Dongfeng Honda released the latest sales data: January sales of 77,385 units, an increase of 7% year-on-year, of which the B-class sedan Yingshipai terminal sales exceeded 10,000 units, up 61% year-on-year. 2022 is the big year for Dongfeng Honda's products, and will launch as many as 8 new cars such as the Civic Hybrid Edition, the new XR-V, and the new CR-V, providing momentum for the sustained and stable growth of brand sales.
According to the specific models, the new models in 2021 have received good market response, the CR-V series still acts as a ballast stone for sales, with monthly sales of more than 25,000 vehicles; the new Civic has monthly sales of more than 16,000 units, an increase of 18%; XR-V sales exceeded 17,000 units, an increase of 3% year-on-year; Yingshipai sales exceeded 10,000, an increase of 61%; electrification family monthly sales of 9,728 units, an increase of 27% year-on-year.
In terms of new cars, the 8 models previously exposed include 3 Civic derivatives, of which the more popular new Civic Hatchback (hatchback version) model is currently being tested in extreme cold. Judging from the spy photos, the appearance of the new car is highly consistent with the overseas version, and a 6-speed manual transmission model is available. Referring to the current model, the starting price of the hatchback version of the Civic may be around 140,000 yuan. The new SUV is probably the domestic model of Honda Passport, and after the new car is listed, it will fill the gap in Dongfeng Honda's domestic 7-seat SUV market, and will compete with the domestic models of Dongfeng Nissan Pathway that are also about to be produced (which can be regarded as "Daqijun"), Ford Explorer, Buick Encore flag and other models.