As a representative of American luxury brands, Lincoln is known worldwide for its long history and many legendary models. In the Chinese market, although Lincoln is a latecomer, its first model was highly affirmed by consumers after it was put into production. Recently, Lincoln China announced the latest sales results, 2021 annual sales exceeded 90,000, a total of 91,621 vehicles sold, an increase of 48% year-on-year, the market performance can be described as quite excellent. So, how are its models performing?
Lincoln Adventurers Sold More Than 50,000 Units, Up 57% Year-On-Year
As a pioneer in Lincoln's localization, Adventurer has become the brand's sales force, with more than 50,000 units last year, up 57% year-on-year, and the growth rate is quite rapid. Among the luxury brand SUVs, it is already the mainstream level of the same level.
As a latecomer, the reason why it can achieve such excellent results is inseparable from its strong product strength. First of all, in terms of experience, adventurers have created a veritable luxury and prestige for consumers. As can be seen from the configuration list, the adventurer's full range of models has "50 luxury standards", which explains what is "entry is luxury".
At the same time, in terms of powertrain, the 2022 Adventurer series is equipped with a high-power 2.0T engine as standard, and the transmission is matched with an 8AT gearbox. Not only does it have a strong acceleration performance, but it also has excellent driving smoothness.
The 2022 Lincoln Adventurer has added a fragrance system, a time-sharing function and other configurations, and the sense of luxury ceremony has been further strengthened. The new energy version of the adventurer PHEV, equipped with the unique dual motor configuration of the same level, not only has excellent fuel economy, but also its driving pleasure is exciting.
Lincoln Aviator's monthly sales have steadily exceeded 1,000, and Voyager's annual sales are close to 20,000 units
As Lincoln's second domestic model, Lincoln Aviator's sales have steadily increased since its launch.
In 2021, Lincoln Aviators sold 13,388 units, with an average monthly sales volume of more than 1,000 units. Such excellent results are mainly due to the strong strength of the aviator, not only the standard 3.0T high-power engine and 10AT gearbox, but also the luxurious riding experience brought by Nirvana premium leather and 30-way electric adjustment seats, ANC active noise reduction, Ruiwei Level Ultima 3D immersive audio and China's exclusive new SYNC+ Intelligent Travel Interconnection System and other 100 luxurious features to create a different luxurious atmosphere.
The third domestic model, the new generation of Lincoln Navigator, is also here in 2021. With more than 60 luxury features, this SUV has become the first choice of many consumers, with cumulative sales of 19,428 units in the whole year, an increase of 142% year-on-year.
As we all know, luxury mid-size SUVs are extremely competitive. The reason why navigators can sell well is that the experience upgrade of luxury, technology and driving is particularly important. Once seated in the car, you can feel the pleasant and comfortable driving space brought by the horizon design language. From the 22-item power adjustment seat wrapped in Savannah and even Venetian premium leather, to the NVH quiet cockpit created by ANC active noise cancellation and 5-layer structural soundproof glass, the combination creates a thoughtful and luxurious atmosphere. In addition, the new Flexible And easy-to-use Lincoln SYNC+ Connected System and 12.8-inch HIGH-definition touch screen are ideal for Chinese customers, and the whole series is also equipped with Lincoln Co-Pilot360 Plus Advanced Intelligent Driving Assistance System, including more than 20 driver assistance and safety technology configurations, which can be described as full of sincerity.
Lincoln Z has opened pre-sale, and orders are hot
Although Lincoln's first three domestic models are SUVs, its deep accumulation in the field of cars cannot be underestimated. In the long history of the brand, many classic sedan models have been launched. At the 2021 Guangzhou Auto Show, Lincoln's first domestic car, the new Lincoln Z, made its global debut and received great attention.
As the fourth domestic model, the Lincoln Z can be described as an extraordinary shot. Its shape almost restores the previous concept car design language, showing a very dynamic temperament. Especially the front of the car, using the intricate Process Lincoln Star Star Front Grille, close to appreciate, still full of texture.
The side and tail design of the Lincoln Z is equally breathtaking. The classic body proportions outline the full dynamic vitality. I believe that most consumers will sigh when they first see Lincoln Z, and the younger Lincoln has come strongly.
Lincoln Z's interior design is also at the forefront of the times. The new car adopts a 12.3-inch + 27-inch through-view panoramic screen and is equipped with a Lincoln Nebula human-computer interface, and the beautiful dynamic effect makes users feel as if they are in the future world. The whole system also has the first dashcard intelligent interaction design among luxury brands, which presents the commonly used car machine functions in the form of cards and can customize the interface. Equipped with the latest fourth-generation SYNC+ connectivity system, the new car is leading the trend in technology interconnection, human-computer interaction, intelligent voice assistant, intelligent driving assistance and digital experience. Taking the intelligent speech assistant as an example, it not only has a powerful intelligent AI speech interaction function to achieve natural semantic recognition, but also can present different forms when communicating different semantic vertical information. When you communicate with it with voice, it can change different personalized images according to the content of your communication. With the super high "value" and solid "strength" blessing, the new Lincoln Z quickly circled the fan Gen Z.
When the new car was unveiled at the Guangzhou Auto Show, it also announced the pre-sale price range of 255,000-342,000 yuan. At the same time, the depot also provides sincere after-sales service, not only including 5 years or 140,000 kilometers of original warranty, but also free basic maintenance for up to 5 years or 10 times, the standard has exceeded the Japanese luxury brand. It is reported that at present, lincoln Z orders are showing a hot trend, and consumers watching cars in terminal stores are endless.
Write at the end
In recent years, the car market has changed from "incremental" to "stock" competition, especially in the luxury car market, and the competition can be described as extremely fierce. After Lincoln listed the first domestic model in 2020, its performance can be described as "opening and hanging". Both sales volume and growth rate have become the focus of attention in the industry. It is enough to see that Lincoln China has a unique side in terms of product layout, after-sales service and marketing model. It is foreseeable that this american luxury brand with a history of more than 100 years will also create better sales performance in 2022.