A few days ago, the major mainstream domestic car brands have disclosed their sales performance in 2021, it can be said that after a year of hard work, what kind of story is behind this report card?
As the most authoritative report card, it must be the sales performance of various manufacturers announced by the China Automobile Association. It is reported that in 2021, a total of 26.275 million commercial vehicles and passenger cars were sold nationwide, an increase of 3.8% over the previous year.
Judging from the cumulative sales ranking of various manufacturers in 2021, The ranking is as follows: SAIC Motor won the championship with 5,301,578 units, FAW Group ranked second with 3,500,571 units, Dongfeng Group ranked third with 3,268,488 units, Changan Group ranked fourth with 2,290,429 units, GAC Group ranked fifth with 2,143,588,000 units, BAIC Group ranked sixth with 1,728,494 units, Geely Group ranked seventh with 1,336,650 units, Great Wall Motor ranked eighth with 1,280,993 units, Chery Group ranked ninth with 959,311 units, and Brilliance Group ranked tenth with 8,297,300 vehicles. Only from the cumulative sales data, the top ten groups are almost all old faces, and none of the new car-making forces and new capital can enter the top ten.
From the perspective of the sales growth rate in 2021, the ranking will change greatly, as follows: Chery Group's sales growth rate of 31.57% ranks first, Great Wall Motor's 15.24% wins the second place, Changan Group's 15.20% wins the third place, Brilliance Group's 6.02% ranks fourth, GAC Group's 4.91% ranks fifth, Geely Group ranks sixth with 0.97%, and only the above six growth rates are positive in the top ten. The next is SAIC Group's sales growth rate of -2.80%, Dongfeng Group-5.48%, FAW Group-5.55%, and BAIC Group-9.79%. It can be seen from the data that in the top ten of the sales list, most of the car company groups have not outperformed the entire market. This also indirectly means that outside the top ten companies, there are many up-and-comers with very rapid sales growth.
If you open the cumulative sales volume, there will be another world. SAIC Group as a sales champion, its 5.301578 million composition is SAIC-GM 1.33 million, SAIC-GM-Wuling 1.27 million, SAIC-Volkswagen 1.24 million as the main body, it can be seen that whether it is SAIC-GM or SAIC-Volkswagen its main sales of models are almost all in medium-sized cars or compact cars, and SAIC-GM-Wuling is the main force contributed by Wuling Hongguang and Hongguang EV, it can be concluded that although SAIC Group's sales are at the top of the list, its revenue situation is not necessarily the champion.
The composition of the runner-up FAW Group's 3,500,571 vehicles is FAW-Volkswagen 1.8 million units, FAW Toyota 830,000 vehicles, FAW Jiefang 440,000 vehicles, FAW Hongqi 300,000 vehicles, in terms of overall structure, of which FAW-Volkswagen's 1.8 million vehicles include Audi, Volkswagen, Jetta three major brands, and FAW Group occupies audi and Hongqi two luxury brands, and its sales profit margin is by no means comparable to medium-sized passenger cars or even medium- and large passenger cars. Therefore, in terms of sales quality, although FAW Group has the second largest number of sales, its sales quality is definitely the first.
In terms of Dongfeng Group, which ranked third in sales, its 3,268,488,000 units were 1,070 units by Dongfeng Motor, 760,000 units by Dongfeng Honda, and 100,000 units by Dongfeng Peugeot Citroen Automobile. Although it achieved the third place in sales, the sales growth rate fell sharply, of which Dongfeng Citroen, Dongfeng Peugeot, and Dongfeng Kia contributed the most, which can be said to be an avalanche-like collapse.
Changan Group, which ranked fourth, with 2,290,429 units, became the main force of its own brands, changan and Changan Auchan contributed 1.22 million vehicles, Changan Ford 300,000 vehicles, and Changan Mazda 130,000 vehicles. The fifth-ranked GAC Group has 2,143,580 vehicles, which is composed of 830,000 GAC Toyota, 780,000 GAC Honda, 320,000 GAC Trumpchi, and 120,000 GAC Eian.
Through the above data analysis, it is not difficult to see that SAIC Group ranks first in terms of sales volume, FAW Group is more outstanding in terms of sales quality, and Chery Group, Great Wall Motor and Changan Group seem to have better prospects from a longer-term sales growth rate. What do you think of the top ten sales rankings of the national vehicle group? Welcome to leave a message in the comment area.