Three years ago, PCs and tablets affected by YQ ushered in an explosive period, and this explosive period continued until the fourth quarter of 2021. With the saturation of the market PC and tablet also ushered in a period of decline, according to the report of the well-known data research company showed that the global PC market fell by 4.3% in the first quarter of this year.
This data comes from Counterpoint Research, and based on the report it publishes, we found a very strange phenomenon. Among the world's top five brands, Lenovo, HP and Dell are all declining year-on-year, but Apple is growing year-on-year. The data showed a 4.3% decline globally, but Apple's r MacBook bucked the trend and grew 8%. In other words, Apple's Mac is growing faster than the global decline.
Industry analysis This is due to Apple's self-developed M1 series of chips played a decisive role, after the abandonment of Intel, Apple's MacBook product competitiveness is not comparable to the brand in the industry, not to mention that Apple is a chip + its own operating system one-stop service, no one from other brands can do it.
In fact, this is not the second demonstration of Apple's superpowers, and the same is true in the field of smartphones. While the brands in the Android camp (especially domestic brands) are falling year-on-year in the first quarter of 2022, Apple's iPhone is growing against the trend, and it is the global market downturn that achieves growth.
This phenomenon is almost exactly the same as in the PC field, as if the overall industry is good or bad has nothing to do with the Apple brand. PC global fall Apple is rising, mobile phone global fall Apple is still rising.
Industry analysis believes that this is not Apple has superpowers, but Apple's products have core competitiveness. In the PC field, Apple now has its own M1 series chips + independent operating system, and in the mobile phone field, Apple has an A-series anti-biological chip + iOS independent operating system, and the core technology is mastered in its own hands to form a closed-loop ecological moat. In addition, Apple's products themselves are synonymous with practicality, durability and long life cycle.