This year's Spring Festival movie can be described as "immortal fight". Sci-fi, comedy, suspense, animation and other movies compete on the same stage, and the box office results are also good. Statistics released by the National Film Administration show that the box office of movies in the Spring Festival file in 2023 (Chinese New Year's Eve to the sixth day of the first lunar month, January 21 to January 27) will be 6.758 billion yuan, and the number of moviegoers will be 129 million. The Spring Festival audience is enthusiastic about watching movies, the market heat has returned, and at the same time, there are some discordant factors that seem familiar.
""Manjiang Red", "The Wandering Earth 2"... 5 Spring Festival files "" TC version (early version) video, online disk delivery. "According to reports, on a certain platform, Spring Festival movies are being sold. The original price of 5 movies is 15.88 yuan, and the store will be reduced by 5 yuan. Moreover, there are not a few popular movies selling Spring Festival movies at low prices, and there is more than one platform.
Many Spring Festival movies are packaged for less than 16 yuan
TC version (early accession), which is also known as the "gun version". Some people use mobile phones, cameras and other equipment to secretly shoot in the theater, or "cooperate inside and outside" with the theater staff to obtain film resources, and then sell or resell them through various channels for profit. Starting from pirated CDs sold on the roadside, the spread and profit of pirated movies has become a serious drawback. With the update and iteration of today's shooting equipment, more miniature and concealed, and the rapid spread of piracy and various ways under the presentation of digital resources, all of which make the entire industry chain more secret and more difficult to crack down.
The spread of pirated films even makes a profit, and users who buy may face the risk of being scammed for purchasing products from informal channels; For the film side, every frame and shot of every movie condenses the painstaking efforts of every filmmaker involved in the creation, and the existence of piracy is undoubtedly harmful to the work and creator, and it is also a test to step on the bottom line of intellectual property protection. In the long run, it will not only destroy the order of the film market, but also affect the creative enthusiasm of practitioners and the development environment of the industry.
Moreover, according to the relevant provisions of the Mainland Copyright Law, disseminating download links of pirated movies on the Internet without the permission of the copyright owner (excluding fair use, etc.) may infringe the copyright owner's right of distribution and the right to disseminate information on the Internet, thereby bearing legal liability.
Pirated movies circulating on the Internet can blur the cinema environment
Participants in the pirated film industry may not understand the truth, but they still take risks, and the reason behind them is probably profitable. Therefore, profit-driven violations still need to return to rigid regulations and institutions to emphasize the narrative. On January 19, the National Copyright Administration issued the "Early Warning List of the First Batch of Key Works for Copyright Protection in 2023", including "The Wandering Earth 2" and "Deep Sea" and other Spring Festival theatrical films, requiring local copyright administrative law enforcement and supervision departments to strengthen copyright monitoring and supervision. Where key works for copyright protection are illegally disseminated through information networks without authorization, they shall be investigated and dealt with strictly and promptly in accordance with law.
The importance of combating piracy goes without saying, but it is equally important to cultivate the audience's consciousness of supporting and respecting genuine copy. It is common sense that theatrical films need cost, excellent creators produce excellent works, and audiences need to enter the theater, so as to encourage and support them to continue to produce, and gradually form a healthy market and industry cycle. If the audience's viewing habits are always "piracy first" and "cheap king", over time, no party is the winner. Of course, how to make more audiences willing to "pay to watch movies", film producers and theaters also need to work hard.
On January 1, citizens checked in at a movie theater in Beijing to watch a movie. Photo by Xinhua News Agency reporter Chen Zhonghao
In fact, it has been a step forward from the barbaric rampant piracy to the fact that piracy should be rejected and become a consensus. However, in order to promote the comprehensive progress of the entire society in copyright awareness and cognition, so that many aspects form strong constraints, and then reverse the film and television environment to be healthier, it is necessary for all parties to exert efforts and make contributions for a long time.
Source: Guangming Daily