The pre-sale box office of the new film in the Spring Festival exceeded 320 million yuan, which one do you want to see

The Spring Festival curtain is about to open, on January 28, according to Maoyan Professional Edition data, as of the morning of the same day, the total box office of the 2022 Spring Festival new film pre-sale (including on-demand screening) has exceeded 320 million yuan. Among them, the pre-sale box office on the first day of the Chinese New Year has risen to about 250 million yuan, and the number of pre-rehearsed screenings on the day has reached 440,000, close to 90% of the final screenings of last year's Spring Festival.

Eight domestic films were released in the first episode of the Chinese New Year

The pre-sale box office of "The Water Gate Bridge of Chosin Lake" reached 123 million yuan, a difference of more than 80 million yuan from the second place "Miracle Stupid Child". In 2021, the Spring Festival box office hit a record high, with a total box office including service fees of 7.84 billion yuan. In this context, whether the 2022 Spring Festival file can refresh the record has attracted much market attention, and the pre-sale performance of the Spring Festival file can be regarded as an important weather vane. This year's Spring Festival pre-sale opened on January 21, which is significantly lagging behind in previous years, and the pre-sale data is not ideal. "Detective Chinatown 3" in the pre-sale stage of the 2021 Spring Festival file took 36 hours and the pre-sale exceeded 100 million yuan, while the "Watergate Bridge" in the pre-sale stage of the Spring Festival file in 2022 took 5 days.

There will be 8 domestic films released in the Spring Festival of the Year of the Tiger. They are "Chosin Lake's Water Gate Bridge", "Miracle Stupid Child", "Four Seas", "This Killer Is Not Calm", "Sniper", "Pleasant Goat and Gray Wolf Basket Out of the Future", "Bear Haunting , Return to Earth", "Little Tiger Dun Big Hero". Professionals said that these 8 Spring Festival films cover comedy, war, history, animation and other genres, coupled with different directorial styles, compared to the audience of each age stage and circle, the 2022 Spring Festival file provides a relatively rich selection of movies.

At present, the top three in the pre-sale box office list are "Chosin Lake's Water Gate Bridge", "Miracle Stupid Child" and "Four Seas". Among them, "Watergate Bridge" deserves to be the number one seed player, whether it is pre-sale box office or word-of-mouth popularity is far ahead, the posture of the super head has appeared, and there is a certain gap between the "one super and many strong" "how strong" films.

Among the 8 movies in the Spring Festival file, there are two films starring Yi Qianxi, and both rank in the first echelon of the pre-sale total box office list. After the Spring Festival, he is expected to become China's first post-00 billion box office movie star.

Other films also have their own highlights

Before the pre-sale of the Spring Festival file was opened, there was also a wave of withdrawals in the film market for several days, and movies such as "Super Family" and "Cherry Pills: Fantasy Notes" announced their withdrawal from the Spring Festival file on the grounds of "post-production problems". However, "Sniper", co-directed by Zhang Yimou and Zhang Mo's father and daughter, is not moving. "Sniper" is written by Chen Yu, and co-starred Zhang Yu, Zhang Yi and a group of young actors. Set against the backdrop of the little-known but significant "Cold Gun And Cold Artillery Movement" in the War to Resist US Aggression and Aid Korea, the film tells the story of the volunteer soldiers who fought a deadly contest with the elite sniper squad of the US military under the situation of the disparity in the armament of the enemy and us. "Sniper" is the first film in China to focus on snipers to resist US aggression and aid Korea, and it is also Zhang Yimou's first entry into the Spring Festival file since the film.

"Sniper" and "Watergate Bridge" are both films of the same genre and historical background, and the box office competition must be cruel and fierce. For why the file is not withdrawn, Zhang Yimou's explanation is: one is a grand narrative of the panorama, and the other is to see the big with a small view, focusing on a nameless small "war", and literary and artistic works must bloom with a hundred flowers.

Although "Chosin Lake No Shui Mun Bridge" is a big family, other films also have their own highlights. "Miracle Stupid Child", directed by Wen Muye, who directed "I Am Not a Medicine God" and produced by Ning Hao, is a realistic film about young people's Shenzhen entrepreneurship, starring Yi Yanqianxi, and the relevant creators of "I Am Not a Medicine God" will also return in a special way. "Miracle Stupid Child" is the first film to enter the Spring Festival file with "plot" as the only theme label, if the film can stimulate the audience's strong emotional resonance with a high-quality plot, then the box office potential will be unlimited. "This Killer Is Not Calm" is the only movie in this year's Spring Festival file whose main theme is comedy. Comedy is no longer the absolute owner of the Spring Festival box office champion, but comedy must be just needed in the hot slot, and there are opportunities to become dark horses.

"Four Seas" is the fourth film directed by Han Han, which continues the style of "Korean-style" literature and "Korean-style" humor in Han Han's previous works, with nostalgia, highways, and comedy elements, and Liu Haoran, Liu Haocun, Shen Teng and other stars gathered. In addition, there are as many as 3 animated movies in this year's Spring Festival, including two major children's IP "Pleasant Goat and Gray Wolf" and "Bear Haunting".

Source: West China Metropolis Daily