After experiencing the pressure of the auto market in 2021, some car companies have not completed the target, but it does not affect the sales targets of various car companies in 2022. Who can achieve sales targets between ideal and reality.
BYD new energy power
First, looking at BYD, in 2022, BYD set a sales target of 1.2 million, and BYD achieved sales of 730,000 vehicles in 2021, an increase of 75.4% year-on-year. Among them, the annual sales of new energy passenger cars were 59 units, an increase of 231.6% year-on-year.
Similarly, BYD will target new energy growth in 2022, specifically, of which the sales target for pure electric vehicle models in 2022 is 600,000 units, and the sales target for plug-in hybrid models is 500,000-600,000 units. Last year, in 2021, BYD's plug-and-mix soared by 467.62% year-on-year, with a cumulative sales of 270,000 vehicles.
BYD's performance was eye-catching at the beginning of the year, which made a good start for the sprint annual performance. In January, BYD sold a total of 95,180 units, of which 92,926 new energy vehicles were sold, an increase of 367.6% year-on-year. Among them, the sales volume of plug-in and hybrid models in January was 46540 units, an increase of 760.58% year-on-year; the sales of pure electric vehicles were 46386 units, an increase of 220.72% year-on-year.
BYD has a clear product plan in 2022 and will launch 20 new energy models, consisting of four sectors: Dynasty, Ocean, Denza and high-end brands. Among them, seals and sea lions are expected to be listed in the second and fourth quarters of this year. Overall, BYD's sales target is more reliable, and the only thing to worry about ISD's production capacity is.
Geely's target pressure doubled
Geely Automobile's sales target for 2022 is 1.65 million units, which requires an increase of 330,000 units compared with 2021 sales, while Geely's cumulative sales of 1328029 new vehicles in 2021 will increase by only 7,812 units compared with 2020.
In recent years, Geely's sales have been worrying, with a sales target of 1.53 million in 2021, 1328029 vehicles actually sold, and the target has not been completed, which is 200,000 vehicles away from the target; the sales target for 2020 is 1.41 million, the target has not been completed, and the actual sales 1320217 vehicles, which is close to the target; the sales target for 2019 is 1.36 million, and the actual sales 1361560 vehicles, and the line is pressed to complete the task.
In the era of new energy sweeping, if you do not advance, you will retreat. Although Geely continues to "burn money" in the field of new energy, Geely Automobile's new energy sales account for less than 10% of total sales. Geely's new energy and electrification models such as Geometry A, Geometry C, and Emgrand EV are not hot. In 2020, Geely promoted the process of pure electric power and founded Extreme Krypton. There is only one model in it, and in 2021, the sales volume of the Kr 001 will reach 6,007.
Fuel vehicle growth is weak, new energy no explosive car, in contrast to the sales situation in the past three years, the growth rate of Geely to complete the target pressure is very large.
Chery The pressure on the Great Wall is not small
Great Wall Motor's sales target for 2022 is 1.9 million units, from the perspective of model sales, Great Wall Motor Haval last year's sales of 770,000 units, a slight increase of 2.6%; WEY annual sales of only 58,363 units, down 25%; Euler brand 135,000 units, an increase of 140%; Great Wall pickup trucks 233,000 units, a slight increase of 3.5%. Tank brand as a new brand sales of 84588 vehicles, it is reported that in 2020 the Great Wall Tank will launch tank 500, tank 700, tank 800 three models.
In 2021, Great Wall Motor's annual sales volume will only be 1.28 million units, and it is difficult to achieve the target growth rate of nearly 50%.
Looking at other domestic brands, Chery will target 1.5 million vehicles in 2022 and strive for 2 million vehicles. In 2021, Chery's overall sales volume was 961,900 units, an increase of 31.7% year-on-year.
Chery fuel vehicle brand positioning is chaotic, its Chery, Xingtu, Jietu, Kaiyi and other brands, such as the high price of Xingtu in 2021 annual sales of only 37,155 units, and then look at the 2021 Sales of Jetway a total of 154077 new cars, an increase of 17.9%. Growth and sales volume of many brands are mediocre.
In 2021, Chery's total sales of new energy vehicles reached 109028 units, an increase of 144.6% year-on-year. Chery in the new energy only big ants, small ants and Chery QQ ice cream and other products, no high-end new energy products, in the face of such a large sales target, in the entire market environment, new energy vehicles do not have enough strength, under this product line, Chery in 2021 can reach nearly one million sales is not easy, Chery's new year pressure is not small.