Beijing News (reporter Wu Wei) on February 10, outside the building of the Contemporary Mall in Haidian District, Beijing, the city's largest 8K urban public space screen is playing the beijing Winter Olympic Games. Citizens stopped to watch.
On February 10, outside the Contemporary Mall in Haidian District, children stopped to watch the live broadcast of the 8K Ultra HD Winter Olympics. Beijing News reporter Pu Feng photographed
Since the opening ceremony of the Beijing Winter Olympics on February 4, as a 5G+8K application demonstration integrated broadcast control platform for the Winter Olympics, the 8K ultra-high-definition test channel of the Winter Olympics has linked the 8K ultra-high-definition large-screen in urban public space and the 8K TV set in the demonstration community, realizing cross-screen integration and communication in different scenarios for the first time.
The reporter learned during an interview in Haidian District today (February 10) that in order to better bring the audience an immersive viewing experience, Beijing has built a total of 20 8K urban public space screens to provide event broadcast services, of which 1 in Haidian District is set up in the contemporary mall and 1 is set in the Zhongguancun National Independent Innovation Demonstration Zone Exhibition Center. Haidian District is also conducting 8K TV demonstration applications in 10 communities, including Jimenli Community and Gandong Community. Many of the 8K ultra-high-definition demonstration applications use the most cutting-edge 8K technology and technology products of enterprises in Haidian District.
For the first time in the history of the Olympic Games, the opening ceremony was broadcast live using 8K technology
The outdoor large-screen screen of the contemporary mall is 24m wide and 13.44m high, with a total area of 322.56㎡, and the resolution is 7800x4368 pixels, which realizes the point-to-point restoration display of super 8K resolution. Because the large screen can set the time brightness automatic conversion, the peak brightness of the product is high, even in the strong light of the sun during the day, it can ensure the clarity of the picture, make the video color more realistic, and bring an immersive experience to the audience.
The big screen of The Contemporary Mall in Haidian District is the largest 8K urban public space screen in Beijing. Beijing News reporter Pu Feng photographed
"8K is the highest standard of current video display technology, the clarity is 4 times that of 4K, 16 times that of 1080p, which can bring more realistic and shocking experience effects to the audience, and is also the mainstream direction of future display technology." Cheng Wanhui, deputy director of the Second Department of Industry of the Zhongguancun Science City Management Committee, introduced that the 8K ultra-high-definition video industry in Haidian District has a relatively complete industrial chain layout such as collection, production and broadcasting, transmission, terminal presentation, etc., as well as the core technology and content production industry foundation.
Taking this Winter Olympics as an opportunity, the live broadcast of Beijing Winter Olympics-related events uses 8K technology on a large scale, and in haidian's contemporary shopping mall, The Zhongguancun National Independent Innovation Demonstration Zone Exhibition Center Conference Center and 10 communities, outdoors and indoors, has formed a pattern of multi-level large-screen, medium-screen and small-screen 8K to watch the Winter Olympics, realizing the world's first large-scale use of 8K technology to live broadcast sports events, and is also the first time in the history of the Olympic Games to use 8K technology for live broadcast of the opening ceremony.
In addition, for the events of the Beijing Winter Olympic Games, the world's first set of 5G+8K full-service BROADCAST vehicles independently designed and integrated by Beijing China United Ultra-High Definition Collaborative Technology Center Co., Ltd. (hereinafter referred to as the "Collaboration Center") drove into the Winter Olympic Stadium for the first time, deployed in the Capital Gymnasium, gathered the best technical team, provided a full range of equipment and technical support services, and cooperated with the Central Radio and Television Corporation to broadcast the 2022 Beijing Winter Olympics short track speed skating and figure skating events throughout the 8K broadcast. The Coordination Center also cooperated with the Central Radio and Television Corporation to jointly build a broadcast system at the National Speed Skating Hall in Beijing and jointly complete the production of 8K public signals for the Winter Olympics speed skating events.
On February 10, outside the Contemporary Mall in Haidian District, many citizens came to watch the live broadcast of the 8K Ultra HD Winter Olympics. Beijing News reporter Pu Feng photographed
Haidian supports more than 20 enterprises to innovate in clusters to achieve the iteration of domestic ultra-high-definition video technology
The landing of the Science and Technology Winter Olympics project has also promoted the development of related industries. The reporter learned from Haidian District that Haidian District supports the Ultra HD Video (Beijing) Production Technology Collaboration Center and more than 20 enterprises such as Lenovo, Xin Ott, Digital Video, Leyard, Zhuo Yao, and Chunzhong Technology to carry out cluster innovation to achieve the iteration of domestic ultra-high definition video technology.
The company designs and integrates the world's leading 5G+8K broadcast vehicle, and the localization rate of vehicle equipment has increased from 15% to 20%, which has promoted the industrialization and large-scale development of key technologies and links in the upstream and downstream of the industrial chain such as chips, storage, transmission and display, and formed the world's first set of more than 20 technologies, the first set of the country and the domestic substitution.
On February 10, the Ultra HD Video (Beijing) Production Technology Collaboration Center in the Tiangong Building of HKUST in Haidian District was able to monitor the city's 8K large screens. Beijing News reporter Pu Feng photographed
In addition to the broadcast of the Winter Olympics, the project has also carried out ultra-high-definition demonstration applications for many times, such as the 2019 World Garden Games, the 2019 Basketball World Cup, the 2020 Service Trade Fair, the 14th Miguhui Music Festival in 2020, the 2021 National Centre for the Performing Arts "New Year Concert", the 2021 Xinhua News Agency "8K+5G+New Cube Studio" and other more than 30 live demonstration applications, with a total of more than 300 hours of 8K materials.
In addition, Haidian District also actively expands the application of ultra-high definition in medical health, security monitoring and other industries, cooperates with relevant enterprises to carry out research and development of medical surgical microscope video acquisition and processing systems to achieve ultra-high definition; cooperates with Gehua Cable to carry out 8K real-time monitoring projects, and installs 8K surveillance cameras in the International Trade Area (the roof of the China Service Building) and the Olympic Tower for 24-hour slow live broadcast.
Cheng Wanhui introduced that Haidian District will continue to give full play to its own resource advantages, relying on intensive colleges and universities and a large number of high-tech enterprises, adhering to the concept of high-quality development, constantly pioneering and innovating, especially taking the Winter Olympics as an opportunity to continuously break through in the innovation and application of 8K technology, expand the large-scale application of 8K in the field of content creation and other industries, and promote the rapid development of the 8K ultra-high-definition video industry.
Beijing News reporter Wu Wei photojournalist Pu Feng
Edited by Liu Mengjie Proofreader Wu Xingfa