With the approaching of the Beijing 2022 Winter Olympic and Paralympic Games and the achievement of the goal of "driving 300 million people to participate in ice and snow", ice and snow experience projects across the country have blossomed, and cultural squares with the theme of "Winter Olympics" have also sprung up. Among the ice and snow events that have been held across the country, the Winter Olympic Cultural Square located in Haidian Park was officially opened to the public. Inside the square, there are five major functional areas of the audience and stage area, the Exhibition Area of the Winter Olympics, the Monopoly Area of Licensed Products of the Winter Olympics, the Volunteer Service Area, the Ice and Snow Experience Area, as well as the security service station, the medical service station and the epidemic prevention service station, providing unique and wonderful Winter Olympic theme activities for the public and friends.
Excavate regional resources to create a "cultural flavor" of the Winter Olympic Plaza
As one of the most dynamic and innovative areas in China today, Haidian District has a profound historical heritage, a beautiful ecological environment, a rich cultural atmosphere, intensive high-quality talents and a developed modern science and technology industry. In the construction of the Winter Olympic Cultural Square, Haidian District fully excavated the regional cultural heritage and cultural resources, combined the cultural characteristics of Haidian with the spirit of the Winter Olympics, ice and snow sports, and set up a high level of exhibition display and vivid and interesting interactive experience, fully demonstrating Haidian's cultural soft power.
Walking into the Winter Olympic Cultural Square, the rich "New Year flavor" created by big red lanterns, Chinese knots, tiger paper-cutting, etc. comes to the fore. In the "Art Exhibition Area", the Winter Olympic Ice and Snow Art Exhibition takes "ice and snow" as the element, through photography, painting, sculpture and other forms, to show modern ice and snow art, and spread the natural beauty of ice and snow, the beauty of art, and the beauty of humanities, with unique ingenuity and unique charm. In the "Traditional Culture Exhibition Area", when the public enjoys the "Winter Olympics - Public Seal Engraving Works Exhibition", they can also use the intelligent laser seal engraving experience machine to make their own seal engraving works and experience the fun and charm of seal engraving. In the "Intangible Cultural Heritage Experience Zone", citizens can experience handicrafts such as color sculpture, paper cutting, face sculpture, and flannel cloth Tang on the spot, and feel the unique charm of excellent traditional culture. In the "Stage Performance Area", professional cultural performances such as beautiful songs, light and cheerful dances, and humorous sketches and cross-talk made the citizens linger.
Give full play to the advantages of Haidian and create the "scientific and technological wind" of the Winter Olympic Plaza
As the core area of Beijing International Science and Technology Innovation Center, Haidian District Winter Olympic Cultural Square highlights the strong "scientific and technological wind" in the construction of various functional areas, so that ice and snow sports are "alive" in the picture, vividly and vividly presenting the passion of ice and snow. The new mission of Science City - Haidian Urban Planning Exhibition shows the image of Haidian City through display panel text, pictures and videos, highlights the construction achievements of "one village, three mountains and five gardens", and displays the achievements of cultural and technological integration in Haidian District. The indoor ice and snow experience area highlights the theme of the integration of ice and snow and science and technology, and sets up two types of high-tech somatosensory interactive experience equipment such as VR ski machines and skating game machines, so that citizens and friends can experience the speed and passion of ice and snow sports through scientific and technological means; using the "liquid simulation ice", a scientific and technological patented product, with curling to meet the needs of audiences of different ages, so that citizens and friends can personally feel the charm of curling sports.
Not only that, in the Haidian District Winter Olympic Cultural Square can be seen everywhere traces of science and technology: intelligent temperature measurement code verification robot stands at the entrance, the 5G and big data integration, accurate identification of the identity of the audience entering the park, itinerary, health code and other information, contactless operation can effectively reduce the risk of epidemic transmission, the convenience of intelligent identification also greatly reduces the passing time, avoid personnel gathering, do a good job in the first epidemic protection; intelligent killing robot, every day on time in each functional area to spray disinfection spray, to ensure timely sterilization, Guard the second post of epidemic prevention, intelligent applications such as intelligent reception robots, effectively reduce "contact services", so that citizens and friends come to Haidian District Winter Olympic Cultural Square to play comfortably, rest assured, and at ease.
Tell the story of the "Double Olympics" well and form the "Haidian Expression" of the Winter Olympic Plaza
Haidian District Winter Olympic Plaza is based on the original 2008 Summer Olympic Games Square to enhance the operation, the stage, the big screen, etc. are the heritage of the Summer Olympic Games; among the front-line team members fighting in the Winter Olympic Plaza, Qin Chibing, head of the public service section of the District Cultural and Tourism Bureau, wang Meng, the project leader of Gehua Company, etc., are the planners, builders and operators of the Olympic Cultural Square in Haidian District of the 2008 Olympic Games; the big sister who danced the square dance in the 2008 Olympic Cultural Square insisted all the way and jumped on the stage of the opening ceremony of the Winter Olympic Games... The sustainable use of the venue, the continuous struggle of the staff, and the inheritance of operating experience from generation to generation are all important components of the Olympic heritage, writing the "double Olympic" charm of Haidian.
At the same time, around the two key points of the Winter Olympics and spring festival, the "Spring of the Sea" New Year Cultural Season, which highlights the inheritance of excellent traditional culture and shows the profound cultural heritage of Haidian, is being launched in Haidian District. Nearly 100 cultural activities of 22 kinds allowed citizens and friends who came to Haidian to spend a happy and peaceful Chinese New Year in an immersive traditional cultural experience.
Over the years, the Haidian District Committee and District Government have attached great importance to cultural construction, adhering to the purpose of "the best culture belongs to the people", successfully built a demonstration area of the national public cultural service system, deepened the supply-side reform with the Sea Spring and New Year Cultural Season as a platform, continued to provide high-quality public cultural activities, and effectively enhanced the sense of gain and happiness of the people of Haidian. With the "Spring of the Sea" New Year Cultural Season as the main platform, the Haidian Winter Olympics Urban Cultural Activities inherit and carry forward the excellent traditional Chinese culture, and display the characteristics of Haidian's multicultural integration and development in multiple scenes, angles and ways, and will surely write a unique Haidian expression on the big stage of the Winter Olympics.
Beijing Business Daily reporter Guan Zichen Ge Tingting