Text\Dream walker
Looking at the evaluation of the Spring Festival movies by netizens in the past two days, many people have cried out for the "unfair treatment" encountered by "Sniper" in the schedule. And the "Sniper" official expressed gratitude to the audience who supported them, "thank you for every audience's early and greedy, thank you for the more than 1.86 million viewers who chose to believe" - the tone is also full of grievances and unwillingness, some people say that "Sniper" is to "do things"!
Although the director is a well-known Zhang Yimou, the schedule of "Sniper" has not been able to get rid of the result of "cold": either too early or the latest. During these two periods, people either covet the quilt that has been warm all night and do not want to get up, or they are reluctant to come out of the already warm bed. All in all, basically no one wants to brave the cold to go to the cinema during these two periods. In this way, the attendance rate will certainly not be high; and without the attendance rate, the theater will definitely lack the motivation to continue to schedule the film.
However, the reputation of "Sniper" is getting better and better. Judging from the feedback from the audience, "Sniper" is indeed an excellent film, which is beyond doubt. Many people said that after the film was performed, no one left the scene, the entire audience was silent, everyone could not bear to leave without exception, and Ren Hanhong's singing voice quietly flowed in the ears, moving and clean. It wasn't until the overhead lights were on that people stood up one after another and left.
In this era of materialistic desires and impetuous people's hearts, this situation in the cinema is very rare. This can only explain one problem: movies are rare good movies, and good movies make people feel unfinished after watching them.
A good film doesn't get a satisfactory schedule, which is certainly sympathetic. However, as far as the theater side is concerned, how to arrange the film has its own rules. You know, the theater is a commercial place, the pursuit of profit maximization, is profit, is the banknote. In their eyes, the standard of a good film is the box office: a good box office is a good movie, and a bad box office means failure.
Therefore, this is the same as a businessman who talks about morality, you talk about "Zhang Yimou's artistic treatment" with the theater, that is not talking about cows playing the piano, chickens and ducks.
"Sniper" has few films and is either "dawn" or "late night", which must be affected by the previous pre-sale box office. The pre-holiday pre-sale of "Chosin Lake's Water Gate Bridge" ranked among the best at the box office, and the schedule was naturally high. The promotion and distribution of "Sniper" must not be done enough, coupled with the fact that there are many newcomers to the actors involved in it, there is no box office appeal like "Chosin Lake's Water Gate Bridge", and many reasons add up to cause the current scheduling situation.
So, is there a possibility of reversal and heating up in the current "cold" of "Sniper"? This still depends on the actual box office. If the box office has maintained a steady rise, the theater line will definitely make a change. After all, the essence of the theater is to make money, the film is easy to sell, and there is no reason to put money and not earn?
Have you seen Sniper? What do you think of the Sniper's schedule?
2022.2.5.