completing the three empowerments".
In the next step, the museum will also reflect with new and old attractions such as Dongzang Cultural Park, National Treasure Cellar Pond, and Xiangxiang National Liquor University, and jointly connect the three-dimensional cultural picture scroll of the wine city "Jiaodong Garden Fang, Jiangzhoushan Port", empower the upgrading of corporate culture, help the development of Luzhou City, and jointly become a beautiful business card of Chinese liquor to the world.