At apple's 2022 spring conference, the new iPhone SE was unveiled. The new iPhone SE is equipped with a 4.7-inch LCD screen, a rear 12 million single wide-angle camera, equipped with an A15 bionic chip, support for 5G and IP67 water and dust protection, and provides three colors: midnight color, starlight color, and red color. The new iPhone SE has three storage versions to choose from, namely 64GB, 128GB and 256GB, priced at 3499 yuan, 3899 yuan and 4699 yuan respectively.
The outside world has been questioning the design of the new iPhone SE, and some people say that it is cleaning up apple's inventory, so the appearance remains unchanged. Some people say that it takes the route of the Renaissance, and it is this retro style. So what the hell is going on? Today I will take you to analyze one or two.
Why doesn't the new iPhone SE have a full-screen design?
Today's mobile phones are basically designed with a full screen in appearance, and a higher screen ratio brings a better operating experience and a more comfortable visual experience. The new iPhone SE does the opposite, there is no Apple heirloom Bangs on the top, but there is a big Home button below, which looks like it is back to 8 years ago. Why did Apple, the world's most technologically intelligent company, let the new iPhone SE follow this design? Personally, I think there are three main reasons:
1. Controlling costs is Apple's strength
Apple's founder, Steve Jobs, as the most talented inventor on the planet, created apple splendor, but he was also a paranoid product manager who would give up the value attributes of products for some design. But his successor, Tim Cook, was the most successful businessman, and Cook was best known at Apple for his success in controlling the supply chain to only 7 days of inventory.
Apple's supply chain management has always been regarded as a benchmark for cross-border supply chain management. Forbes gave Cook the title of "Supply Chain Guru." Gartner, a world-renowned consulting organization, selects 25 of the world's best supply chain management companies every year, and Apple has won the "Supply Chain Master" for 10 consecutive years. Under such a control system, it is only a joke to say that the new iPhone SE is clearing inventory.
The reason why Apple will use traditional design is more from the perspective of diluting the cost of design development and reducing the price of products to enhance product competitiveness. It is also thanks to the strength of cost control, if you look at the new iPhone SE as a member of the iPhone family, you will find that even if it has a lot of places to be complained about, the cheapest iPhone is worthy of the name. As long as this point is occupied, then other shortcomings cannot be called shortcomings. After all, less than 3500 yuan can get the iOS experience card, for people who want to buy an iPhone is really tempting.
2. The price advantage of small screen flagship is more valued by consumers
If the iPhone is mentioned, where is it strongest? Some would say shooting. But the shooting effect of the 1200W pixel camera If there is no blessing of the iOS algorithm, I think the ancient taste will be easier to make you complain than the design of the new iPhone SE.
The reason why the iPhone is sought after by many people is nothing more than two points: one is the self-developed A series of bionic chips, and the other is the smooth human-computer interaction experience of the iOS system. And these two points, the new iPhone SE just has all of them.
Previously, Cook showed in an interview that the main users of the iPhone SE series came from two major groups, one was a small screen enthusiast, and the other was a group that switched to Apple from the Android camp. But at the same time, Cook also said that the advantage of the new iPhone SE is that it is equipped with a powerful A15 bionic chip for the iPhone at a low price, and under this advantage, the strength of other configurations has irrelevant.
In fact, while many consumers cite the new iPhone SE as small enough to operate it with one hand as one of the main reasons. But in fact, if you mention the new iPhone SE series models, many people must first think of the price. After all, it is the only mobile phone in Apple that starts at less than 3500 yuan.
Judging from the sales data of the US market in 2020, the market share of the iPhone SE2 at that time was far ahead of the iPhone 12 mini, but the size of the two was almost the same. Today, the sales of the iPhone 12 mini and iPhone 13 mini, which average an average of 5500 yuan, are the two most dismal-selling models in the entire iPhone series, so that the iPhone 14 series may cancel the mini series. From this point of view, it is not important whether the small screen retro is not important, and it is the truth that you can experience the beauty of the iOS system at a cheap enough price.
For many consumers who want to buy An Apple phone but the relative budget is not very abundant, the high speed of the iPhone and the smoothness of the iOS system are what they want to have, but the price of the digital series is difficult to bear. Now you only need the price of more than three thousand to have at the same time, which greatly reduces the threshold for consumers to buy an iPhone.
Market performance also proves this, according to the Taiwan Economic Daily, the new iPhone SE shipped about 12 million to 14 million units in the second quarter of 2020, becoming the king of sales in Apple's mobile phones. Its global sales in 2020 reached 24.2 million units. In the list of global mobile phone products released by Omdia in 2020, the sales of the iPhone SE (2020) are second only to the iPhone 11, which is the second best-selling model in the world that year. Even in 2021, it is still in the top ten, and sales have exceeded the 20 million mark early.
3. Touch ID is more popular in the epidemic environment
Since the emergence of the full screen design, the iPhone liu hai screen has been complained about by various times, almost every generation of iPhone before the listing there are rumors will cut off the bangs, but until the iPhone 13 is still the design of Qi Bangs. But wearing a mask to unlock an iPhone is indeed a very troublesome thing, so much so that some people have laughed and said that "this is unlocking with life".
In fact, the threat of the global epidemic is still very large, and wearing masks may become the norm for a long time, so many users want the iPhone to be equipped with fingerprint recognition technology. Before the release of the iPhone 13 series, foreign media also specially did a survey on users for the new features of the iPhone 13, and the result was that 21% of users chose Touch ID regression, accounting for the first.
Although Apple insists on equipping Face ID on the digital series, and even prefers to add Face ID's mask-wearing facial recognition function on iOS, in fact, on the new iPhone SE, Touch ID is still standard. If the full-screen design is used on the new iPhone SE, the price range of about 3000 will also make the positioning of the iPhone 13 and iPhone 13 mini extremely embarrassing.
The small-screen flagship phone with the new iPhone SE is the right choice
In fact, from the current market point of view, there are not many products that can be selected for small-screen flagship mobile phones. In addition to the lack of development of manufacturers caused by the higher demand for large-screen mobile phones in the mainstream user groups, more importantly, the smaller size of the mobile phone means that the requirements for the process are higher. To cram the same amount of functionality in a smaller volume does require higher design and productivity. Looking at the current mobile phone manufacturers, there are not many mobile phone manufacturers that are still developing small-size mobile phones, but in fact, the market still has a great demand for small-screen flagship mobile phones.
The new iPhone SE's compact body makes it easy to pick up with one hand and easy to handle, so it doesn't affect activity with ease in your pocket. And the performance advantages of the new iPhone SE are very obvious, it is equipped with A15 processor performance, can meet the needs of running a variety of mainstream games, as for the iOS system is more of a killer, with the blessing of 5G network, very much in line with the needs of the current market.
Although the iPhone13 mini is also a small-screen mobile phone, if the price difference is 1700 yuan under the same configuration and operation experience, then how to choose it is clear at a glance. Therefore, Apple's new iPhone SE to regain the design of 8 years ago, neither to clean up the inventory nor the Renaissance, but more from the cost of the phone, from the lowering of the entry threshold of iPhone users, if you also have the use of small-screen flagship mobile phones, you may wish to consider it.
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