For Apple, the 2021 that has just passed is both mundane and full of changes.
Its new products were released as scheduled, the conventions of iPhone, iPad, Mac and other product lines were updated, and the self-developed chips M1 Pro and M1 Max further helped Apple reduce its external dependence.
At the same time, the new iPhone series has brought improvements in the "bangs" size part, while Apple has benefited from the iPhone 13 series in actual sales to maintain a sales advantage.
Sales continued to climb to the top
In the past 2021, Apple launched a number of new products, and also received quite good market sales feedback.
According to a report from market research agency Counterpoint Research, Apple's iPhone 12 topped the list in January 2021, followed by the iPhone 12 Pro Max and iPhone 12 Pro.
Fast forward to the second quarter of 2021, IDC data shows that Apple shipped 8.6 million units in the domestic smartphone market, accounting for 10.9% of the market share, shipped 8.6 million units, accounting for 10.9% of the market share.
And such a market shipment ranking, after the official release of the new iPhone 13 series, there has been a substantial change.
Counterpoint Research mentioned in its October last year domestic smartphone market shipment report that Apple surpassed vivo to become the largest smartphone manufacturer in the domestic market in October 2021, with sales up 46% month-on-month.
According to the data report, Apple jumped to the first place in the domestic market after the release of the iPhone 13, and topped the sales volume and revenue of the domestic smartphone market for six consecutive weeks.
In the fourth quarter of 2021, Apple's domestic market share reached its highest market share of 23% in history, and thus became the largest smartphone supplier in the domestic market for that quarter. This is also the first time in 6 years that Apple has topped the domestic mobile phone market.
The iPhone 13 series was released & hot
In September 2021, a new generation of Apple's iPhone 13 series flagship phone was officially released.
Both the iPhone 13 and iPhone 13 mini have a new design scheme, with a diagonal lens scheme applied to the camera module on the rear of the fuselage, and the front "bangs" took up 20% less space.
The entire series is equipped with A15 bionic chips, the iPhone 13 and iPhone 13 mini bring a new pink color matching, and the far peak blue color of the iPhone 13 Pro and iPhone 13 Pro Max has also attracted the attention of quite a few users.
With the official release of the new iPhone 13 series, the topic of "iPhone 13 set apple's longest waiting period" has landed on the hot search list.
"Tight supply chains and strong demand are causing Apple's iPhone 13 to become the product line with the longest waiting time for users in recent years," the report shows. "And strong demand has kept the iPhone 13 series hot for a long time and helped Apple expand its market share in the subsequent smartphone market."
A large number of new products have been launched
In addition to the all-new flagship of the iPhone line, Apple has brought several iterations of other product lines over the past year.
At the April 2021 launch event, Apple unveiled a new iPhone color scheme for the spring, purple, which supports the iPhone 12 mini and iPhone 12.
The long-rumored AirTag was also officially unveiled in the first half of 2021. Just equip the item you want to track, you can find it by looking for an app or calling Siri directly.
The new generation of iMac and iPad Pro equipped with M1 chips were also unveiled at the event.
In the second half of the year, Apple launched a new iPad upgraded to the A13 bionic chip, a new iPad mini with A15 bionic chip at the core, an Apple Watch Series 7 with a larger and more advanced display, a third-generation AirPods that supports spatial audio, and a MacBook Pro equipped with a new M1 series chip.
Tim Cook took office for 10 years and Jobs died 10 years later
On August 24, 2021, Apple CEO Tim Cook celebrated his 10th anniversary.
During this decade, Cook led Apple to launch popular new products, increased the company's revenue and market value, and pushed Apple to a different stage of development.
Looking back at the decade that Cook led Apple through, the design of the iPhone series products has been changed many times; the emergence of Apple Watch and AirPods has caused a lot of discussion and occupied an important position in the market; the emergence of the M1 chip has helped Apple to further achieve self-development support; and the development of the service business has promoted Apple's revenue increase.
At the same time, the sharp increase in Apple's revenue and market value is also the content of the past period of time.
On October 5, 2021, 10 years after Jobs passed away. Apple's official website launched a special commemorative page to commemorate Steve Jobs.
Although Steve Jobs has been gone for a decade, many users still miss Apple under Jobs.
M1 Pro 、 M1 Max
In November 2020, Apple unveiled its self-developed Apple Silicon Mac processor M1 at a launch event. And with the passage of time, Apple has once again brought a new M1 series of chip members.
In October 2021, the new M1 Pro and M1 Max were officially unveiled.
The M1 Pro and M1 Max are equipped with high-speed unified memory. The M1 Pro has a memory bandwidth of up to 200GB/s and supports up to 32GB of unified memory, and M1 Max has a memory bandwidth of 400GB/s and supports up to 64GB of unified memory.
M1 Pro up to 10 CPU cores, up to 16 graphics processor cores, 16 core neural network engines, and a dedicated codec media processing engine that supports H.264, HEVC, and ProRes.
M1 Max has 10 CPU cores, up to 32 graphics cores, and a 16-core neural network engine. There is also a dedicated media processing engine for decoding, two media processing engines for encoding, and two ProRes accelerators.
Throughout Apple's 2021, the market sales performance is excellent, and new products have been released and unveiled. In addition to the above-mentioned content, Apple also announced the "self-service maintenance" support, users can repair their own iPhones and Macs; it is expected that in 2023, the news of self-developed 5G baseband will be exposed, and its AR devices will continue to be exposed.
Apple in 2021 has a bright performance, and Apple in 2022 is also looking forward to it.