"In the hearts of Chery people, there has always been a dream of a high-end brand. I believe that every ambitious Chinese also has the same dream of becoming a brand power. Practice has proved, and will continue to prove, that Chinese automakers want to do, can do, can do, and will be able to succeed."
——Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group
This is on the evening of May 9th, at the "Together, Go to the Distance" Star Era ET listing press conference, Chairman Yin, as an "old Chery person" who has passed the age of sixtieth, has the highest expectations for Chinese automobiles. After experiencing the hot search on the topic of the chairman's personal test, completing the hot start of the pre-sale, and achieving several industry-first extreme X challenges, finally in the wave of cheers in the studio that night, this year's new energy SUV model and Xingtu Z's new masterpiece - Star Era ET, which is expected by users, was listed in Guangzhou at a price of 189,800 yuan to 319,800 yuan. Undoubtedly, the cumulative orders at noon on May 11 have exceeded 26,000 units, which is enough to show that Chery's high-end brand dream is gradually shining into reality, and it has also fulfilled the once boasted that a car company with 27 years of deep heritage has really begun to "no longer be polite".
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group
At the same time, the listing is delivery, and Xingtu has hardly made many users who love Star Era ET wait. On the morning of the next day of the listing conference, the delivery ceremony of the first batch of 1,000 cars of "Departure and Enjoy Home" Epoch ET was carried out in the first stop in Guangzhou, and Chairman Yin once again personally led a group of executives of Xingtu to personally deliver rows of brand-new Epoch ET to users, which not only verified the popularity of Epoch ET from the side, but also showed the Xingtu brand's commitment to practice the user-centered concept of car manufacturing, directly connect with users, actively go and empower users in both directions, and continue to satisfy and trust users.
All the way to the torrent, the strength of "passing the test" is unbeatable
Although the road is far, the line is coming; It's hard, but it's done. From the pre-sale of more than 6,000 units in 24 hours, more than 8,000 units in three days, and 11,539 units in 10 days, to the day before the listing, the order volume has reached 16,996 units, and it has risen to 18,397 units in 3 hours before the listing, and as of noon on May 11, the cumulative order volume has exceeded 26,077 units, and it is still growing. Behind the "crazy rise" digital record, the Z is still reflected in the majority of users' recognition of the five super endurance, "super safety", "super comfort", "super driving control" and "super intelligence" of the Star Era ET.
If you want to soar in the sea of stars, you must pass the devilish test. In terms of "super endurance", first of all, the Star Era ET used two days and nights, 40+ hours of uninterrupted live broadcast, did not turn off the engine throughout the whole process, squeezed out the Z after the first degree of electricity, a drop of oil and other extreme X conditions, showed a muscle in the field of hybrid vehicle endurance, through 2141.4km, the industry's first extreme X comprehensive endurance results, to all the range extender cars on the market a lesson. By carrying a special engine with excellent performance for range extension, the Star Era ET "Golden Range Extension" has the advantage of low energy consumption, which comes from the use of 1.5T-GDI turbocharged direct injection + fourth-generation i-HEC combustion system, the rolling retention rate of the fourth-generation i-HEC combustion system has reached 87%, which is 9% higher than that of the third generation, better balances the seesaw relationship between the tumbling ratio and the flow coefficient, improves the turbulent kinetic energy in the cylinder, and achieves an EGR rate of 27% and above. Maximize the fuel consumption reduction ability of low-pressure EGR technology.
At the same time, the ignition energy of the "Golden Range Extender" reaches 150mJ, and the ignition energy of some working areas exceeds 160mJ, accelerating the flame propagation and adapting to higher EGR rates. Continuously increase the number of fuel injections in a single cylinder and a single cycle, improve the fuel atomization effect, from 1 to 3 times, and then to 5 times, reduce the penetration distance of the oil beam of a single injection, avoid the generation of fuel wet walls, and promote full combustion, so as to achieve fuel saving and emission reduction.
The power is sufficient, which comes from the rated power of the engine of 115kW, which can provide a steady stream of power, that is, it is available on demand, the highest speed can reach 195km/h, and it will not stall at high speed; The ultra-quiet performance shows that the "golden range extender" works at a lower speed, and the engine noise and vibration control technology ensures that the range extender works without induction.
The above makes the core Z standard of Epoch ET "Golden Range Extension" reach the true range extension, 44.5% of the thermal efficiency industry Z; Really efficient, 3.65kwh/L oil-to-electricity conversion efficiency in the industry; True fuel economy: WLTC 5.2L/100km feed-in fuel consumption industry Z; Really long battery life, 1500+ km super energy mileage in the industry.
At the safety level, the Epoch ET has passed a high-altitude fall test, so that the safety quality of the vehicle has been convinced by users. Lifting a new Star Era ET car from a height of 31.9 meters (equivalent to the 11th floor of an ordinary residential building) and throwing it down, the collision speed of the vertical free fall has exceeded 90km/h, not only the A-pillar has no obvious deformation, the airbag can be ejected normally, and the battery has no leakage, no smoke, and no fire. Over the past 27 years, Chery has made it difficult to be sloppy in terms of safety. Relying on the J-level safety development system, the Epoch ET is built in accordance with domestic and international double five-star safety standards, using cage capsule 2.0, and the body uses up to 88% of high-strength steel and aluminum. The compressive strength of the roof can exceed 11 tons, and it is no problem to support 5 Star Era ETs at the same time. There is also an integrated anti-collision protection system, multiple force transmission paths and an integrated door ring structure design, which can ensure that the B barrier A-pillar is intact, the passenger compartment is intact, and the power battery has zero deformation in high-speed collisions.
And on the "super driving control", the Star Era ET proved it by putting a full cup of coffee without a lid in the car and not spilling a drop. Before the pre-sale press conference of Epoch ET, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, personally launched a test on the driving control of Epoch ET, which also made Wu Pei, who participated in the evaluation together, feel that Epoch ET is amazingly stable. Thanks to the gimbal intelligent chassis, it adopts the same high-end double wishbone design as Bentley-Bentayga and Lamborghini-Urus, and the world's top J architecture, bringing a perfect balance between handling and comfort. This is due to the fact that Chery uses a virtual kingpin to bring the axis of rotation of the tire closer to the wheel center, which reduces the force arm of the wheel, which can greatly reduce the vibration sensation, and finally reduces the vibration transmitted to the car through the chassis by about 30%. Moreover, the IAS intelligent air suspension and CDC electromagnetic damping system can accurately predict the road conditions ahead through the lidar, and when encountering speed bumps on the road, it can actively and continuously adjust the suspension damping in milliseconds, which naturally ensures that not a drop of coffee is spilled.
On "Super Intelligence", it shows Xingtu's foresight and insight into the future trend of intelligent connected vehicles. Relying on Chery's "Yaoguang 2025" technology strategy, the Epoch ET intelligent cockpit is equipped with EEA 5.0 electronic and electrical architecture, Lion AI large model voice, DHS smart health monitoring, etc. In terms of intelligent driving, the Epoch ET intelligent driving hardware is also full, equipped with 30 high-performance sensors including ultra-long-range high-precision lidar, high-precision millimeter-wave radar, and high-definition cameras, and at the same time, the NVIDIA DRIVE ORIN chip with up to 508TOPS computing power can realize safer NEP full-scene intelligent driving assistance including high-speed pilot assistance, city pilot assistance, and intelligent parking.
The top J player of the high-end bureau of the world's automobile industry must be "both intelligent and intelligent", and the intelligent driving strength is in the first echelon of the industry, and the comfortable Shangxing Era ET is also the world's J-level. The comfortable seat of the Epoch ET is not stingy with 10-layer top J material, Nuprima micro-velvet matte leather, velvet-like texture, and at the same time ventilation, heating, SPA, and lumbar support. There are also 16-way electric floating zero-gravity seats for the co-pilot, a Lion Melody master audio system, and the only star-moving bar in the same class. Born for users, in order to meet the needs of users as their own responsibility, the "five supers" make Star Era ET a leading player to impact the high-end market of new energy.
The "luxury and inclusiveness" after "science and technology equality" pays tribute to luxury and is full of value
In terms of product creation, the "technology Chery" is used to watch the house, and to create China's own luxury brand, so that luxury is inclusive, Chery is so full of "straight man" sincerity. The Epoch ET was launched, with pure electric and extended range twin arrows at the same time, with a price of 189,800 yuan ~ 319,800 yuan, and the 8 model versions were not only lower than the pre-sale price, but also brought enough sincere rights and interests. MondelY and Q5L are the benchmarks of luxury cars, and the Epoch ET pays tribute to such a first-line star product, and the model configuration Z standard has been greatly improved, but the price is far less expensive than these models.
For example, the Epoch ET pure electric Pro version is equipped with a global 800V high-voltage system, 625km battery life, silicon carbide electric drive, gimbal intelligent chassis, six-piston fixed calipers, Lion Melody master 23-speaker audio system, velvet luxury leather seats, co-pilot zero-gravity seats, rear four-way ESC, NEP high-speed intelligent driving, etc., which is a real entry point and high configuration.
In terms of range extension, 2 side curtains and 1 remote airbag have been added to the extended range Plus version, and the Star Era ET is equipped with 7 airbags as standard in the whole series to achieve safety and inclusiveness, making safety the largest luxury, and the 8 models listed on the Star Era ET have been increased and upgraded to varying degrees.
In addition, Epoch ET also announced multiple listing rights, replacement gifts: 6,000 yuan for the replacement of this brand model, and 5,000 yuan for other brand models; Financial gift: 2.99% ultra-low annual rate 3-year preferential loan (choose one of the above benefits); At the same time, it also provides quality assurance gifts, traffic gifts, rescue gifts and points gifts for each user.
Paying tribute to luxury, learning luxury, and becoming luxury, Epoch ET takes the lead in opening the "value war" curtain to the industry on behalf of Chinese automobiles with value-filled products, which is a powerful impact on the joint venture luxury and mainstream new forces.
The service does not need to be imitated, and 13.8 million is the best proof
In 1997, Chery laid the first pile of the factory on a barren beach in the north of Wuhu City, and now the "two factories", from 0~13.8 million, to the first export of Chinese automobile brands, are all achieved in the premise of "user", and strive to create value for users, respect for every user, is the absolute foundation of adhering to long-termism.
It is precisely because of this user heritage that the Xingtu brand is directly connected with users and practices the user-centered concept, which is also serious. Before the launch of the new car, Epoch ET launched the industry's first "100 new cars, pre-market crowd testing" activity for users across the country, and received more than 30,000 user registrations. During the event, the Epoch team collected a large number of first-hand car feedback from real users. After the pre-sale was launched on April 15, Epoch ET listened to the sincere suggestions of many loyal users, quickly made adjustments, and delivered 1,000 new cars on the market this time, with the purpose of allowing users who trust Xingtu Epoch to have a more perfect experience.
To this day, in the exclusive interview session after the Epoch ET listing conference, Chairman Yin's words are still touching in retrospect. When asked about today's industry price war and whether young people do not value the brand, he said: "Every Chinese new energy vehicle company, no matter how much or less, is an integral part of China's automobile industry, I think we are such a big country in China, so many excellent people, will definitely create a way of life, let others follow, follow the same way of life as China, to follow China's brand, every enterprise must build a brand as their most important goal." ”
This is the pattern of an "old car man", and it is also the upward pattern of the Xingtu brand. As the vanguard of Xingtu lighting up the Chery brand pyramid, the launch of Epoch ET will surely lead independent automobile products to the world stage, create a proud Made in China, build a proud Chinese brand, and become a Chinese brand respected by the world.