How important the brand is, this is really not a sentence and two sentences can explain clearly, in the minds of our people, the status of the brand is very noble, obviously feel that the cost performance of this car is not high, but will unilaterally pay for this brand, and this is the brand effect. In our domestic auto market, there are many luxury brands, whether it is domestic or joint venture car companies, after their own stability, they all want to develop in a higher direction, so that they can make the brand bigger and stronger. It's just that in the domestic market, there are very few successes in luxury brands, only the German Mercedes-Benz, BMW, and Audi are the most outstanding, because the Ashkenazi luxury brands have a large audience and a large popularity, so the natural sales are good. In addition to these three, many luxury brand cars or luxury cars are difficult to survive, and the car I want to introduce today is a very typical representative, it has more than 300,000 rear refrigerators, 16 audio + air suspension, but this luxury car can not sell Audi A4L?
It is Volkswagen Huiang, in fact, a little understanding of the car knows that Volkswagen and Audi are a family, there are many luxury brands under the Volkswagen Group, not only Audi, like Porsche, Bentley, Lamborghini, etc. are all under the umbrella of Volkswagen. Therefore, it is most representative to compare the Audi A6L with the Volkswagen Hui Ang, because they come from the same car company. In fact, whether it is Audi A4L or Hui Ang, these two cars have a great positioning down, Hui Ang's positioning price is 34-446,000, but after the positioning downgrade, the entry-level model is only more than 270,000, so this has a certain price overlap with the Audi A4L, although after the Audi A4L positioning is lowered, the positioning price is mostly within 300,000, and the Ang is a little more expensive than it, but the positioning of the Audi A6L is the same level, With enough administrative space and luxurious configuration, if these configurations are put into the BBA series, there is no problem in selling hundreds of thousands, but because volkswagen's car label does not have a "grade" of the BBA series, it can only rely on "price reduction" to attract consumers.
But the opposite happened, Ming Ming Hui Ang has a higher configuration, more luxurious space, but in terms of sales is really pitiful, according to sales data, Volkswagen Hui Ang's single month can only sell a few hundred units, and Audi A4L can easily sell more than 10,000 units in a single month, this gap is really not a star and a half. In fact, Volkswagen, Audi is originally a company, and at the height of the technical composition of the Audi A4L and Volkswagen Hui Ang is really almost the same, and the real cause of its fate is a car logo. Audi is a luxury brand, many people budget in 300,000, the first consideration is the luxury car, although volkswagen Hui Ang is a luxury car, but it has always hung a volkswagen standard, this is the same as the Phaeton of the year, although it is extremely luxurious, but after all, it is a dream of Nanke. Therefore, in order to survive in the domestic market, on a certain price point, brand influence is really a key factor, there is a good brand premise, better than the configuration, power and space and other aspects of the leading.
So what kind of car is Hui Ang? In my eyes it can be completely on par with the Audi A6L, because it is excellent in all aspects, first of all, it is equipped with a 2.0T turbocharged engine, which has a maximum of 224 horsepower, matching the seven-stop wet dual-clutch transmission, and the horsepower data of this engine is the same as the one on the Audi A6L, so in terms of power, this car has been on par with the Audi A6L. As for the configuration, this car is also unambiguous, the car first on the suspension of the choice of five-link independent suspension and trapezoidal linkage independent suspension, which is obviously a grade higher than the ordinary Volkswagen model. Secondly, it also has suspension height/soft and hard adjustment, air suspension, etc., such as air suspension in the BBA series without a large hundred thousand is impossible to have. So the luxury of this car can be seen from the suspension alone, because even the Audi A6L has no air suspension in the whole series.
Not only that, Hui Ang this car has a lot of luxurious configuration, now I give you a few examples to show you, first of all, it has a rear refrigerator in addition to the low-end model, for the rear refrigerator this thing, you do not feel that if you have, there must be a great improvement in the grade and forced grid, this point is beyond doubt. Secondly, this car also has steering wheel shifting, steering wheel heating, steering wheel memory, etc., the front seats also have heating /ventilation/massage and other functions, the second row of seats also has electric adjustment and heating/ventilation/massage, etc., which is really very rare, and there is also a small table in the back, adding a certain business attribute. In addition, it has 16 Danner stereos, rear sun blinds and so on. In the configuration of the sense of business and luxury are vividly displayed, and like more than 300,000 BBA models are really not so luxurious, whether it is BMW 3 Series or Mercedes-Benz C-Class does not have this luxurious atmosphere, this is a fact for all to see.
In general, the current car market is really competitive, in the civilian car market, as long as your car has a strong enough cost performance, generally speaking, sales will not be very bad, except that the quality of your car is not good. But up to the level of 300,000, many people will have a strong obsession with luxury brands, to be honest, the same price point, you drive a BBA and Volkswagen, others have a completely different view of you, and this is the sense of superiority that luxury brands have. So I personally think that Volkswagen Hui Ang is really a good car, but also a luxury car, this car no matter which way you look at it, it has a luxury foundation, because its power, space and configuration are all excellent, but it is because the brand hangs a volkswagen standard, if you change it to any BBA car logo, three or four hundred thousand is absolutely going to "rob crazy". So although Volkswagen Hui Ang and Audi A4L belong to Volkswagen and belong to a family, but the fate is completely different, this is the importance of the brand for a car, so do you all think that The Ion car is worth the price, is it worth starting with the Audi A4L?