[News-Oxcart Network]
The 2022 Beijing Winter Olympics has been going on for 6 days, and our Chinese athletes have already achieved a good result of 3 gold and 2 silver. As the host, the attention of this Winter Olympics is particularly high. Of course, as a car editor, I still want to talk about the old line, to help you take stock of which car brands the athletes of the Winter Olympics have endorsed.
domestic
1. Gu Ailing - Cadillac
I believe that no one now does not know Gu Ailing, born in California in 2003, she can almost use the word "perfect" to describe, super bully, super appearance and super strength make her the most attractive Winter Olympic athlete.
On September 3 last year, the day of Gu Ailing's 18th birthday, SAIC-GM Cadillac signed this talented girl and became the spokesperson of the Cadillac brand. And according to internet rumors, Cadillac also gave away an XT6 as a coming-of-age gift.
At the same time, after the 2021 World Championships and the 2022 Winter Olympics Gu Ailing got very good results, Cadillac officials also followed up with the relevant tweets very quickly, congratulating the "Frog Princess" on winning the medal.
On the official picture of Cadillac, the main endorsement models are Cadillac's XT4 and XT6, two SUV models, Gu Ailing's super high appearance and strength, and Cadillac's tone is very similar. Take XT6, the front face domineering personality, the appearance is very outstanding, the interior has a 33-inch large retina screen and other advanced configurations, plus the XT6 is equipped with a 2.0T engine codenamed LSY, the maximum horsepower is 237 horses, the peak torque is 350 Nm, such a model with connotation and strength and ice sports, and Gu Ailing is simply a perfect match.
2. Su Yiming - Buick
It seems that GM's brands are fond of skiing, and in October 2021, SAIC-GM Buick officially announced that Chinese snowboarder Su Yiming served as the brand's "ice and snow ambassador". Coincidentally, Su Yiming and Gu Ailing have known each other since childhood, and the two trained together to play games together, which was very dreamy.
To this end, Buick and Cadillac also came to a dream linkage, officially known as "this gram, triumph", which can be described as a full attention.
Like Gu Ailing + XT6, su Yiming + Angke flag is also eye-catching, Su Yiming was a child star when he was a child, and then turned to the sports circle, and through his unremitting efforts won the first Chinese snowboard jumping world championship.
As the flagship SUV of Buick, the Encore Banner Evia is the flagship of the Encore Banner, which can be said to be the elite of the elite, and the large space and luxury configuration also prove this. Like Su Yiming, Buick strives to move forward in his field and is eager to do his best. I hope that Buick and Su Yiming will move forward synchronously and find their own final destination.
There are more than two domestic Winter Olympic athletes who endorse the car, as well as Wu Dajing's endorsement of Hongqi and Trumpchi. I believe that after the nationalization of ice and snow sports, more and more Chinese ice and snow athletes will begin to endorse automobile brands and open up a good relationship between ice and snow and automobiles.
abroad
3. Chloe Kim – Toyota
After talking about domestic athletes, let's also take a look at foreign athletes.
The time goes back to the 2018 PyeongChang Winter Olympics. On February 14, at Phoenix Snow Park, Korean-American Chloe Kim won the Olympic championship with a crushing force, with 98.25 points, nearly 10 points higher than the silver medal's 89.75 points, and "painfully lost" all the second places in the competitions he participated in since. She was only 17 years old at the time, a serious post-00s, and she also had the exaggerated title of a ski sister in the United States.
The domineering "first sister" at a young age had a very good relationship with Toyota after the Tokyo Olympics, and successfully established a commercial cooperation relationship with Toyota's models, and once filmed commercial advertisements for Toyota such as 4Runner TRD Pro and Prius 4WD-e.
Of course, these two models are more aggressive, and there are no domestic ones for the time being. The 4Runner TRD Pro is based on 4Runner, adding adjustable soft and hard suspension, a practical interior, making it more suitable for road driving. But toyota can not talk too much about performance, this car is equipped with a 4.0L V6 engine, the maximum horsepower of 273 horses, the maximum torque of 377 Nm, enough is good.
4. Francesco Friedrich – BMW
The German is also unusual, with its sport slightly niche – the snowmobile, which is mainly a two-person snowmobile and a four-person snowmobile, and won two gold medals at the 2018 Winter Olympics in Pyeongchang. He was a track and field runner before playing snowmobiling, and after the age of 16, he followed his older brother David into the snowmobiling world, but his older brother David almost missed the race due to injury, so the younger brother took his brother's dream to the Winter Olympics and world championships, and he was also the most awarded driver in the history of the Bobsleigh World Championships.
When it comes to athletics and ice and snow sports, we can think of BMW, which also originated in Germany as a sponsor of various athletics and snowmobiling sports, and BMW also manufactures snowmobiles, and the commercial cooperation with Francesco Friedrich is natural.
At the beginning of the listing, the i8's futuristic design and the state of the whole vehicle were all over the world at that time, and the topic of super heat could not fade for a long time. The car consists of a 1.5T three-cylinder engine + two sets of drive motors, the engine is located in the rear axle to drive the rear wheels, and the drive motor is located in the front axle to drive the front wheels. The complete plug-in hybrid system has a combined maximum horsepower of 374Ps, an acceleration time of 4.6s from 0 to 100km/h, and a maximum speed of 250km/h.
The bobsleigh is developed from the sled, with an average speed of about 100km/h and a maximum speed of 160km/h, which interprets the speed and passion on the ice. Coincidentally, Francesco Friedrich is also a driver in life, having participated in bmw's official driving challenges. The i8 flying on the ground complements the snowmobile that flies on the ground, and I have to say that BMW is really accurate in finding a spokesperson.
summary:
Through the Beijing Winter Olympics, many people have an interest in ice and snow sports, and friends around them are also clamoring to go skiing every day, and I have to say that the goal of "300 million people on ice and snow" is basically completed. At the same time, we can also witness more and more niche ice and snow athletes become the spokesperson of the car brand, as a car editor, I am very happy, I hope that ice and snow sports and the automotive industry work together to move forward, so that our daily life is better!