"Life is Unfamiliar" is the only comedy on May 1st.
Even if there are various shortcomings, the plot and laughs are expected, and they do not affect the high box office.
After all, now is an era of high dividends for comedy, as long as it can make people laugh, they can gain fame and fortune, and Yi Xiaoxing knows this well.
"Life is Unfamiliar" is a little better than Happy Twist's movie, but it is essentially a collection of paragraphs.
The director is Yi Xiaoxing, and the producer is Han Han, so it is inevitable to integrate the film style of calling beasts and Han Han, that is, patchwork.
Yi Xiaoxing started with online short dramas, and Han Han's movies are all permutations and combinations of various elements, and here in "The Road of Life is Unfamiliar", it belongs to 1+1=2.
"Unfamiliar with Life" does not pay attention to the integrity and logic of the story at all, nor does it consider whether the image of the characters is three-dimensional and reasonable, anyway, it is blindly stuffing baggage.
In order to make the clips of the movie have a carrier that looks more appropriate, Yi Xiaoxing also changed the genre of the film to a road movie, similar to the mode of "People on the Road", and comedy became an auxiliary.
In the film, Qiao Shan and Ma Li's family give their grandfather's birthday as the introduction, and Qiao Shan tests her daughter Zhang Jingyi's boyfriend Fan Chengcheng as the theme, walking all the way to make trouble, a basket of troubles on the road, and laughter follows in contrast.
Then feel life on the road, understand the importance of true love and sincerity, and finally use an old-fashioned love will eventually overcome everything with a happy ending, so that the audience can't cry, then let the audience have a good mood.
Comedies like "Life is Unfamiliar" have always been a rigid demand in the market.
Because you don't need to use your brain to watch it, there are several laughs that can make the audience laugh, "Life is Not Familiar" has already won, after all, in this era, as long as you can make the audience laugh, you can gain fame and fortune.
This is the main reason why the box office forecast of "Life is Unfamiliar" has increased from 616 million to 856 million, for most audiences, movies are pastimes, satisfying social attributes and making people relax and worth the ticket price.
As Changyuan starred in movies in recent years, the score of the department broke 6, but the department was a big seller, "Brother, Hello" with 4.9 points, "Warm Hug" with 5.2 points, the box office was 547 million and 864 million respectively.
This is not to say that the audience chooses blindly, but many audiences do not enter the theater to think, that is too tired.
Just like "Bright Sword" is more popular than "My Regiment Leader My Regiment", the former is hip-hop, the latter is obscure, which genre is more suitable for ordinary audiences, at a glance.
Moreover, "Life is Unfamiliar" is too suitable for today's short video rhythm, and the network sense of netizens is basically the same, and a random intercept in the film is a paragraph, which can be announced many times without repeating.
The effect of this advantage is that many audiences will enter the theater because of it.
Even if you can't brush two or three times, if you see funny clips on the short video platform, you will have the idea of taking a look, and then turn it into action, and the box office of "Life is Not Familiar" will naturally rise.
Especially in the last part of the film, Fan Chengcheng was indignant and spit on the manager.
Although it looks more embarrassing, the touch on the audience's current emotions is real, allowing Fan Chengcheng's role in the film to become their mouth substitute and vent instead of them.
In addition to the paragraph, Yi Xiaoxing added empathy for social animals, making "Life Road Unfamiliar" more like an assembly line product tailored for the schedule and market, rather than a movie.
Perhaps because "Four Seas" lost too much, Han Han's two movies released this year, one with the main theme and one with an understanding of the market, came to make money, and "The Road of Life is Unfamiliar" is even worse.
"It's a holiday, you have to do something, watch a movie."
This psychology of people has created a box office blowout of scheduled movies, so sometimes it is not the audience garbage, but the audience wants to find something to do, and the movie is a way to save money and be fast.
Since you chose to watch a movie, you naturally want to watch one that you are satisfied with.
Without knowing the plot, the actors and directors in the movies of the same schedule are well-known, and comedy is the biggest plus, thus promoting impulse consumption.
"Life is Unfamiliar" is this kind of schedule-style, fast-food-style movie that triggers the audience's impulsive consumption, does not give you much praise, does not care what the rating is, just wants to ask you to buy tickets immediately.
If Yi Xiaoxing really cared about word of mouth, he would not give a sketch-style movie "Life Road is Unfamiliar" after "Never Expected: Journey to the West" and "The King of Bath", Han Han is the same, they only want to make money, from the beginning.
It is precisely because of their businessman nature that they use movies as commodities when making movies.
After the coat of comedy + highway makes the goods take shape, and then fill it with actors, Qiao Shan, Ma Li, Chang Yuan, Tian Yu are all well-known comedians, and when they go to that station, the comedy is a third of the success.
Then there is the familiarity with customer characteristics, and they all know that short videos are a "drug" for young people to relieve their worries and kill time.
So let "Life Road Unfamiliar" become a "long" short video, although the combination is almost meaningful, but the segmentation is still "laughing" fruit.
Let the audience have no time to think about the integrity of the story in front of dense paragraphs, and when the movie is over, their minds are blank, just remember that it is okay to watch it, and there is no theme worth touching.
This kind of comedy film damages the comedy itself, because farce can only remain popular for a while, but cannot become a classic.
Like Yi Xiaoxing, Dapeng is also from making online short dramas, but the development paths of the two are very different, and Dapeng is more and more like a movie.
And Yi Xiaoxing said it well, not forgetting the original intention, it is difficult to hear is to live in the past, repeat his own joke movie, there is no enterprising.
Comedy films are generally divided into two types, action comedy and text comedy, the former is represented by Buster Keaton, and the latter is Ernst Liubieqian.
In Chinese-language films, Jackie Chan continues Keaton's style, Stephen Chow inherits Liu Bieqian's brushstrokes, and their films have complete lines, wonderful details, and laughter.
But as Jackie Chan's generation ages, action comedy has basically withered, leaving only text comedy.
But now the text comedy can't even learn half of the essence of Liu Bieqian's brushstrokes, which are like brushes, outlining the lines of landscape painting.
And these lines are often the most wonderful part of the whole painting, using lines to enhance the structure of the script, and using the laughs and details that follow to make the content richer and more interesting.
Liu Bieqian is a casual walk to do comedy, how the current creator is embarrassed how to come, and does not let the audience give bad reviews, gagging is not the solution to the problem, don't believe the sugar-coated shell is true.